Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
12 
MOBILE GROWTH 
by @adrienm 
TACTICS
1 
out-of-market testing
4 months before launch 
$500 ads to acquire ~3k users
quantitative testing 
Unbiased users 
ASO 
Conversion rates 
Retention rates 
bit.ly/tempotesting
2 
THE BANDWAGON EFFECT
Dec 2012: The Viral Video
3 
App store Featuring
2013: 700 000 downloads
last week of 2013 (featured): 
2.8 Million downloads
increase chances 
Build a great app (excellent UI & UX) 
Use latest iOS innovations: iCloud, Game Center, 
Passbook, Apple...
4 
app store optimization
APP STORE SEO 
! 
LOCALIZATION 
! 
CONTENT
Ranking algorithm 
App Store: 
! 
- Keywords in the app’s 
keyword set 
- Keywords in the app’s 
title 
- Nb of downloads ...
LOCALIZATION 
DOWNLOADS REVENUE 
7 languages = 76% of the market
StoreMaven
5 
get amazing reviews
Apptentive / Helpshift: 
in-app feedback and 
rating prompts
hustling 
App in the Air 
Find bad reviews users and change their mind: 
! 
- look for the nickname on Google 
- naming co...
6 
ad hypertargeting
deeplinking = opportunities
7 
channel experiments
“You can’t share urls on Instagram and 
Snapchat” J. Miller (Product @Facebook)
8 
externalize experience
Blab enables non-users to watch videos sent by 
users without downloading the app.
Tinder 
Tinder’s matchmaker: 
enabled non-users to be 
matched with other 
people by friends.
9 
personalization
20% of your “users” 
will open your app 
only once 
Source: Localytics
Tools: Yozio, Branch.io 
Airbnb
10 
push notifications
Ask for authorization before pushing the pop up.
Timely + personal = win 
Tools: Parse Push, Appboy
11 
gamification
65% of people stop 
using apps 3 months 
after install 
! 
(Appboy)
Foursquare
12 
create a habit
Shopkick
Get the best articles and tools on 
mobile growth marketing: 
! 
! 
http://mobilegrowth.launchrock.co
Thank you! 
If you need help or want to chat about your 
mobile growth strategy: 
! 
amontcoudiol@gmail.com 
@adrienm
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
12 Mobile Growth Tactics for App Launch, Acquisition and Retention
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Comment opérer votre transformation mobile ? - aux AppDays
Next
Upcoming SlideShare
Comment opérer votre transformation mobile ? - aux AppDays
Next
Download to read offline and view in fullscreen.

Share

12 Mobile Growth Tactics for App Launch, Acquisition and Retention

Download to read offline

Learn more about Mobile Growth: http://mozza.io

Follow me on Twitter: https://twitter.com/adrienm

These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

12 Mobile Growth Tactics for App Launch, Acquisition and Retention

  1. 12 MOBILE GROWTH by @adrienm TACTICS
  2. 1 out-of-market testing
  3. 4 months before launch $500 ads to acquire ~3k users
  4. quantitative testing Unbiased users ASO Conversion rates Retention rates bit.ly/tempotesting
  5. 2 THE BANDWAGON EFFECT
  6. Dec 2012: The Viral Video
  7. 3 App store Featuring
  8. 2013: 700 000 downloads
  9. last week of 2013 (featured): 2.8 Million downloads
  10. increase chances Build a great app (excellent UI & UX) Use latest iOS innovations: iCloud, Game Center, Passbook, Apple Pay, Touch ID. Be universal: iPhone and iPad, EN/FR/ES/DE/IT iOS only Get in touch with Apple: 3 weeks before, at least.
  11. 4 app store optimization
  12. APP STORE SEO ! LOCALIZATION ! CONTENT
  13. Ranking algorithm App Store: ! - Keywords in the app’s keyword set - Keywords in the app’s title - Nb of downloads on a specific period of time - Rating Google Play Store: ! - Total nb of downloads - App quality (engagement, uninstalls…) - Rating - Keywords - Nb of backlinks - Social proof (G+ & FB) Tools: AppCodes, AppAnnie, Sensor Tower bit.ly/asocheatsheet
  14. LOCALIZATION DOWNLOADS REVENUE 7 languages = 76% of the market
  15. StoreMaven
  16. 5 get amazing reviews
  17. Apptentive / Helpshift: in-app feedback and rating prompts
  18. hustling App in the Air Find bad reviews users and change their mind: ! - look for the nickname on Google - naming convention: “jdoe” => search “doe” in DB - use country in search - use social apps commented by this user
  19. 6 ad hypertargeting
  20. deeplinking = opportunities
  21. 7 channel experiments
  22. “You can’t share urls on Instagram and Snapchat” J. Miller (Product @Facebook)
  23. 8 externalize experience
  24. Blab enables non-users to watch videos sent by users without downloading the app.
  25. Tinder Tinder’s matchmaker: enabled non-users to be matched with other people by friends.
  26. 9 personalization
  27. 20% of your “users” will open your app only once Source: Localytics
  28. Tools: Yozio, Branch.io Airbnb
  29. 10 push notifications
  30. Ask for authorization before pushing the pop up.
  31. Timely + personal = win Tools: Parse Push, Appboy
  32. 11 gamification
  33. 65% of people stop using apps 3 months after install ! (Appboy)
  34. Foursquare
  35. 12 create a habit
  36. Shopkick
  37. Get the best articles and tools on mobile growth marketing: ! ! http://mobilegrowth.launchrock.co
  38. Thank you! If you need help or want to chat about your mobile growth strategy: ! amontcoudiol@gmail.com @adrienm
  • LamprosRoussos

    Mar. 15, 2019
  • MarkieMarks

    Jul. 8, 2017
  • 786201616

    Mar. 21, 2017
  • SahilSaini30

    Feb. 9, 2017
  • MickaTouillaud

    Jan. 31, 2017
  • batuhanuslu1

    Nov. 19, 2016
  • FouadSaeidi

    Feb. 23, 2016
  • nikhil_jain_min11

    Feb. 15, 2016
  • pavelliskin

    Nov. 2, 2015
  • VeronicaAntonova2

    Oct. 1, 2015
  • DeniseWashick

    Aug. 26, 2015
  • uselesscor3

    Aug. 23, 2015
  • MarkSacks

    Aug. 18, 2015
  • jmopdam

    Jun. 9, 2015
  • basicsharp

    Jun. 1, 2015
  • bohemianbri

    May. 16, 2015
  • jseyf1

    Apr. 30, 2015
  • anettem

    Apr. 28, 2015
  • ChrisFarmer

    Apr. 10, 2015
  • Sidpars

    Apr. 4, 2015

Learn more about Mobile Growth: http://mozza.io Follow me on Twitter: https://twitter.com/adrienm These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.

Views

Total views

18,884

On Slideshare

0

From embeds

0

Number of embeds

2,724

Actions

Downloads

284

Shares

0

Comments

0

Likes

69

×