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Global Media Trends  Media 1.0 to Media 2.0 Amit G. Tekale  Date: 26.03.2007  Sakaal Confidential  Proprietary .
TO START WITH…
NORTH AMERICA  Print TV Online Mobile
SOUTH AMERICA  $ Print TV Online Mobile
AFRICA  Print TV Online Mobile
ASIA  Print TV Online Mobile
EUROPE  Print TV Online Mobile IPTV Web Radio Web TV Mobile TV
PLAY ANYWHERE HDTV UMPC iPod Mobile TV IPTV  Web TV
MEDIA 1.0: MASS MEDIA  Media Two-sided Market  Audience Advertiser Demand Supply Demand Supply Production Attention
THE MYTH  ,[object Object],[object Object],[object Object]
THE TRUTH  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA 2.0:  THE AGE OF ELASTICITY ,[object Object],[object Object],[object Object],[object Object]
MEDIA 2.0:  THE AGE OF ELASTICITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEDIA  MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA MICROMEDIA
WHAT IS MICROMEDIA? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MICROMEDIA DRIVERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DISCONNECTED CONSUMPTION Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
CONNECTED CONSUMPTION  Investors Customers Prospects Press/Analysts Partners Employees Potential Employees Influencers MESSAGES Competitors
MICROMEDIA PLATFORMS
DISRUPTIVE MICROMEDIA
THIS IS AN EXAMPLE OF A TEXT SLIDE, 28 PT ARIAL, ALL CAPS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL AND MAINSTREAM MEDIA ,[object Object],[object Object]
CONSUMER BECOMING CREATOR ,[object Object],[object Object]
CONTENT FILTERATION  ,[object Object],[object Object]
FORMAT SHIFTING  ,[object Object],[object Object]
REVENUES  ,[object Object],[object Object]
NEW WAYS OF CONTENT DELIVERY  ,[object Object],[object Object]
GLOBAL + LOCAL ,[object Object],[object Object]
END QUOTE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IPTV
 
THIS IS AN EXAMPLE OF A TEXT SLIDE, 28 PT ARIAL, ALL CAPS ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Global Media Trends