Kickstarter Game Thinking Teardown
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There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged. That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services. http://gamethinkinglive.com
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Kickstarter Game Thinking Teardown
- 8. Mobilize your Super-fans find & leverage your high-need, high-value early customers 1
- 9. Create something that a few people love - even if most people don’t get it right away Paul Buchheit Partner, Y-Combinator
- 10. find & leverage your super-fans then expand from that base
- 11. Start with a Learning Loop “find the fun” with a skill-building feedback loop 2
- 12. Fun is just another word for learning Raph Koster author, A Theory of Fun
- 13. the best MVP is your Core Learning Loop
- 14. Play-test your idea to life tinker, prototype & assume your first idea might not be right 3
- 15. What We Offer resources workshops coaching design services Peter Drucker The best way to have a good idea is to have lots of ideas Linus Pauling Scientist
- 16. don’t fall in love with an idea; fall in love with solving a problem & learning from your customers
- 18. strong vision, cross-functional team
- 19. We succeeded because we said “No” to the tempting quick wins that strayed outside of our core vision - and focused on what really mattered. Cindy Au Kickstarter community manager 2009-2014
- 21. is for Enthusiastshow does my customer’s end-to-end experience Discovery Onboarding Habit-Building Mastery evolve over time?
- 22. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?
- 23. Social Discovery via friends & followers
- 24. is for EnthusiastsOnboarding is for Newbies Discovery Onboarding How do I learn the ropes? When do I start getting value?
- 25. is for EnthusiastsExploratory Onboarding with layers of engagement
- 26. is for EnthusiastsHabit-building is for Regulars Discovery Onboarding Habit-Building What pulls me back? What am I getting better at?
- 27. is for EnthusiastsEngaged Habits rooting for your project(s) to succeed
- 28. is for EnthusiastsMastery is for Enthusiasts Discovery Onboarding Habit-Building Mastery How can I leverage the skills & knowledge I’ve built?
- 29. is for EnthusiastsHeading to Mastery deepening relationships, getting special perks, betting on projects that get funded & ship
- 30. is for EnthusiastsOnboarding for Creators
- 31. is for EnthusiastsHabit- building for Creators engaged trigger
- 32. is for EnthusiastsMastery for Creators funded!
- 33. is for EnthusiastsMastery leads to greater impact
- 34. Learning Loop Explore Campaigns watch videos, browse rewards, see who’s funding what FUNDERS Something New that I’m passionate about Check Campaign Stats Donate choose a reward level and make a donation Share tell your story & support the campaign
- 35. Repeatable, pleasurable activity that satisfies an internal urge or need Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Internal Trigger Repeatable, Pleasurable Activity Donate choose a reward level and make a donation Share tell your story & support the campaign
- 36. Repeatable, pleasurable activity that satisfies an internal urge or need
- 37. Simple Feedback promotes learning & competence Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Feedback: join the community Donate choose a reward level and make a donation Share tell your story & support the campaign
- 39. Progress, Investment & Engaged Triggers pull people back Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Check Stats Sharing & Campaign Deepen Investment at the right moment Donate choose a reward level and make a donation Share tell your story & support the campaign Engaged Trigger
- 41. Learning Loop Creators Read & Answer Messages engage with your community How’s my Campaign Doing? Check Campaign Stats No More Messages Need my attention Create New update, reward level, social media post
- 42. Read & Answer Messages engage with your community No More Messages Need my attention Engaging activity that satisfies an internal urge or need Create New update, reward level, social media post Repeatable, Pleasurable Activity How’s my Campaign Doing? Internal Trigger
- 43. Engaging activity that satisfies an internal urge or need
- 44. How’s my Campaign Doing? Read & Answer Messages engage with your community No More Messages Need my attention Simple Feedback Simple Feedback System promotes learning & competence Create New update, reward level, social media post
- 46. How’s my Campaign Doing? Read &Answer Messages engage with your community No More Messages Need my attention Progress & Investment Progress, Investment & Engaged Triggers pull people back Check Campaign Stats Engaged Trigger Create New update, reward level, social media post
- 48. total raised amount left to raise days to go # of backers Cooperative Mechanics
- 50. Game Thinking Design Tips
- 51. Game Thinking Design Tips 1. a strong vision helps you say “no”
- 52. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop
- 53. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity
- 54. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity
- 55. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity 5. Use spotlights to showcase excellence
- 56. Cindy Au on how collaboration fueled Kickstarter’s growth
- 57. ready to innovate faster and smarter with Game Thinking?
- 58. join our worldwide community of Game Thinkers at Game Thinking Live 2017
- 59. Engage with a supportive community before, during & after the event
- 60. Learn a step-by-step design system 8 templates that super-charge your progress
- 76. Early-bird VIP Breakfast mingle with VIPs & get your questions answered
- 77. Early-bird VIP Breakfast mingle with VIPs & get your questions answered Introduction to Cooperative Design online mini-course in designing collaboration
- 78. Early-bird VIP Breakfast mingle with VIPs & get your questions answered Private coaching session first 5 signups get 1:1 coaching session Introduction to Cooperative Design online mini-course in designing collaboration
- 79. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995
- 80. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995
- 81. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995
- 82. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD PRICE $25K+ $5-10K/month $2K/ticket $1295 (save $700) x x x
- 84. http://gamethinkinglive.com REGISTER NOW SAVE 35% & GET YOUR EARLY-BIRD BONUSES