Update provided to the Denver Ad Tech Meetup in Oct 2018

1. Video Initiatives Update @ Denver
Amit Shetty
Sr Director, Video & Audio Products
IAB Tech Lab

2. IAB Tech Lab Video Working Groups
2
Digital Video Technical Working Group
• Tools/Best practices sub-group
OTT Technical Working Group
TV Convergence “Task Force”

3. A full refresh of VSUITE / Video Standards
3
Challenges –
- Confusion around delivery
mechanisms
- Confusion around the right
standard to use
(VAST/VPAID/MRAID etc)
- Lack of support across platforms
(Mobile & OTT)
- Publisher worry about lack of
transparency (esp w VPAID)
- Buy side desire for more verifiable
inventory – across platforms
For more info, visit my blog post : http://bit.ly/videoAdVision

4. VAST 4.1
4
• The “real VAST 4”
• Contents:
• Verification / Open Measurement and how it works in the VAST 4 model
• Introducing “VAST Interactive templates”
• Workflow updates – “VAST Ad Requests!” (Macro based), Adservingid, SSAI updates
• DAAST merged into VAST
• Deprecating VPAID
• Removed Flash references.
• A number of other general (minor) updates / fixes
Status – public comment feedback completed, working on release (Target Nov 2018)

5. Other ongoing Video related efforts
5
• “VPAID-i” :
• Replacement for VPAID (focused on interactivity) being worked on
• Proposal currently in sub-group – including sample code/open source options
• Targeting an early Q1 2019 release date
• Open Measurement :
• Mobile SDK released
• OMID for web released with VAST 4.1
• Looking into OTT / SSAI support options
• Tools :
• VAST 4.1 XSD, samples, validator
• Re-starting sub-group to look at other useful guides / tools
• OTT :
• Released guidelines for IFA for OTT platforms
• Discussing verification/measurement on OTT

6. Guidelines for IFA on OTT platforms
6
Defined by the OTT Technical Working Group
Contents:
- Defines 3 parameters for OTT devices
- IFA
- IFA Type
- LAT
- Provide guidelines for device vendors, publishers and server platforms on how to
implement/support correctly
Status
- Available at https://iabtechlab.com/OTT-IFA

7. Plug…
7

8. Thank You
8
Questions? Contact Amit Shetty – amit @ iabtechlab.com