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The Co-op Revolution: Top 5 Tips for Designing Collaboration

The Co-op Revolution: Top 5 Tips for Designing Collaboration

  1. 1. The Co-op Revolution 5 Tips for Designing Collaboration Amy Jo Kim, Ph.D ©2014 All Rights
  2. 2. Amy Jo Kim co-founder, Shufflebrain community architect social game designer startup coach
  3. 3. Amy Jo Kim co-founder, Shufflebrain community architect social game designer startup coach we specialize in early-stage design & innovation
  4. 4. The Sims eBay Amy Jo Kim co-founder, Shufflebrain we specialize in early-stage design & innovation Rock Band Covet Fashion
  5. 5. Nine Timeless Design Strategies (2000) 1. Define and articulate your Purpose 2. Build flexible, extensible gathering Places 3. Create meaningful evolving Profiles 4. Design for a range of Roles 5. Develop a strong Leadership program 6. Encourage appropriate Etiquette 7. Promote cyclic Events 8. Integrate the Rituals of community life 9. Facilitate member-run Groups
  6. 6. Nine Timeless Design Strategies (2000) 1. Define and articulate your Purpose 2. Build flexible, extensible gathering Places 3. Create meaningful evolving Profiles 4. Design for a range of Roles 5. Develop a strong Leadership program 6. Encourage appropriate Etiquette 7. Promote cyclic Events 8. Integrate the Rituals of community life 9. Facilitate member-run Groups
  7. 7. The Membership Lifecycle
  8. 8. The Membership Lifecycle
  9. 9. Discovery Mastery Onboarding Habit-Building The Players Journey
  10. 10. MThVeP P Plaroyteortysp Jeourney Product Narrative Core Loop mastery discovery onboarding habits start here 
  11. 11. How do you design for sustained engagement?
  12. 12. Not everyone is motivated by zero-sum mechanics
  13. 13. GAME: a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
  14. 14. Zero-Sum Game I Win You Lose We are opponents
  15. 15. Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
  16. 16. GAME: a structured experience with rules and goals that’s fun to play together* * Source: The Player’s Journey
  17. 17. Non-Zero-Sum Game Win-Win Lose-Lose We are partners
  18. 18. Double Dutch Pictionary Martial Arts Charity Walk
  19. 19. How do you design for collaboration?
  20. 20. Design for Collaboration 1. Compete with the System
  21. 21. Tackle protein-folding science puzzles
  22. 22. Join Forces to Beat a Project Deadline
  23. 23. Complete your Self-selected Track
  24. 24. Design for Collaboration 1. Compete with the System 2. Shared Resources, Outcomes & Goals
  25. 25. Shared Gathering Place Slack Team Hub with channels and sub-groups
  26. 26. Shared Closet You can borrow clothes from your friend’s closet
  27. 27. Shared Score shared score in 2-player coop mode
  28. 28. Shared Environment
  29. 29. Shared Toys If your friend comes over, you can re-mix pieces
  30. 30. Shared Goals The Contenders - self-organized Foldit team
  31. 31. What resources, outcomes and goals can YOUR members share?
  32. 32. Design for Collaboration 1. Compete with the System 2. Shared Resources, Outcomes & Goals 3. Inter-dependant Roles
  33. 33. Judges & Enforcers earn the ability to judge crimes & punish bad behavior
  34. 34. Writers & Editors Expert players are invited to play curation & leadership roles
  35. 35. Stylists & Fashionistas Expert players are invited to play stylist
  36. 36. What inter-dependant roles can YOUR members play?
  37. 37. Design for Collaboration 1. Compete with the System 2. Shared Resources, Outcomes & Goals 3. Inter-dependant Roles 4. Cooperative Social Gestures
  38. 38. Like, Retweet, Fave
  39. 39. Hug & High-5
  40. 40. Kudos for Teamwork
  41. 41. Coordinated Movements
  42. 42. Share or Donote to a Campaign
  43. 43. What co-op social gestures can YOUR members make?
  44. 44. Design for Collaboration 1. Compete with the System 2. Shared Resources, Outcomes & Goals 3. Inter-dependant Roles 4. Cooperative Social Gestures 5. Non-Zero Stats & Spotlights
  45. 45. Community Stats & Social Proof
  46. 46. Collective Achievement
  47. 47. Topical Spotlights
  48. 48. Featured Posts
  49. 49. Community Contests
  50. 50. Group Achievements
  51. 51. Which non-zero stats and spotlights can YOU leverage?
  52. 52. Once upon a time
  53. 53. a girl had a transformative experience
  54. 54. and they played happily ever after
  55. 55. The Coop Revolution is Here* *it’s just not evenly distributed
  56. 56. Communities shape how we see the world Seize the opportunity Think Co-op First
  57. 57. Team Co-op shout-out to my co-conspirators Dan Cook @danctheduck Michael Molinari @OneMrBean Chelsea Howe @manojalpa Amy Jo Kim @amyjokim Sandie Richards @sandierichards

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