24. Find & delight your early adopters
Early adopters will put up with
cost & ridicule for innovations
that meet real needs.
Erika Hall
author, Just Enough Research
you are here
29. Create a culture of iterative play-testing
you are here
There is nothing quite so
useless as doing with great
efficiency something that
should not be done at all.
Peter Drucker
34. What is – and isn’t – a Core Loop?
you are here
In a loop, you’re learning a
skill and updating your
mental model. That’s what
leads to player delight.
Dan Cook
Lead game designer, Spry Fox
DESIGN
& BUILD
55. Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
56. Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early adopters
57. Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early adopters
Gather customer insights early
58. Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early adopters
Gather customer insights early
Build & test your Core Loop
59. Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early adopters
Gather customer insights early
Build & test your Core Loop
Co-create a path to mastery
84. Speed Interviews: How we did it
WHO we spoke with
• 15 young women 18-40 who play mobile fashion games
• Recruited from existing player base & craigslist ads
85. Speed Interviews: How we did it
WHO we spoke with
• 15 young women 18-40 who play mobile fashion games
• Recruited from existing player base & craigslist ads
WHAT we asked them to do
• Spend 5-10 minutes answering 3-5 questions
The best interview subjects became paid testers
86. Speed Interviews: How we did it
WHO we spoke with
• 15 young women 18-40 who play mobile fashion games
• Recruited from existing player base & craigslist ads
WHAT we asked them to do
• Spend 5-10 minutes answering 3-5 questions
The best interview subjects became paid testers
WHEN & WHERE we ran these tests
• Via phone & Skype, over a period of 2 weeks
