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innovate faster and smarter
Can you control
the fate of your
hot idea?
Can you answer these questions?
1. Who are my early customers?
2. What are their habits & needs?
3. How do I engage them over time?
Amy Jo Kim, Ph.D.
• Social Game Designer
• Entrepreneur
• Startup Coach
1. Reduce time-to-market
2. Improve product/market fit
3. Make 6 months of progress
in 6 weeks
Amy Jo has a refined and effective
process for bringing early product
ideas to life.
Blair Ethington
VP, Covet Fashion
Amy Jo’s MVP methodology is
fantastic. The ROI you’ll see is
a no-brainer.
Ofer Leidner
President, Happify
Amy Jo helped us create our MVP in
record time. An invaluable investment
that’s still paying off.
Ranan Lachman
CEO, Pley
Do you have a hot idea and a desire to…
1. Create a highly-engaging product
2. Achieve mass-market success
3. Speed up design & development
step-by-step system
for
testing early ideas
with
the right customers
Innovate faster and smarter
Save time with proven templates
Stay focused with weekly design sprints
Sharpen your thinking with 1:1 coaching
“A step-by-step
system for learning
from customers &
creating a product
they’ll love.”
”Expert tools &
support to connect
our ideas and
prototypes to real
customer needs”
”An actionable
framework for
turning startup
ideas into
concrete reality”
Early product development starts with
getting2alpha.com

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Control fate hot idea 40 characters

  • 2. Can you control the fate of your hot idea?
  • 3. Can you answer these questions? 1. Who are my early customers? 2. What are their habits & needs? 3. How do I engage them over time?
  • 4. Amy Jo Kim, Ph.D. • Social Game Designer • Entrepreneur • Startup Coach
  • 5. 1. Reduce time-to-market 2. Improve product/market fit 3. Make 6 months of progress in 6 weeks
  • 6. Amy Jo has a refined and effective process for bringing early product ideas to life. Blair Ethington VP, Covet Fashion
  • 7. Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no-brainer. Ofer Leidner President, Happify
  • 8. Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off. Ranan Lachman CEO, Pley
  • 9. Do you have a hot idea and a desire to… 1. Create a highly-engaging product 2. Achieve mass-market success 3. Speed up design & development
  • 10. step-by-step system for testing early ideas with the right customers
  • 11. Innovate faster and smarter Save time with proven templates Stay focused with weekly design sprints Sharpen your thinking with 1:1 coaching
  • 12. “A step-by-step system for learning from customers & creating a product they’ll love.” ”Expert tools & support to connect our ideas and prototypes to real customer needs” ”An actionable framework for turning startup ideas into concrete reality”
  • 13. Early product development starts with getting2alpha.com

Editor's Notes

  1. Do you want to innovate faster and smarter? There are many hot ideas - and only a few successful products.
  2. How do you launch a successful product - and sustain that success over time? How do you control the fate of your hot idea?
  3. There are no simple answers - but asking these questions early in development will give you a much better shot at success Who are my early passionate customers - the ones who can’t wait to get their hands on what I’m building? What are their habits and needs? And how can I piggyback on those insights to create something they’ll love? Once they’re initially hooked, how do I keep them engaged and interested over time?
  4. I’m Amy Jo Kim - social game designer, entrepreneur, and startup coach. I’ve worked with top companies to bring innovative products to life - including MTV, Disney, Electronic Arts, Netflix, and the New York Times.
  5. I started Getting2Alpha to share what I’ve learned about the habits and practices that lead to successful innovation. This program will Dramatically reduce your time-to-market Quickly improve your product/market fit and Help you make 6 months of progress in 6 weeks
  6. One of the products we helped bring to life is Covet Fashion — a wildly successful mobile game by Crowdstar with over 3 million players.
  7. Another great client is Happify - we helped them turn their early ideas for a science-based game into a leading digital health service.
  8. And we helped Pley - a fast-growing toy rental service - turn their vision for a player community into a high-learning video-sharing MVP that delighted their early customers - and accelerated their growth.
  9. So, if you’re an innovator or entrepreneur with a hot idea and a desire to: Create a highly-engaging product Achieve mass-market success Speed up design & development This program is for you
  10. We’ve created a step-by-step system — with modular content — to help you test your early ideas with the right customers, and develop a compelling experience
  11. We help you innovate faster and smarter by giving you proven templates to speed you through the design process weekly sprints to keep you focused and productive and 1:1 coaching to sharpen your thinking and give you expert feedback
  12. We’ve helped dozens of entrepreneurs succeed with this program. They’ve worked hard and gotton AMAZING results — and we’d love to do the same for you.
  13. So if you want to leverage game design smarts to build a better product in less time - check out the details on getting2alpha.com — and reach out if you think Getting2Alpha is right for you. Happy Hacking!