2. Why do we need SEO
Higher ranking in search engine result pages (SERPs)
increases site traffic
increases perceived relevance
increases trust
increases conversion rates
3.
4. Definition
“Search engine optimization (SEO) is the process of
improving the volume or quality of traffic to a web site from
search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search
results.”
6. Page Titles
DOS
keep it short (only 40-60
characters displayed by search
engines)
include your keywords
include your name/company
name
unique titles for each page
DON’T
assume slogan does the job
excessive repetition of
keywords
duplicate site navigation
7. Your Domain/Url
contain relevant keywords
E.g. go for property.com instead of xyz.com unless xyz is famous
plain english and smart url
E.g. property.com => delhiproperties.com
focus target location
E.g. delhiproperties.in
8. Inbound Links
a site without inbound relevant links is a dead site !!!
link your site from other sites
referral links
need to be non-reciprocal
do not get into exchange links
may be penalized by search engines
sites linking to your site google with link:yourdomain
9. Whois Record
Do not hide your whois record
search engines may ignore if registrant details can’t be seen
10. Google Page Rank(PR)
wait time ~ 3-6 months
rank between 1- 6 out of 10
10/10 excellent - very rare
11. Holding Page
recommended during planning and building
relevant data with suitable content
inbound links
reduces wait time to increase google PR
12. Meta Tags
Important in cases where
no html, all flash based sites
searches your site using your url not keywords
when off page factors make your site relevant match for a
search but no exact match is found on your site’s text
less sophisticated search engines use description tag as a
workaround for their inability to display snippets
search engines display about 150 chars. in description
listing - lot of space
13. Meta Tags
hidden tag
keep it informative
pair it with page title - don’t repeat
include your keywords - don’t overdo
make it unique - similar to page titles
14. Meta Tags
four valid attributes
content - only required attributes
http-equiv
name
scheme
Examples
<meta http-equiv="Content-Type" content="text/html" />
<meta name="keywords" content="villa,plots,flats" />
<meta name="description" content="A place to buy/sell/rent all types of
residential and commercial properties" />
<meta name="robots" content="nofollow" />
16. Other SEO Strategies
swap out less-effective generic terms for keywords on a
case-by-case basis
make sure your company name exists in text form once
on every page
include keywords in links wherever possible
add keyword-rich captions to photos
add a keyword-rich tagline at the bottom of the page
add keywords to page headers
18. Robot Walkthrough
Reasons why robot may not index your page
can’t follow links created by fancy drop down, JS
use text links on all pages to connect to home/landing page
no standalone landing page
built in flash on iframe
too much info asked from visitors
eliminate excessive requirements such as cookies
robots doesn’t have javascript
19. Robot Walkthrough
Reasons why robot may not index your page
server outage interrupted indexing
get a reliable host and setup monitoring services
site is too big
robots do not index all pages
add links not more than two clicks away from homepage
meta tag to keep away bots
<meta name="robots" content="noindex" />
site penalized for violating search engine guidelines
20. Robots Exclusion Standard
Also known as Robots Exclusion Protocol or robots.txt
protocol
allows all robots to visit all files
User-agent: *
Disallow:
specific robot to keep out of a directory
User-agent: BadBot
Allow: /profiles/default.html
Disallow: /profiles/
Crawl-delay: 10
Sitemap: http://delhiproperties.in/news/sitemap_index.xml
21. References
Search Engine Optimization: An Hour a Day, 2nd
Edition, Wiley Publishing, Inc
http://www.webstore.co.uk/document.aspx?
id=GoogleTips.htm