Long Tail Theory by Chris Anderson

1. TESTING THE LONG TAIL THEORY
Through a Survey

2. INTRODUCTION
“Forget squeezing millions from a few
megahits at the top of the charts. The future
of entertainment is in the millions of niche
markets at the shallow end of the bit
stream.” –Chris Anderson

3. GETTING STARTED
• We decided to test the theory on video games.
• A questionnaire regarding video games was made.
• Distributed over 50 students in our school.
• Tabulated the results that we got.
• Drew up “our” final conclusion regarding the theory.

4. Q1. WHAT IS YOU GENDER ?
70%
30%
.
Male
Female

5. Q2. WHAT IS YOUR AGE GROUP ?
70%
20%
10%
Sales
(15-19)
(20-24)
(25-30)

6. Q3. WHAT IS YOUR ETHNIC ORIGIN ?
10%
10%
Sales
20% 60%
Punjabi
Sindhi
Balochi
Pakhtuni

7. Q4. WHAT IS YOUR OCCUPATION ?
77%
10%
13%
Sales
Student
Teacher
Admin Staff

8. Q5. WHICH OF THE FOLLOWING
GAMES DO YOU LIKE THE MOST ?
20%
40%
40%
Sales
COD
Assassins Creed
Fifa

9. Q6. WHERE DID YOU HEAR ABOUT
THESE GAMES ?
50%
40%
10%
Sales
Internet
Friends
Family

10. Q7. WHERE DO YOU MOSTLY PLAY
THESE GAMES ?
70%
20%
10%
Sales
Your House
Your Friends House
Gaming Zone

11. Q8. WHAT THEME OF THE GAME
INSPIRES YOU TO PLAY THEM ?
9%
55%
36%
Sales
Reality
Super Fiction
Historical

12. Q9. HOW LONG DO YOU PLAY THE
VIDEO GAMES FOR ?
10%
30%
60%
Sales
1 Hour
2 Hours
3 or more Hours

13. Q10. WHY DO PLAY VIDEO GAMES ?
80%
20%
Sales
For Fun
To Kill Borederm

16. CONCLUSION
With the help of the results obtained, we think that, Chris Andersons Long Tail
Theory is proven to be CORRECT, because according to his theory truly a
niche audience can be reached.
Not everyone has the same likes and dislikes and by particularly targeting this
audience helps any media product gross more profit.