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Key Elements of an Satisfying Core Loop 
Investment & CTA 
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
External 
Trigger
Habit Story  
Product Narrative Core Loop 
Internal Trigger External Trigger 
Investment & 
CTA 
Engaging 
Activity 
Feedback & 
Progress 
When I 
trigger 
I want a 
activity + goal 
so I can 
outcome
Core Loop Checklist 
Prioritize your Habit-Building Job Stories
When I 
trigger 
I want a 
activity + goal 
so I can 
outcome 
Habit Stories 
When I 
trigger 
I want a 
activity + goal 
so I can 
outcome
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers
Habit Story Internal & Situational Triggers 
Internal Triggers 
Situational Triggers 
When I 
trigger 
I want a 
activity + goal 
so I can 
outcome
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers 
Design short, engaging, repeatable activities
Engaging Activity 
Internal 
Trigger 
What’s your engaging, repeatable activity?
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers 
Design short, engaging, repeatable activities 
Motivate skill-building with feedback & progress
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
How do you bring in feedback & progress?
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers 
Design short, engaging, repeatable activities 
Motivate skill-building with feedback & progress 
Drive investment with stats, stories & customization
Investment & CTA 
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
What drives investment? What’s the CTA (if any?)
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal triggers 
Design short, engaging, repeatable activities 
Motivate skill-building with feedback & progress 
Drive investment with stats, stories & customization 
Pull people back with external triggers
What external trigger(s) drive re-engagement? 
Investment & CTA 
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
External 
Trigger

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MVP Design Hacks Sprint 5: Template

  • 1. Key Elements of an Satisfying Core Loop Investment & CTA Feedback & Progress Engaging Activity Internal Trigger External Trigger
  • 2. Habit Story  Product Narrative Core Loop Internal Trigger External Trigger Investment & CTA Engaging Activity Feedback & Progress When I trigger I want a activity + goal so I can outcome
  • 3. Core Loop Checklist Prioritize your Habit-Building Job Stories
  • 4. When I trigger I want a activity + goal so I can outcome Habit Stories When I trigger I want a activity + goal so I can outcome
  • 5. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers
  • 6. Habit Story Internal & Situational Triggers Internal Triggers Situational Triggers When I trigger I want a activity + goal so I can outcome
  • 7. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities
  • 8. Engaging Activity Internal Trigger What’s your engaging, repeatable activity?
  • 9. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress
  • 10. Feedback & Progress Engaging Activity Internal Trigger How do you bring in feedback & progress?
  • 11. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress Drive investment with stats, stories & customization
  • 12. Investment & CTA Feedback & Progress Engaging Activity Internal Trigger What drives investment? What’s the CTA (if any?)
  • 13. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress Drive investment with stats, stories & customization Pull people back with external triggers
  • 14. What external trigger(s) drive re-engagement? Investment & CTA Feedback & Progress Engaging Activity Internal Trigger External Trigger

Editor's Notes

  1. Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
  2. translate them into Core Loop elements that describe how a customer might use your product once they know the ropes. .
  3. To create YOUR core loop, start by prioritizing your habit stories
  4. For example, the Toyco habit story
  5. Now identify the key triggers that you think will drive your customers into the loop
  6. The internal Triggers all revolve around parents needing a break – and feeling a bit guily and unsure about it
  7. The fuel of your loop is a set of engaging, repeatable activities that deliver that “hit” your customer is looking for
  8. Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
  9. The through-line of your product narrative is the story of your customer building a skill and getting better at something. feedback and progress help to motivate this skill-building....
  10. Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
  11. To deepen your customers’ engagement with your product, introduce features like stats, stories an customzation that can drive investment – and make it harder to leave
  12. Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
  13. Finally, you’ll want to pull players back with external triggers
  14. Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.