Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 5 Habits of Breakthrough Innovators

The 5 Habits of Breakthrough Innovators

  1. 5 Habits of Breakthrough Innovators Amy Jo Kim, Ph.D.
  2. What we’ll cover 1 Introduction
  3. What we’ll cover 1 Introduction 2 5 Habits of Breakthrough Innovators 3
  4. What we’ll cover 1 Introduction 2 5 Habits of Breakthrough Innovators 3 Getting Started: 3 Smart Shortcuts
  5. Introduction Section One
  6. A hunch is creativity trying to tell you something. Frank Capra Filmmaker
  7. You’ve got a great product idea
  8. How do you know if it’s the right one?
  9. co-founder & Creative Director, Shufflebrain Partners shufflebrain.com Creator & Head Coach, MVP Design Hacks mvpdesignhacks.com
  10. we partner with great companies to make smart games for a connected world
  11. What can we learn from breakthrough innovations? Rock Band The Sims Covet Fashion eBay
  12. Can we generate and validate our product ideas better, smarter, faster?
  13. 5 Habits of Breakthrough Innovators Section Two
  14. Habit 1: think like a scientist
  15. To increase your chances of success, minimize time through the Build-Measure-Learn cycle Eric Ries Author, The Lean Startup you are here
  16. Ask the hard, important questions upfront Rock Band The Sims Covet Fashion eBay
  17. What keeps people engaged in a virtual dollhouse simulation?
  18. What social systems are necessary to build trust in an online marketplace?
  19. Can non-musicians play plastic instruments together and feel like a band making music?
  20. Will fashion-loving young women pay to play a dress-up game with real designer clothes?
  21. Habit 2: laser-focus on early adopters
  22. Crossing the Chasm Geoffrey Moore, 1992
  23. Innovation Diffusion Theory Everett Rogers, 1961
  24. Find & delight your early adopters Early adopters will put up with cost & ridicule for innovations that meet real needs. Erika Hall author, Just Enough Research you are here
  25. Gather ideas & feedback for key systems
  26. Cultivate relationships with content creators
  27. Leverage relationships with super-fans
  28. Habit 3: gather customer insights early
  29. Create a culture of iterative play-testing you are here There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
  30. Conduct onsite interviews with early adopters
  31. Setup a weekly interview/playtest rhythm
  32. Expand playtest audience as product matures
  33. Habit 4: build & test your Core Loop
  34. What is – and isn’t – a Core Loop? you are here In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight. Dan Cook Lead game designer, Spry Fox DESIGN & BUILD
  35. Fake Landing Page?
  36. Fake Landing Page?
  37. Operant Conditioning Loop AKA Skinner Box?
  38. Operant Conditioning Loop AKA Skinner Box?
  39. Skill-building = making customers more awesome
  40. Skill-building habit loop?
  41. Skill-building habit loop?
  42. Engaging activity + internal urge fuels the loop
  43. Feedback supports learning & mastery
  44. Investment & triggers pull people back
  45. Focus on prototyping & tuning the basics
  46. Create a daily skill-building reason to return
  47. Habit 5: co-create a path to Mastery
  48. you are here DESIGN & BUILD Every artist was first an amateur. Dan Cook Game Designer, Spry Fox
  49. Engage customers with progressive skill-building
  50. Empower enthusiasts with tools, access, powers
  51. Release tools early to your fan community
  52. Build aspirational mastery systems
  53. Build aspirational mastery systems
  54. Recap: 5 Habits of Breakthrough Innovators
  55. Recap: 5 Habits of Breakthrough Innovators Think like a scientist
  56. Recap: 5 Habits of Breakthrough Innovators Think like a scientist Laser-focus on early adopters
  57. Recap: 5 Habits of Breakthrough Innovators Think like a scientist Laser-focus on early adopters Gather customer insights early
  58. Recap: 5 Habits of Breakthrough Innovators Think like a scientist Laser-focus on early adopters Gather customer insights early Build & test your Core Loop
  59. Recap: 5 Habits of Breakthrough Innovators Think like a scientist Laser-focus on early adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery
  60. 3 Smart Shortcuts to turbo-charge your Customer Discovery
  61. CASE STUDY
  62. Shortcut #1: the MVP Canvas
  63. Think like a scientist Laser-focus on early adopters Gather customer insights early Build & test your Core Loop Shortcut #1: the MVP Canvas
  64. Clarify your product strategy
  65. Identify strengths, values & success metrics
  66. Prioritize your highest-risk assumptions
  67. Shortcut #2: Speed Interviews
  68. Think like a scientist Laser-focus on early adopters Gather customer insights early Build & test your Core Loop Shortcut #2: Speed Interviews
  69. Interview 10-15 Early Adopters 5-10 min. per interview
  70. Ask just a few revealing questions Unmet NeedsDaily Habits Beliefs & Ideas
  71. Pair Interviews  Better, Faster Pattern Recognition
  72. Identify 5-7 Enthusiatic, Articulate Early Adopters
  73. Shortcut #3: Habit Stories
  74. Shortcut #3: Habit Stories
  75. Think like a scientist Laser-focus on early adopters Gather customer insights early Build & test your Core Loop Shortcut #3: Habit Stories
  76. Turn customer insights into design-ready stories
  77. Habit Story = Existing Habit + Unmet Need
  78. Piggyback your Core Loop on an existing Habit
  79. MVP Canvas BEFORE
  80. MVP Canvas BEFORE
  81. MVP Canvas BEFORE
  82. MVP Canvas BEFORE
  83. Speed Interviews: How we did it WHO we spoke with • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads
  84. Speed Interviews: How we did it WHO we spoke with • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads WHAT we asked them to do • Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
  85. Speed Interviews: How we did it WHO we spoke with • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads WHAT we asked them to do • Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers WHEN & WHERE we ran these tests • Via phone & Skype, over a period of 2 weeks
  86. Research Results: 3 Key Patterns
  87. Fashion Browser
  88. Fashion Browser
  89. Co-creator
  90. Co-creator
  91. Armchair Stylist
  92. Armchair Stylist
  93. MVP Canvas AFTER
  94. MVP Canvas AFTER
  95. MVP Canvas AFTER
  96. iterative play-testing  hit game
  97. Try out these techniques on your own
  98. MVP Design Hacks validate your product idea in 30 days http://mvpdesignhacks.com
  99. Thank You @amyjokim amyjokim@gmail.com

×