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Gamification in marketing?
June 2016
@GamificationNat
www.gamificationnation.com
Gamification in marketing
Gamification in marketing
• KPI's & metrics
• Culture
• Business objectives
Business
specifics
• Motivation
• Behaviour
Understanding
the player
• Design
• Test
• Iterate
• Implement
• Support
Gamification
design
The process, we recommend
www.gamificationnation.com
Gamification in marketing
Use your analytics
To find their
game
Other brands
Attraction gamification
Easy to play
Easy to enroll
Curiosity focus
Quiz
about
ME
Think community
Refer a friend
Compete/play
with my kind of
people
Treasure hunt
High
risk/reward
Geo-location
Quest
Augmented reality
Collaborative
Sequels
Crowd-sourced imagery
Share the fun
Subtle or
bold
Crowd-created stories
Accept all
Curate
#
Wearables
Think beyond
smart watch
like devices
Virtual reality
Tourism &
events
For most of us it will look like
Put your
brand on it
The future: combine technology
Augmented
Reality
Geo-location
Wearables
The only limit
Your
imagination
Have Fun!!!!
@GamificationNat
www.gamificationnation.com

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Gamification in marketing

Editor's Notes

  1. What is gamification? Predictions Growth of 48% by 2019 Industry between $10-20 Billion globally Biggest potential from APAC Still growing in America and EMEA Enterprise platforms may buy smaller gamification platforms Expansion of industries and applications
  2. Marketing teams have been using gamification for some time The problem they build all the interaction but then the fans have nowhere to go – think beyond 1 campaign – think community
  3. Secret 2: Marketing has been using data and demographic profiling for years The problem are you using it? Are you sharing it to the rest of the organisation?
  4. Keys to success with gamification
  5. To determine what game they might like to play To establish potential other brands to work with
  6. Games of chance – Zizi scratch card – genius because encouraged to do it while waiting Quiz – What is your colour? – Fiat – Fiat you wear Treasure hunt – Mercedes treasure hunt - geolocation quest, app and reality Stories – Pepsi viral videos with basketball players dressed up
  7. Quizzes work on Facebook – use it as the start to build a very targeted group you can keep marketing to
  8. Community of gamers – your group – your audience – makes life easier Invite further engagement – compete with people of my kind
  9. Mercedes Benz high risk high reward – winner won a car
  10. Pleasure hunt campaign makes brands work together towards a similar demographic Started as a simple online digital pleasure hunt with other brands aiming at the same target audience Pleasure hunt 3 with augmented reality – pacman style application in amsterdam – top earners won beauty products – all players getting to the destination received a magnum infinity
  11. Augmented reality with images of your avatar, logo etc in different places around the world created by fans for a small reward or a moment of fame
  12. Stories are waiting by Eurostar - # - own it Keep an eye on latest in the games industry – Mario came out with creator kit after Minecraft became super popular
  13. Think clothes, think more than watch like devices
  14. Will be big in tourism and events space Nausea is still a problem For most people it will look more like a branded Google cardboard
  15. Branded goggles – feel free to test some
  16. Integration with wearables, apps, smartphones, geolocation, iBeacons, etc puts this in the front running of what is possible