This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

1. Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.

2. ShuffleBrain Smart games for social networks (details soon to come…)

3. First, some terminology…

4. What is Social Media?

5. player-created content

6. player-created content + social infrastructure

7. player-created content + social infrastructure + sharing tools

8. What is a Game?

9. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen

10. Informal Definition a structured experience with rules and goals that’s fun

11. Games tap into our primal response patterns

12. Games engage us in flow

13. What are Game Mechanics? the systems and features that make games fun , compelling and addictive

15. Show me your stuff!

17. Social Points are given by other players

19. Feedback accelerates mastery and adds fun

21. Exchanges are structured social interactions basic, primal form of social engagement

22. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit

24. Character Customization

25. Interface Customization

26. Game Mechanics + Social Media = the future of networked entertainment???

27. Power to the Players key trends in networked entertainment

28. Key Trends in Networked Entertainment Social Game Mechanics

29. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech

30. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material

31. Case Study: YouTube

32. Game Mechanics: Collecting

33. Game Mechanics: Points

34. Game Mechanics: Feedback

35. Game Mechanics: Exchanges video response to a posted video video response to a video response

36. Game Mechanics: Customization

37. Accessible Tech easy to upload videos using a variety of formats and devices

38. Syndication

39. Case Study: Twitter

40. Game Mechanics: Collecting

41. Game Mechanics: Points Differentiate between friends and followers

42. Game Mechanics: Exchanges

43. Accessible Tech Can send and receive messages via SMS, IM, or website

44. Syndication

45. Case Study: FaceBook

46. Game Mechanics: Collecting

47. Game Mechanics: Points

48. Game Mechanics: Exchanges

49. Game Mechanics: Exchanges

50. Game Mechanics: Customization

51. Accessible Tech

52. Internal Syndication* * the supply of material for reuse and integration with other material

53. if game mechanics + social media = the future of networked entertainment…

54. if game mechanics + social media = the future of networked entertainment… …how can we prepare?

55. How to Prepare for the Future Use game mechanics as appropriate Start small: co-evolve your game in partnership with your players Build content-sharing networks Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services Meet your players where they are; put your data ON THE NETWORK Prepare for syndication enable Widgets; open your API; encourage third-party clients

56. Thank You! [email_address] Amyjokim on Twitter ShuffleBrain on FaceBook