Learn more about Mobile Growth: http://mozza.io Follow me on Twitter: https://twitter.com/adrienm These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.

1. 12
MOBILE GROWTH
by @adrienm
TACTICS

2. 1
out-of-market testing

4. 4 months before launch
$500 ads to acquire ~3k users

5. quantitative testing
Unbiased users
ASO
Conversion rates
Retention rates
bit.ly/tempotesting

6. 2
THE BANDWAGON EFFECT

7. Dec 2012: The Viral Video

9. 3
App store Featuring

11. 2013: 700 000 downloads

12. last week of 2013 (featured):
2.8 Million downloads

13. increase chances
Build a great app (excellent UI & UX)
Use latest iOS innovations: iCloud, Game Center,
Passbook, Apple Pay, Touch ID.
Be universal: iPhone and iPad, EN/FR/ES/DE/IT
iOS only
Get in touch with Apple: 3 weeks before, at least.

14. 4
app store optimization

15. APP STORE SEO
!
LOCALIZATION
!
CONTENT

16. Ranking algorithm
App Store:
!
- Keywords in the app’s
keyword set
- Keywords in the app’s
title
- Nb of downloads on a
specific period of time
- Rating
Google Play Store:
!
- Total nb of downloads
- App quality (engagement,
uninstalls…)
- Rating
- Keywords
- Nb of backlinks
- Social proof (G+ & FB)
Tools: AppCodes, AppAnnie, Sensor Tower
bit.ly/asocheatsheet

17. LOCALIZATION
DOWNLOADS REVENUE
7 languages = 76% of the market

18. StoreMaven

19. 5
get amazing reviews

20. Apptentive / Helpshift:
in-app feedback and
rating prompts

21. hustling
App in the Air
Find bad reviews users and change their mind:
!
- look for the nickname on Google
- naming convention: “jdoe” => search “doe” in DB
- use country in search
- use social apps commented by this user

22. 6
ad hypertargeting

23. deeplinking = opportunities

24. 7
channel experiments

27. “You can’t share urls on Instagram and
Snapchat” J. Miller (Product @Facebook)

28. 8
externalize experience

29. Blab enables non-users to watch videos sent by
users without downloading the app.

30. Tinder
Tinder’s matchmaker:
enabled non-users to be
matched with other
people by friends.

31. 9
personalization

32. 20% of your “users”
will open your app
only once
Source: Localytics

33. Tools: Yozio, Branch.io
Airbnb

34. 10
push notifications

35. Ask for authorization before pushing the pop up.

36. Timely + personal = win
Tools: Parse Push, Appboy

40. 11
gamification

41. 65% of people stop
using apps 3 months
after install
!
(Appboy)

42. Foursquare

43. 12
create a habit

44. Shopkick

45. Get the best articles and tools on
mobile growth marketing:
!
!
http://mobilegrowth.launchrock.co

46. Thank you!
If you need help or want to chat about your
mobile growth strategy:
!
amontcoudiol@gmail.com
@adrienm