SlideShare a Scribd company logo

Amplitude Series C Deck (Abridged) August 2017

•
•
Amplitude
Amplitude

This document summarizes Amplitude's Series C funding round from April 2017. It introduces the executive team which includes the CEO and Founder Spenser Skates who graduated from MIT and DRW. It then discusses how product drives business outcomes and how understanding complex user behavior is important for product teams to improve conversions and growth. It also notes that the $17B analytics industry lacks tools to solve tying user behavior to business outcomes in a fast, scalable way.

Investor Relations
1 of 8
Download to read offline
Series C April 2017
Amplitude CustomersAbout us Monthly growth in ARRExecutive team Spenser Skates CEO & Founder | MIT, DRW Curtis Liu CTO & Founder | MIT, Google Matt Althauser CRO | Optimizely Justin Bauer VP of Product | Stanford, McKinsey James Donelan CDO | Mulesoft, Lithium Caitlin Haberberger CFO | Flite, Hearsay Systems
it’s the product 1995 2005 2015
product drives business outcomes 1995 2005 2015 Transactions Page Views Behaviors Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product behavior to grow their business. New tools needed to master exponentially more complex user interactions in product. 55% Conversion from Step 1 > 2 Spent $199
understanding complex behavior How are the navigation flows affecting trial conversion? Does using the product increase usage of periphery products? Have the users who signed up yesterday been retained? Which type of customers increase their usage over time? Are consumers of sister companies also buying our products? Every team needs to run these queries in real time to answer the questions they most need to succeed Which shows are being binge watched by customers? Sign UpCreate Account Watched content Feature D Feature C Becoming Power User View Page Feature A Purchase Feature B Sign Up Cart Watched content Watched content Watched content Watched content
$17B analytics industry Product Engineering InfraMarketingBusiness Intelligence Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly
enterprise product teams drive business outcomes Custom Queries Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook May 2, 2017 Events last Month: 17.6 Billion

Recommended

Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales DeckRyan Gum
 
LeadCrunch Sales Deck Feb 2020
LeadCrunch Sales Deck Feb 2020 LeadCrunch Sales Deck Feb 2020
LeadCrunch Sales Deck Feb 2020 LeadCrunch
 
Immediately Sales Deck
Immediately Sales DeckImmediately Sales Deck
Immediately Sales DeckLilly Skolnik
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
Front series A deck
Front series A deckFront series A deck
Front series A deckMathilde Collin
 
Reimagine Growth: Execute on your customer journey strategy
Reimagine Growth: Execute on your customer journey strategyReimagine Growth: Execute on your customer journey strategy
Reimagine Growth: Execute on your customer journey strategyCleverTap
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 

Recommended

Zuora Sales Deck
Zuora Sales DeckZuora Sales Deck
Zuora Sales DeckRyan Gum
 
LeadCrunch Sales Deck Feb 2020
LeadCrunch Sales Deck Feb 2020 LeadCrunch Sales Deck Feb 2020
LeadCrunch Sales Deck Feb 2020 LeadCrunch
 
Immediately Sales Deck
Immediately Sales DeckImmediately Sales Deck
Immediately Sales DeckLilly Skolnik
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
Front series A deck
Front series A deckFront series A deck
Front series A deckMathilde Collin
 
Reimagine Growth: Execute on your customer journey strategy
Reimagine Growth: Execute on your customer journey strategyReimagine Growth: Execute on your customer journey strategy
Reimagine Growth: Execute on your customer journey strategyCleverTap
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
 
Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3RICHTER
 
Sales Decks for Founders - Founding Sales - December 2015
Sales Decks for Founders - Founding Sales - December 2015 Sales Decks for Founders - Founding Sales - December 2015
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
 
Flowhaven Pitch Deck
Flowhaven Pitch DeckFlowhaven Pitch Deck
Flowhaven Pitch DeckLaytonHughes
 
Peleton pitch deck
Peleton pitch deckPeleton pitch deck
Peleton pitch deckPitch Decks
 
Brex Pitch Deck
Brex Pitch DeckBrex Pitch Deck
Brex Pitch DeckPitch Decks
 
Hive - Investor Deck
Hive - Investor DeckHive - Investor Deck
Hive - Investor DeckAlex Reed
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch DeckJoseph Hsieh
 
Stripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesStripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesZlides
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch DeckTech in Asia ID
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!Eoghan McCabe
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
 
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)Paul Walsh
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
UBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSUBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSFabernovel
 
SF 10/12/17 - Growth at Cisco
SF 10/12/17 - Growth at CiscoSF 10/12/17 - Growth at Cisco
SF 10/12/17 - Growth at CiscoAmplitude
 
User Retention Across All Stages (User Retention Bootcamp Class 2)
User Retention Across All Stages (User Retention Bootcamp Class 2)User Retention Across All Stages (User Retention Bootcamp Class 2)
User Retention Across All Stages (User Retention Bootcamp Class 2)Amplitude
 

More Related Content

What's hot

Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
 
Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3RICHTER
 
Sales Decks for Founders - Founding Sales - December 2015
Sales Decks for Founders - Founding Sales - December 2015 Sales Decks for Founders - Founding Sales - December 2015
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
 
Flowhaven Pitch Deck
Flowhaven Pitch DeckFlowhaven Pitch Deck
Flowhaven Pitch DeckLaytonHughes
 
Peleton pitch deck
Peleton pitch deckPeleton pitch deck
Peleton pitch deckPitch Decks
 
Hive - Investor Deck
Hive - Investor DeckHive - Investor Deck
Hive - Investor DeckAlex Reed
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch DeckJoseph Hsieh
 
Stripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesStripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesZlides
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!Eoghan McCabe
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning SalonJulian Cole
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
 
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)Paul Walsh
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaborationTable19
 
UBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSUBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSFabernovel
 

What's hot (20)

Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”
 
Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...Digital transformation Online guide to expert analyses and digital strategy d...
Digital transformation Online guide to expert analyses and digital strategy d...
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
 
Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3Strategic Relations Sales Deck | 2019 v3
Strategic Relations Sales Deck | 2019 v3
 
Sales Decks for Founders - Founding Sales - December 2015
Sales Decks for Founders - Founding Sales - December 2015 Sales Decks for Founders - Founding Sales - December 2015
Sales Decks for Founders - Founding Sales - December 2015
 
Flowhaven Pitch Deck
Flowhaven Pitch DeckFlowhaven Pitch Deck
Flowhaven Pitch Deck
 
Peleton pitch deck
Peleton pitch deckPeleton pitch deck
Peleton pitch deck
 
Brex Pitch Deck
Brex Pitch DeckBrex Pitch Deck
Brex Pitch Deck
 
Hive - Investor Deck
Hive - Investor DeckHive - Investor Deck
Hive - Investor Deck
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
 
Stripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by ZlidesStripe Pitch Deck designed by Zlides
Stripe Pitch Deck designed by Zlides
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to othersPitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
 
BuzzFeed Pitch Deck
BuzzFeed Pitch DeckBuzzFeed Pitch Deck
BuzzFeed Pitch Deck
 
Intercom's first pitch deck!
Intercom's first pitch deck!Intercom's first pitch deck!
Intercom's first pitch deck!
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
MetaCert Investor Pitch Deck That Secured $1.2M in Seed Capital (Unedited)
 
The power of creative collaboration
The power of creative collaborationThe power of creative collaboration
The power of creative collaboration
 
UBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUSUBER: THE TRANSPORTATION VIRUS
UBER: THE TRANSPORTATION VIRUS
 

Viewers also liked

SF 10/12/17 - Growth at Cisco
SF 10/12/17 - Growth at CiscoSF 10/12/17 - Growth at Cisco
SF 10/12/17 - Growth at CiscoAmplitude
 
User Retention Across All Stages (User Retention Bootcamp Class 2)
User Retention Across All Stages (User Retention Bootcamp Class 2)User Retention Across All Stages (User Retention Bootcamp Class 2)
User Retention Across All Stages (User Retention Bootcamp Class 2)Amplitude
 
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, Atlassian
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, AtlassianSF 10/12/17 - Scaling Product with Data by Jonathan Zazove, Atlassian
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, AtlassianAmplitude
 
Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)
Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)
Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)Amplitude
 
How to win in the product led era - SF Product Analytics Summit 10/12/17
How to win in the product led era - SF Product Analytics Summit 10/12/17How to win in the product led era - SF Product Analytics Summit 10/12/17
How to win in the product led era - SF Product Analytics Summit 10/12/17Amplitude
 
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...Amplitude
 
Full stackagile - Squads Chapters Tribes and Guilds
Full stackagile - Squads Chapters Tribes and GuildsFull stackagile - Squads Chapters Tribes and Guilds
Full stackagile - Squads Chapters Tribes and GuildsAshley-Christian Hardy
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch DeckRyan Gum
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch DeckRyan Gum
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckDanielle Morrill
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Ryan Gum
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsMikael Cho
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011Rand Fishkin
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 

Viewers also liked (14)

SF 10/12/17 - Growth at Cisco
SF 10/12/17 - Growth at CiscoSF 10/12/17 - Growth at Cisco
SF 10/12/17 - Growth at Cisco
 
User Retention Across All Stages (User Retention Bootcamp Class 2)
User Retention Across All Stages (User Retention Bootcamp Class 2)User Retention Across All Stages (User Retention Bootcamp Class 2)
User Retention Across All Stages (User Retention Bootcamp Class 2)
 
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, Atlassian
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, AtlassianSF 10/12/17 - Scaling Product with Data by Jonathan Zazove, Atlassian
SF 10/12/17 - Scaling Product with Data by Jonathan Zazove, Atlassian
 
Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)
Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)
Setting the Foundation For a Sticky Product (User Retention Bootcamp Class 1)
 
How to win in the product led era - SF Product Analytics Summit 10/12/17
How to win in the product led era - SF Product Analytics Summit 10/12/17How to win in the product led era - SF Product Analytics Summit 10/12/17
How to win in the product led era - SF Product Analytics Summit 10/12/17
 
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...
Actionable Cohort Analysis: How to use behavior-based cohorting to maximize e...
 
Full stackagile - Squads Chapters Tribes and Guilds
Full stackagile - Squads Chapters Tribes and GuildsFull stackagile - Squads Chapters Tribes and Guilds
Full stackagile - Squads Chapters Tribes and Guilds
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch Deck
 
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A DeckMattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
 
Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008Airbnb Pitch Deck From 2008
Airbnb Pitch Deck From 2008
 
The investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollarsThe investor presentation we used to raise 2 million dollars
The investor presentation we used to raise 2 million dollars
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 

Similar to Amplitude Series C Deck (Abridged) August 2017

Understanding product development economics - why it matters?
Understanding product development economics - why it matters?Understanding product development economics - why it matters?
Understanding product development economics - why it matters?Contribyte
 
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable AdoptionLead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable AdoptionDux Raymond Sy
 
Developing a cult of analytics
Developing a cult of analyticsDeveloping a cult of analytics
Developing a cult of analyticsSteve Jackson
 
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, AdobePersona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, AdobeLinkedIn
 
The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...
The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...
The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...Steve Elliott
 
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSix Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
 
Six Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSix Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
 
Socially synergistic enterprises 10 june m. baron
Socially synergistic enterprises 10 june m. baronSocially synergistic enterprises 10 june m. baron
Socially synergistic enterprises 10 june m. baronMarcel Baron
 
Growth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
 
The customer engagement and the growth of ROI, a story of actionable digital ...
The customer engagement and the growth of ROI, a story of actionable digital ...The customer engagement and the growth of ROI, a story of actionable digital ...
The customer engagement and the growth of ROI, a story of actionable digital ...Chorally
 
Pursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthPursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthKearney
 
Lean Product Management for ISVs (October 14, 2014)
Lean Product Management for ISVs (October 14, 2014)Lean Product Management for ISVs (October 14, 2014)
Lean Product Management for ISVs (October 14, 2014)Salesforce Partners
 
Driving Adoption_Final_DF121652_Wintermantel_C
Driving Adoption_Final_DF121652_Wintermantel_CDriving Adoption_Final_DF121652_Wintermantel_C
Driving Adoption_Final_DF121652_Wintermantel_CHeather Wintermantel
 
Argyle CMO Summit 2015
Argyle CMO Summit 2015 Argyle CMO Summit 2015
Argyle CMO Summit 2015 Mathew Sweezey
 
Microsoft Digital Advisory Services
Microsoft Digital Advisory ServicesMicrosoft Digital Advisory Services
Microsoft Digital Advisory ServicesMaria Fonsell
 
inBIZZness Magazine April Issue #1 Final with QR for Print.pdf
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfinBIZZness Magazine April Issue #1 Final with QR for Print.pdf
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
 
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth StackOptimizely
 
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
 

Similar to Amplitude Series C Deck (Abridged) August 2017 (20)

Understanding product development economics - why it matters?
Understanding product development economics - why it matters?Understanding product development economics - why it matters?
Understanding product development economics - why it matters?
 
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable AdoptionLead the Enterprise Social Revolution: How to Drive Sustainable Adoption
Lead the Enterprise Social Revolution: How to Drive Sustainable Adoption
 
Product-Led Growth Confrerence | 01/31/2020
Product-Led Growth Confrerence | 01/31/2020Product-Led Growth Confrerence | 01/31/2020
Product-Led Growth Confrerence | 01/31/2020
 
Developing a cult of analytics
Developing a cult of analyticsDeveloping a cult of analytics
Developing a cult of analytics
 
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, AdobePersona Marketing and Lead Nurturing - Simon Morris, Adobe
Persona Marketing and Lead Nurturing - Simon Morris, Adobe
 
The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...
The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...
The ROI of Scaling Agile - How to justify the investment in terms your CFO wi...
 
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSix Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
 
Six Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSix Building Blocks Of Digital Transformation Powerpoint Presentation Slides
Six Building Blocks Of Digital Transformation Powerpoint Presentation Slides
 
Socially synergistic enterprises 10 june m. baron
Socially synergistic enterprises 10 june m. baronSocially synergistic enterprises 10 june m. baron
Socially synergistic enterprises 10 june m. baron
 
Growth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leadersGrowth marketing for corporates - Intro session - ING innovation leaders
Growth marketing for corporates - Intro session - ING innovation leaders
 
The customer engagement and the growth of ROI, a story of actionable digital ...
The customer engagement and the growth of ROI, a story of actionable digital ...The customer engagement and the growth of ROI, a story of actionable digital ...
The customer engagement and the growth of ROI, a story of actionable digital ...
 
Pursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthPursuing Customer Inspired Growth
Pursuing Customer Inspired Growth
 
Lean Product Management for ISVs (October 14, 2014)
Lean Product Management for ISVs (October 14, 2014)Lean Product Management for ISVs (October 14, 2014)
Lean Product Management for ISVs (October 14, 2014)
 
Driving Adoption_Final_DF121652_Wintermantel_C
Driving Adoption_Final_DF121652_Wintermantel_CDriving Adoption_Final_DF121652_Wintermantel_C
Driving Adoption_Final_DF121652_Wintermantel_C
 
Argyle CMO Summit 2015
Argyle CMO Summit 2015 Argyle CMO Summit 2015
Argyle CMO Summit 2015
 
CPMN - Product Led Growth (from Product Heads)
CPMN - Product Led Growth (from Product Heads)CPMN - Product Led Growth (from Product Heads)
CPMN - Product Led Growth (from Product Heads)
 
Microsoft Digital Advisory Services
Microsoft Digital Advisory ServicesMicrosoft Digital Advisory Services
Microsoft Digital Advisory Services
 
inBIZZness Magazine April Issue #1 Final with QR for Print.pdf
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfinBIZZness Magazine April Issue #1 Final with QR for Print.pdf
inBIZZness Magazine April Issue #1 Final with QR for Print.pdf
 
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack[Webinar] Innovate Faster by Adopting The Modern Growth Stack
[Webinar] Innovate Faster by Adopting The Modern Growth Stack
 
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...
 

More from Amplitude

Amplitude Behavioral Cohorts Deep Dive
Amplitude Behavioral Cohorts Deep DiveAmplitude Behavioral Cohorts Deep Dive
Amplitude Behavioral Cohorts Deep DiveAmplitude
 
Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...
Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...
Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...Amplitude
 
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...Amplitude
 
On Change by Siqi Chen, President and CPO, Sandbox VR
On Change by Siqi Chen, President and CPO, Sandbox VROn Change by Siqi Chen, President and CPO, Sandbox VR
On Change by Siqi Chen, President and CPO, Sandbox VRAmplitude
 
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersHappy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersAmplitude
 
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...Amplitude
 
Product Vision by Spenser Skates, CEO & Co-founder, Amplitude
Product Vision by Spenser Skates, CEO & Co-founder, AmplitudeProduct Vision by Spenser Skates, CEO & Co-founder, Amplitude
Product Vision by Spenser Skates, CEO & Co-founder, AmplitudeAmplitude
 
Be a great product leader by Adam Nash, VP Product, Dropbox
Be a great product leader by Adam Nash, VP Product, DropboxBe a great product leader by Adam Nash, VP Product, Dropbox
Be a great product leader by Adam Nash, VP Product, DropboxAmplitude
 
Backstage 2019 - The UX of Data - Lex Roman
Backstage 2019 - The UX of Data - Lex RomanBackstage 2019 - The UX of Data - Lex Roman
Backstage 2019 - The UX of Data - Lex RomanAmplitude
 
Backstage 2019 - How to find friends and influence product - Rebecca Nackson
Backstage 2019 - How to find friends and influence product - Rebecca NacksonBackstage 2019 - How to find friends and influence product - Rebecca Nackson
Backstage 2019 - How to find friends and influence product - Rebecca NacksonAmplitude
 
Backstage 2019 - Data Our Common Language - Jonathan Hastings
Backstage 2019 - Data Our Common Language - Jonathan HastingsBackstage 2019 - Data Our Common Language - Jonathan Hastings
Backstage 2019 - Data Our Common Language - Jonathan HastingsAmplitude
 
Backstage 2019 - Building the Product Intelligence Muscle - John Cutler
Backstage 2019 - Building the Product Intelligence Muscle - John CutlerBackstage 2019 - Building the Product Intelligence Muscle - John Cutler
Backstage 2019 - Building the Product Intelligence Muscle - John CutlerAmplitude
 
Backstage 2019 - Accelerating Product Insights at Intuit - John Humphrey
Backstage 2019 - Accelerating Product Insights at Intuit - John HumphreyBackstage 2019 - Accelerating Product Insights at Intuit - John Humphrey
Backstage 2019 - Accelerating Product Insights at Intuit - John HumphreyAmplitude
 
Backstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman
Backstage 2019 - The Atlassian Journey with Amplitude - Itzik FeldmanBackstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman
Backstage 2019 - The Atlassian Journey with Amplitude - Itzik FeldmanAmplitude
 
Putting Your North Star Metric Into Action
Putting Your North Star Metric Into ActionPutting Your North Star Metric Into Action
Putting Your North Star Metric Into ActionAmplitude
 
Hire More Designers, OK?
Hire More Designers, OK?Hire More Designers, OK?
Hire More Designers, OK?Amplitude
 
Creating Value and Flow in Product Development
Creating Value and Flow in Product DevelopmentCreating Value and Flow in Product Development
Creating Value and Flow in Product DevelopmentAmplitude
 
Product Oriented Engineering Teams
Product Oriented Engineering TeamsProduct Oriented Engineering Teams
Product Oriented Engineering TeamsAmplitude
 
How to Stop Wasting Time—Jake Knapp at Amplify
How to Stop Wasting Time—Jake Knapp at AmplifyHow to Stop Wasting Time—Jake Knapp at Amplify
How to Stop Wasting Time—Jake Knapp at AmplifyAmplitude
 
A Framework for Integrity-Driven Product Development
A Framework for Integrity-Driven Product DevelopmentA Framework for Integrity-Driven Product Development
A Framework for Integrity-Driven Product DevelopmentAmplitude
 

More from Amplitude (20)

Amplitude Behavioral Cohorts Deep Dive
Amplitude Behavioral Cohorts Deep DiveAmplitude Behavioral Cohorts Deep Dive
Amplitude Behavioral Cohorts Deep Dive
 
Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...
Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...
Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...
 
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...
Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...
 
On Change by Siqi Chen, President and CPO, Sandbox VR
On Change by Siqi Chen, President and CPO, Sandbox VROn Change by Siqi Chen, President and CPO, Sandbox VR
On Change by Siqi Chen, President and CPO, Sandbox VR
 
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture PartnersHappy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners
 
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...
 
Product Vision by Spenser Skates, CEO & Co-founder, Amplitude
Product Vision by Spenser Skates, CEO & Co-founder, AmplitudeProduct Vision by Spenser Skates, CEO & Co-founder, Amplitude
Product Vision by Spenser Skates, CEO & Co-founder, Amplitude
 
Be a great product leader by Adam Nash, VP Product, Dropbox
Be a great product leader by Adam Nash, VP Product, DropboxBe a great product leader by Adam Nash, VP Product, Dropbox
Be a great product leader by Adam Nash, VP Product, Dropbox
 
Backstage 2019 - The UX of Data - Lex Roman
Backstage 2019 - The UX of Data - Lex RomanBackstage 2019 - The UX of Data - Lex Roman
Backstage 2019 - The UX of Data - Lex Roman
 
Backstage 2019 - How to find friends and influence product - Rebecca Nackson
Backstage 2019 - How to find friends and influence product - Rebecca NacksonBackstage 2019 - How to find friends and influence product - Rebecca Nackson
Backstage 2019 - How to find friends and influence product - Rebecca Nackson
 
Backstage 2019 - Data Our Common Language - Jonathan Hastings
Backstage 2019 - Data Our Common Language - Jonathan HastingsBackstage 2019 - Data Our Common Language - Jonathan Hastings
Backstage 2019 - Data Our Common Language - Jonathan Hastings
 
Backstage 2019 - Building the Product Intelligence Muscle - John Cutler
Backstage 2019 - Building the Product Intelligence Muscle - John CutlerBackstage 2019 - Building the Product Intelligence Muscle - John Cutler
Backstage 2019 - Building the Product Intelligence Muscle - John Cutler
 
Backstage 2019 - Accelerating Product Insights at Intuit - John Humphrey
Backstage 2019 - Accelerating Product Insights at Intuit - John HumphreyBackstage 2019 - Accelerating Product Insights at Intuit - John Humphrey
Backstage 2019 - Accelerating Product Insights at Intuit - John Humphrey
 
Backstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman
Backstage 2019 - The Atlassian Journey with Amplitude - Itzik FeldmanBackstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman
Backstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman
 
Putting Your North Star Metric Into Action
Putting Your North Star Metric Into ActionPutting Your North Star Metric Into Action
Putting Your North Star Metric Into Action
 
Hire More Designers, OK?
Hire More Designers, OK?Hire More Designers, OK?
Hire More Designers, OK?
 
Creating Value and Flow in Product Development
Creating Value and Flow in Product DevelopmentCreating Value and Flow in Product Development
Creating Value and Flow in Product Development
 
Product Oriented Engineering Teams
Product Oriented Engineering TeamsProduct Oriented Engineering Teams
Product Oriented Engineering Teams
 
How to Stop Wasting Time—Jake Knapp at Amplify
How to Stop Wasting Time—Jake Knapp at AmplifyHow to Stop Wasting Time—Jake Knapp at Amplify
How to Stop Wasting Time—Jake Knapp at Amplify
 
A Framework for Integrity-Driven Product Development
A Framework for Integrity-Driven Product DevelopmentA Framework for Integrity-Driven Product Development
A Framework for Integrity-Driven Product Development
 

Recently uploaded

Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024CollectiveMining1
 
Corporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdfCorporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdfProbe Gold
 
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...USDAReapgrants.com
 
Q1 Quarterly Update - April 16, 2024.pdf
Q1 Quarterly Update - April 16, 2024.pdfQ1 Quarterly Update - April 16, 2024.pdf
Q1 Quarterly Update - April 16, 2024.pdfProbe Gold
 
Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024CollectiveMining1
 
slideshare_2404_presentation materials_en.pdf
slideshare_2404_presentation materials_en.pdfslideshare_2404_presentation materials_en.pdf
slideshare_2404_presentation materials_en.pdfsansanir
 
Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024Probe Gold
 
the 25 most beautiful words for a loving and lasting relationship.pdf
the 25 most beautiful words for a loving and lasting relationship.pdfthe 25 most beautiful words for a loving and lasting relationship.pdf
the 25 most beautiful words for a loving and lasting relationship.pdfFrancenel
 
Mandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR PresentationMandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR PresentationMandalayResources
 
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024Osisko Gold Royalties Ltd
 
Corporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdfCorporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdfProbe Gold
 

Recently uploaded (12)

Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024
 
Corporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdfCorporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdf
 
Korea District Heating Corporation 071320 Algorithm Investment Report
Korea District Heating Corporation 071320 Algorithm Investment ReportKorea District Heating Corporation 071320 Algorithm Investment Report
Korea District Heating Corporation 071320 Algorithm Investment Report
 
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
 
Q1 Quarterly Update - April 16, 2024.pdf
Q1 Quarterly Update - April 16, 2024.pdfQ1 Quarterly Update - April 16, 2024.pdf
Q1 Quarterly Update - April 16, 2024.pdf
 
Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024
 
slideshare_2404_presentation materials_en.pdf
slideshare_2404_presentation materials_en.pdfslideshare_2404_presentation materials_en.pdf
slideshare_2404_presentation materials_en.pdf
 
Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024
 
the 25 most beautiful words for a loving and lasting relationship.pdf
the 25 most beautiful words for a loving and lasting relationship.pdfthe 25 most beautiful words for a loving and lasting relationship.pdf
the 25 most beautiful words for a loving and lasting relationship.pdf
 
Mandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR PresentationMandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR Presentation
 
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
 
Corporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdfCorporate Presentation Probe April 2024.pdf
Corporate Presentation Probe April 2024.pdf
 

Amplitude Series C Deck (Abridged) August 2017

  • 2. Amplitude CustomersAbout us Monthly growth in ARRExecutive team Spenser Skates CEO & Founder | MIT, DRW Curtis Liu CTO & Founder | MIT, Google Matt Althauser CRO | Optimizely Justin Bauer VP of Product | Stanford, McKinsey James Donelan CDO | Mulesoft, Lithium Caitlin Haberberger CFO | Flite, Hearsay Systems
  • 3.
  • 5. product drives business outcomes 1995 2005 2015 Transactions Page Views Behaviors Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product behavior to grow their business. New tools needed to master exponentially more complex user interactions in product. 55% Conversion from Step 1 > 2 Spent $199
  • 6. understanding complex behavior How are the navigation flows affecting trial conversion? Does using the product increase usage of periphery products? Have the users who signed up yesterday been retained? Which type of customers increase their usage over time? Are consumers of sister companies also buying our products? Every team needs to run these queries in real time to answer the questions they most need to succeed Which shows are being binge watched by customers? Sign UpCreate Account Watched content Feature D Feature C Becoming Power User View Page Feature A Purchase Feature B Sign Up Cart Watched content Watched content Watched content Watched content
  • 7. $17B analytics industry Product Engineering InfraMarketingBusiness Intelligence Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly
  • 8. enterprise product teams drive business outcomes Custom Queries Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook May 2, 2017 Events last Month: 17.6 Billion