The World Economic Forum's simple learnings from social media experiment and experience...

1. What
We
Learned
From
Social
Media
Adrian Monck
Lausanne 6 May, 2010

2. “I have often
regretted my
speech, but
Publilius Syrus
Philosopher
never my
silence.”

3. The ancient playbook on
how to communicate...
when writing was the
new and dangerous
technology

4. I know presentations
should always start with
charts, but as this one is
about social media...

5. like ...

6. My weekend

7. Yes,
this
one

8. is
news

9. For sympathy, you have
to go to ...

12. friend in
Lisbon

13. sister-in-law
in Norfolk

14. NOTE!

15. No one actually HELPS!!!

16. To find someone to
actually fix it... you
have to search

17. like these guys

18. Except they don’t
open Sundays...

19. YouTube doesn’t close at
weekends

20. So once you’ve rescued
your hard drive, the
other way to start a
presentation...

21. ... is to tell everyone
how great you are...

24. @davos 1.5m followers

25. wow!
@davos 1.5m followers!!!

26. I don’t get to
tweet there

27. Me
neither

28. ok, the twitter ‘suggested
user’ list helped
@davos 1.5m followers

30. fans >9,000

31. fans >9,000
oh
(:

33. viewers 129,000 per month

34. Socially speaking, ,
and are
important spaces...

35. Now - the obligatory charts...

36. Social Media Website traffic, March 2009/March 2010
80
60
%
40
20
0
2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
Source: StatCounter.com and author adjustment
for 3rd Party Twitter clients

37. Social Media Website traffic, March 2009/March 2010
80
60
%
40
20
0
2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
Source: StatCounter.com and author adjustment
for 3rd Party Twitter clients

38. In some places
is snapping
at ’s
heels...

39. Australia Top 5 websites % share
0% 2.5% 5.0% 7.5% 10.0%
Source: Hitwise.com for week ending 17/04/2010

40. Australia Top 5 websites % share
0% 2.5% 5.0% 7.5% 10.0%
Source: Hitwise.com for week ending 17/04/2010

41. Is the rise of the
revenge of the portal?
As the web gets leaner so
too will websites...

42. US Top 5 websites % share
Facebook
YouTube
0% 2% 4% 6% 8%
Source: Hitwise.com for week ending 17/04/2010

43. US Top 5 websites % share
Facebook
YouTube
0% 2% 4% 6% 8%
Source: Hitwise.com for week ending 17/04/2010

44. Social Media tools US retailers will use, 2010
fan page
Customer Reviews
publishing
Blogs
Connect
Social listening tools
Q&A
Viral videos
Product suggestion box
Community forums
0% 25% 50% 75% 100%
Source: eMarketer.com

45. The World Economic Forum
has tried to use it to engage
with the wider global public...

46. So does social
media “work”?

47. According to the
Good Guide to
Shadowy
Organizations:

48. “The WEF is among the
more transparent of the
world’s elite power
conglomerates...”
Source: GOOD Guide: to Shadowy Organizations

49. But don’t
take their
word for it...

50. Before coming here
we used to
ask a question...
“crowd sourcing”

52. 3rd party client

53. hashtag

54. retweets = one
tweet’s reach

55. Well, we did ask...

57. &%*@¿!!!...

58. Nobody said it was easy...

60. The “learnings”
✤ Aim: The World Economic Forum wanted to be more
open and transparent
✤ Reality: Social media has made us act with more openness
and transparency - it hasn’t made people love us
✤ Aim: The Forum wanted to experience and understand
the economic and social impact of technological change
✤ Result: We can just about keep up with the changing
media habits of our newest hires

61. The “learnings”
✤ Aim: The World Economic Forum wanted to be more
open and transparent
✤ Reality: Social media has made us act with more openness
and transparency - it hasn’t made people love us
✤ Aim: The Forum wanted to experience and understand
the economic and social impact of technological change
✤ Result: We can just about keep up with the changing
media habits of our newest hires

62. The “learnings”
✤ Aim: The World Economic Forum wanted to be more
open and transparent
✤ Reality: Social media has made us act with more openness
and transparency - it hasn’t made people love us
✤ Aim: The Forum wanted to experience and understand
the economic and social impact of technological change
✤ Result: We can just about keep up with the changing
media habits of our newest hires

63. The “learnings”
✤ Aim: The World Economic Forum wanted to be more
open and transparent
✤ Reality: Social media has made us act with more openness
and transparency - it hasn’t made people love us
✤ Aim: The Forum wanted to experience and understand
the economic and social impact of technological change
✤ Result: We can just about keep up with the changing
media habits of our newest hires

64. “I’m comfortable with the
risk I assume in being
active and outspoken,
as I strongly believe that
the benefit of ‘getting the
Adm. James Stavridis
word out’ and interacting
Supreme Allied
Commander Europe
in these media far out-
weighs the costs.”

65. @amonck
facebook.com/monck
http://is.gd/bVU4I