Personal Information
Organization / Workplace
Frankfurt Am Main Area, Germany Germany
Occupation
Entrepreneur / Keynote Speaker / Blogger / Author
About
I have worked in the ecommerce optimization industry since 1996 when i founded Web Arts AG. Today, with nearly 70 consultants, designers and conversion experts, Web Arts is the leading conversion optimization agency in Germany.
My personal focus is on combining qualitative research (user testing) with consumer psychology, behavioral economics and game theory to deliver most effective optimzation hypotheses that will be validated with a/b or multivariate testing.
Specialties: Research
Consulting
Public Speaking
Lecturing
Writing and Blogging
Tags
conversion optimierung
neuromarketing
growth hacking
conversion optimization
conversion rate
testing
a/b-test
cro
optimization
commerce
conversion rate optimization
conversionjam
business intelligence
economical value
semseo
framework
user centricity
shop-optimierung
landingpage optimierung
landingpage-optimierung
conversion konferenz
landingpage
optimierung
conversion
smx
internetworld
ecom
iwk
webinale
online handel kongress
vortrag
model
conversionrate
konversionsrate
erhhen
verbessern
See more
- Presentations
- Documents
- Infographics
LV_Disruptive Innovation_Public
C_Borowski
•
10 years ago
Accenture’s Change Management Strategy for Workday
Accenture Technology
•
8 years ago
Part 3: Applying scientific principles to sustainable Growth - By Ilana Munckton
Skyscanner
•
6 years ago
Lead, don't serve - How to apply lateral leadership in agile environments at MTP Engage Hamburg 2018
Tim Herbig
•
6 years ago
Customer Experience. A paradigm shift driven by tools, skills & attitutude
Johannes Ceh
•
6 years ago
Content as a Growth Engine
Sujan Patel
•
6 years ago
Die 4 P’s sind tot – Es leben die 8C’s im E-Business
Carpathia AG
•
10 years ago
Marketers Guide to Growth Spurts
Kieran Flanagan
•
9 years ago
29 Growth Hacking Quick Wins
Mattan Griffel
•
9 years ago
The Science And Art Of Persuasive Design
John Whalen
•
14 years ago
Behavioral Economics and Decision Making
neerupaharia
•
14 years ago
Emetrics - Oct 19 2011 - New York - X channel optimisation
Craig Sullivan
•
12 years ago
Death By Powerpoint4344
CommGres Conference Agency
•
14 years ago
Presentation Secrets
Alexei Kapterev
•
12 years ago
Syncapse value-of-a-facebook-fan
Sumit Roy
•
13 years ago
Behavioral Economics, Frameworks, Design Patterns
Abhi Sachdev
•
13 years ago
Predictable Irrationality If You Build What They Ask For, They Will Not Come
Joyce Hostyn
•
14 years ago
Persuasives Web-Design. Jenseits von Usability und Konversion
Sebastian Deterding
•
14 years ago
080214 Pre Michael Klazema Conversion Rate Optimization E Tail 2008
Michael Klazema
•
15 years ago