1. The Co-op Revolution
5 Tips for Designing Collaboration
Amy Jo Kim, Ph.D ©2014 All Rights

2. Amy Jo Kim co-founder, Shufflebrain
community architect social game designer startup coach

3. Amy Jo Kim co-founder, Shufflebrain
community architect social game designer startup coach
we specialize in
early-stage design & innovation

5. The Sims eBay
Amy Jo Kim co-founder, Shufflebrain
we specialize in
early-stage design & innovation
Rock Band Covet Fashion

6. Nine Timeless Design Strategies (2000)
1. Define and articulate your Purpose
2. Build flexible, extensible gathering Places
3. Create meaningful evolving Profiles
4. Design for a range of Roles
5. Develop a strong Leadership program
6. Encourage appropriate Etiquette
7. Promote cyclic Events
8. Integrate the Rituals of community life
9. Facilitate member-run Groups

7. Nine Timeless Design Strategies (2000)
1. Define and articulate your Purpose
2. Build flexible, extensible gathering Places
3. Create meaningful evolving Profiles
4. Design for a range of Roles
5. Develop a strong Leadership program
6. Encourage appropriate Etiquette
7. Promote cyclic Events
8. Integrate the Rituals of community life
9. Facilitate member-run Groups

8. The Membership Lifecycle

9. The Membership Lifecycle

10. Discovery
Mastery
Onboarding
Habit-Building
The Players Journey

11. MThVeP P Plaroyteortysp Jeourney
Product Narrative Core Loop
mastery
discovery
onboarding
habits
start here 

12. How do you design for
sustained engagement?

13. Not everyone is motivated by
zero-sum mechanics

14. GAME: a system in which players engage in an
artificial conflict, defined by rules, that results in a
quantifiable outcome*
* Source: Rules of Play

15. Zero-Sum Game
I Win You Lose
We are opponents

16. Head-to-Head Battles War Simulations
Rank-Ordered Competitions Gambling

17. GAME: a structured experience with rules
and goals that’s fun to play together*
* Source: The Player’s Journey

18. Non-Zero-Sum Game
Win-Win
Lose-Lose
We are partners

19. Double Dutch Pictionary
Martial Arts Charity Walk

20. How do you
design for collaboration?

21. Design for Collaboration
1. Compete with the System

22. Tackle protein-folding science
puzzles

23. Join Forces to Beat a Project
Deadline

24. Complete your Self-selected Track

25. Design for Collaboration
1. Compete with the System
2. Shared Resources, Outcomes & Goals

26. Shared Gathering Place
Slack Team Hub with channels and sub-groups

27. Shared Closet
You can borrow clothes
from your friend’s closet

28. Shared Score
shared score in 2-player coop mode

29. Shared Environment

30. Shared Toys
If your friend comes over, you can re-mix pieces

31. Shared Goals
The Contenders - self-organized Foldit team

32. What resources, outcomes and
goals can YOUR members share?

33. Design for Collaboration
1. Compete with the System
2. Shared Resources, Outcomes & Goals
3. Inter-dependant Roles

34. Judges & Enforcers
earn the ability to judge crimes & punish bad behavior

35. Writers & Editors
Expert players are invited to play curation & leadership roles

36. Stylists & Fashionistas
Expert players are invited to play stylist

37. What inter-dependant roles can
YOUR members play?

38. Design for Collaboration
1. Compete with the System
2. Shared Resources, Outcomes & Goals
3. Inter-dependant Roles
4. Cooperative Social Gestures

39. Like, Retweet, Fave

40. Hug & High-5

41. Kudos for Teamwork

42. Coordinated Movements

43. Share or Donote to a Campaign

44. What co-op social gestures can
YOUR members make?

45. Design for Collaboration
1. Compete with the System
2. Shared Resources, Outcomes & Goals
3. Inter-dependant Roles
4. Cooperative Social Gestures
5. Non-Zero Stats & Spotlights

46. Community Stats & Social Proof

47. Collective Achievement

48. Topical Spotlights

49. Featured Posts

50. Community Contests

51. Group Achievements

52. Which non-zero stats and
spotlights can YOU leverage?

53. Once upon a time

54. a girl had a transformative experience

55. and they played happily ever after

56. The Coop Revolution is Here*
*it’s just not evenly distributed

57. Communities shape how we see the world
Seize the opportunity
Think Co-op First

58. Team Co-op
shout-out to my co-conspirators
Dan Cook
@danctheduck
Michael Molinari
@OneMrBean
Chelsea Howe
@manojalpa
Amy Jo Kim
@amyjokim
Sandie Richards
@sandierichards