Instagram, Pinterest, and Flickr are popular photo sharing platforms. Instagram allows users to share photos and videos with friends through a mobile app. It launched in 2010 and gained popularity through its photo filters and hashtag features. Pinterest launched in 2009 and allows users to organize and share things they find online through creating and following theme-based pinboards. Flickr is a photo management and sharing site that has been around since 2004, allowing users to store, sort, search and share photos online through a website and mobile apps. It also has tools for users to display their Flickr photos on other websites and apps.

1. PINTERESTING
Jaclyn Slovic
Ammy Sriyunyongwat
Kiersten Wing

2. What do these photos have in common?

3. The Photo Sharing Landscape

4. Trends
• Specialization based on
interests
– Dating
– Fashion, shopping, style
• Integration of video sharing
• Instant photo sharing:
LiveShare
• Unique apps for specific
functions
– Batch
– Dermandar

5. The Evolution of Photos

6. Photo Sharing Apps vs. Social Networks
VS

7. Instagram
• Share your life with
friends through
pictures enhanced
with fun & quirky
filters
• @instagram
• instagr.am
• blog.instagram.com

8. Instagram: Fast Facts
• Co-founders: Kevin
Systrom and Mike
Krieger (@mikeyk)
• Mobile only (iOS
3.1.2 or above)
• Launched October 6,
2010
• Originally called
Burbn

9. Instagram: Features
• Filters you can add to
your photos
• Ability to share on social
networking sites
• Photos can only be
posted in square shapes
• Use of hashtags to aid
searches
• Ability to ―like‖ or
comment

10. Instagram Contest Rules
1. Your photo must include the
#NewhouseSM6 hashtag
2. You cannot ―like‖ your own photo
3. You must ―like‖ at least one other
NewhouseSM6er’s photo
4. You can ―like‖ as many photos as you
wish
5. As of now, you can use social media
to promote your photo

11. Instagram: How-To
• Filters
• Hashtags
• Icons: Add New
Keyboard >
Emoji

12. Instagram: Trivia
• Founders met their investors in a bar
• Server crashed on launch day
• Reached 500,000 users in under a
month
• Only 3 months to reach 1 million users
(faster than Facebook)
• Over 300,000 photos uploaded every day
• Based at the old Twitter offices

13. Instagram: Tips
• Improve your picture
quality
• Don’t upload all your
good pictures at once
• Likes & comments
• Participate in
competitions

14. Instagram: Extensions
• Statigram
• Instamap
• Stickygram
• Printstagram
• Postagram, Instapost
• Carousel
• Photoshake
• Instamory
• Instaframe
• Casetagram

15. Statigram
• @statigram
• statigr.am
• Web viewer for
Instagram photos
• Statistics about your
account
• Send private
messages
• Makes Instagram
contests easier

16. Instagramers.com
• Phil Gonzalez
• @philgonzalez
• ―It’s a very addicting app as
there is a mix of competition
and a sense of belonging to a
same community.‖
• ―Many times, you want to do
a successful app so you
implement a lot of tools, but
that’s big mistake. Its always
better to launch a very simple
app and evolve it.‖

17. • Organize and share things
you find on the web through
―pinboards‖
• @pinterest
• Free, invite-only
• Platforms
– Web: www.pinterest.com
– Mobile: iOS & Android

18. Pinterest: Fast Facts
• Headquartered in Palo Alto, California
• Co-founders: Ben Silberman, Paul
Sciarra & Evan Sharp

19. Pinterest: History
• Began in December 2009
• Achieved closed beta status in March 2010,
then operated in invitation-only open beta
• Later, site-made registration possible after
an e-mail request
• ―50 Best Websites of 2011‖ in Time Magazine,
August 2011
• In October 2011, secured $27 million in funding from
Andreessen Horowitz, which valued the company at
$200 million USD

20. Pinterest Basics
• A pin is an image and may be
divided into
pictures, videos, discussions
and gifts
• Browse pinboards to discover
new things and get inspiration
from people who share your
interests
• Create and populate theme-
based image boards with
media found online using the
Pin It button

21. Pin Etiquette
Be nice
Credit your sources
Avoid self-promotion
Report objectionable content
Tell us how to make Pinterest better
Suggestions: hi@pinterest.com
Bugs: bugs@pinterest.com
Help: help@pinterest.com

22. Pinterest: Ben Silbermann
• @8en
• ―I’ve always thought that the things
you collect — whether it’s the
furniture in your home or the music
on your iPod — says a lot about
who you are.‖
• ―I thought it would be great to bring
that entire experience online and
help connect people who have
common interests.‖

23. Instagram Contest Update

24. • Photo management and
sharing application: store,
sort, search and share
photos online
• @flickr
• Free and Pro accounts
• Platforms
– Web: www.flickr.com
– Desktop
– Mobile: iOS, Windows
Phone 7, Android

25. Flickr: Fast Facts
• Launched February 2004
• Founded by Stewart
Butterfield and Caterina
Fake
• Owned by Yahoo!
• 71 million registered
members
• 80 million unique visitors
• Hosts more than 6 billion
images

26. Flickr: Uploading Photos

27. The Organizr

28. Flickr on Your Site
• The Flickr badge
– Create a dynamic
badge to display
your Flickr photos
on your website
• The slideshow
– Click ―share‖ in
Slideshow mode to
grab the link

29. Flickr App Garden
• Picnik
• Flickriver
• Bulkr
• Bing Maps
Streetside
• Docent

30. Flickr API

31. The future of photo sharing

32. Who won?

33. Thank you!