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CHPTER THREE
DESIGN OF THE OPERATION SYSTEM
PRODUCT AND SERVICE
DESIGN
 product design is the process of deciding on
the unique characteristics and features of the
company’s product.
PRODUCT AND SERVICE DESIGN
 What does Product and service
design do?
 The various activities and
responsibilities of Product and service
design include
 Translate the customer wants and
needs into product and service
requirements
 Refine existing products and services
(marketing)
PRODUCT ANDSERVICE DESIGN
 Develop new products and/or services(
marketing and operation)
 Formulate quality goals ( marketing and
operation)
 Formulate cost targets (accounting ,finance
and operations)
 Construct and test prototype ( marketing ,
operations, engineering)
REASONS FOR PRODUCT AND SERVICE DESIGNOR REDESIGN
 Product and service design has typically had
strategic implications for the success and
prosperity of an organization .
 Organization become involved in Product
and service design or redesign for a variety
of reasons
 The main forces that initiate design or
redesign are marketing opportunities and
threats
REASONS FOR PRODUCT AND SERVICE DESIGNOR REDESIGN
 The factors that give rise to market
opportunities and threats can be one or more
changes
VALUE ANALYSIS
 Refers to an examination of the function of
parts and materials in an effort to reduce cost
and improve performance of a product.
OBJECTIVES OF PRODUCT ANDSERVICE DESIGN
 The main focus of Product and service
design is customers satisfaction.
 Hence ,it is essential for designers to
understand what the customer wants and
design with that in mind.
 Secondary focuses in Product and service
design relate to function, cost, potential
profit, quality, appearance, forecasted value
 Ease of production, ease of assembly and
ease of maintenance or service.
 In general ,design ,operations and marketing
must work closely together ,keeping each
other informed and taking in to account the
wants and needs of the customer.
 In addition , legal, environmental and ethical
considerations can influence the design
function.
OTHER ISSUES IN PRODUCT AND SERVICE
DESIGN
 Aside from legal, environmental and ethical
consideration , designers must also take into
account
 Products or services life cycles
 How much standardization to incorporated
 Product or service reliability
LIFE CYCLES
 Many new product and service go though a
life cycles in terms of demand.
 When an item is introduced, it may be
treated as a curiosity
 Demand is generally low because potential
buyers are not yet familiar with the item
 Many potential buyers recognize that all of
the bugs have probably not been worked out
LIFE CYCLES
 And that the price drop after the introductory
period
 Capacity and processing are design for low
volume
 With the passage of time, design
improvements usually create a more
reliable and less costly output.
 Demand then grows for these reasons,
LIFE CYCLES
 And because of increasing awareness of
the product or service
 High volume will involve different methods
and contribute to low costs.
 At the next stage in the life cycle, product or
service reaches maturity: there are few, if
any, design changes and demand levels off
LIFE CYCLES
 Eventually ,the markets becomes saturated,
which leads to a decline in demand
STANDARDIZATION
 Standardization is
 Extent to which there is absence of variety in
a product, services or process
 Standardized products are made in large
quantities of identical items
 Standardization carries a number of
important benefits as well as certain
disadvantage
STANDARDIZATION
 Standardized products are immediately
available to customers
 Standardized products mean
interchangeable parts, which greatly lower
the cost of production higher
 While increase productivity and making
replacement or repair relatively easy
compared with that of customized
 Design costs are generally lower
STANDARDIZATION
 Another benefit of Standardization is
reduced time and cost to train employees
and reduced time to design jobs.
 Lack of Standardization is at times leads to
serious difficulties and competitive struggles
 High cost of design changes increases
resistance to improvements
 Decreased variety results in less consumer
appeal
DESIGNING FOR MASS
CUSTOMIZATION
 Companies like standardization because it
enables them to produce high volumes of
relatively low-cost products, albeit product
with little variety
 Customers, on the other hand,
 Typically prefer more variety , although they
like the low cost.
DESIGNING FOR MASS
CUSTOMIZATION
 The question for producers is to resolve
these issues without
1) Losing the benefits standardisation and
2) Incurring a host of problems that are often
linked to variety
These include increasing the resource needed
to achieve design variety
DESIGNING FOR MASS
CUSTOMIZATION
 increasing variety in production process,
which would add to the skills necessary to
produce the products
 Causing a decrease in productivity
 The answer , at least for some mass
customization, a strategy of producing
standardized goods or services, but
incorporating some degree of customization
PHASES IN PRODUCT DESIGN AND
DEVELOPMENT
 product design and development generally
proceeds in a series of phases
Idea generation
 Product development begins with Idea
generation
 Ideals can come from a variety sources.
They can be
IDEA GENERATION
 Supply chain based
 Competitor based
 Research based
 a Supply chain can be a rich source of ideas.
 Customers, suppliers, distributors,
employees, and maintenance and repair
personnel can provide valuable insight.
IDEA GENERATION
 One of the strongest motivators for new and
improved products or services is competitors'
product and services
 by studying a competitors' product and
services and how the competitor operates
 Pricing policies, return policies, warranties.
Location strategies etc an organization can
glean many ideals
IDEA GENERATION
 Some companies purchase a competitor’s
product and then carefully dismantle and
inspect it, searching for ways to improve their
own product, this is called reverse
engineering
FEASIBILITY ANALYSIS
 Feasibility analysis: entail
 marketing analysis(demand),
 economic analysis (development cost and
production cost ,profit potential and
 Technical analysis, capacity requirements
and availability and the skills needed
2 PRODUCT SPECIFICATIONS
 This involves detailed descriptions of what is
needed to meet(or exceed) customer wants
 3 process specifications
 Once Product specifications have been set,
attention turns to specifications for the
process that will be needed to produce the
product
CONT---
 Alternatives must be weighted in terms of
cost, Availability of resource, potential profit
and quality
 This involves collaboration between
accounting and operations
 4 prototype development.
 With Product and process specifications
complete,
CONT---
 One( or a few) units are made to see if
there are any problems With the Product
or process specifications
 5 Design review
 Make any necessary changes or abandon
 involves collaboration among marketing,
engineering, design, accounting and
operations
6 MARKET TEST
 A market test is used to determine the extent
of customer acceptance.
 If unsuccessful return to the Design review.
This phase is handled by marketing
 7 product introduction. Promote the product.
 This phase is handled by marketing
 8 follow-up evaluation
PROCESS SELECTION
 Technology
 Technology and Technological innovation
often have a major influence on business
organization
 Technological innovation refers to the
discovery and development of new or
improved product or services or process for
producing or providing them
CONT--
 Processes converts inputs into output
 Process selection refers to deciding on the
way production of goods or services will be
organized
 It has a major implication for capacity
planning, layout of facilities, equipments and
design of work systems
 Process selection occurs as a matter of
course when new products or services are
being planning.
 However ,it also occurs periodically due to
changes in product or equipments , as well
as competitive pressure
 Forecasting , product or service design and
technological consideration all influence
capacity planning and process selection.
 How an organization approaches process
selection is determined by the organization’s
process strategy. Key aspect include
 Capital intensity
Forecasting
Product and
Service Design
Technological
Change
Capacity
Planning
Process
Selection
Facilities and
Equipment
Layout
Work
Design
PROCESS SELECTION AND SYSTEM DESIGN
 Technology
 The application of scientific discoveries to the
development and improvement of product
and services and operations processes
 There are different kinds technology.
Operations management is primary
concerned with three technology
 1product and service technology is the
discoveries and development of new product
and services.
 This is done mainly by researchers and
engineers, who use the scientific approach to
develop new knowledge and translate that
into commercial application
 Process technology
 Information technology
PROCESS SELECTION
 The three questions bear on Process
selection
1) how much variety in products or services
will the system need to handle
2) what degree of the equipment flexibility will
be needed
3 what is the expected volume of out put
 Answers to these questions will serve as a
guide to selecting an appropriate process
PROCESS TYPES
 There are five basic process types
 Job shop
 Batch
 Repetitive
 Continuous and project
JOB SHOP
 Usually operated in small scale
 It is used when low volume
 High variety goods or services will be
needed
 Process is intermittent
 Work includes small jobs, each with
somewhat different processing requirements.
BATCH
 Batch processing is used when moderate
volume of goods or services is desired and
 It can handle a moderate variety in goods or
services
 The equipment need not be as flexible as in
job shop, but processing is still intermittent
 The skill level of work doesn’t need to be as
high as a job shop because there is less
variety
BATCH
 In the jobs being processed
 Examples of batch systems include bakeries,
which make bread, cakes in batches,
 movie theatres, which show movies to
groups(batches) of people and
 Airlines , which carry planeloads(batches) of
from airport to airport
BATCH
 Soft drinks
 Beer, magazines and books
REPETITIVE
 When higher volumes of more standardized
goods or services are needed, Repetitive
processing is used.
 The standardized output means only slight
flexibility of equipment is needed
 Skill of workers is generally low
 Examples of this types of system include
 Production line and assembly lines
CONTINUOUS
 When a higher volumes of non-discrete,
highly standardized output is desired, a
continuous system is used.
 These systems have almost no variety
in output and, hence, no need for
equipment flexibility
 Worker skill ranges
STRATEGIC CAPACITY PLANNING
 Capacity refers to upper limit or ceiling
on the load that an operating unit can
handle.
 The load might be in terms of the
number of physical units produced (e.g.-
, bicycles assembled) or the number of
services performed (e.g., computers
upgraded per hours)
STRATEGIC CAPACITY PLANNING
 The goal of Strategic Capacity Planning
is to achieve a match between the long-
term supply capabilities of an
organization and the predicted level of
long-term demand.
 Organizations become involved in
Capacity Planning for various reasons.
 Among the chief reasons are:
REASONS FOR STRATEGIC CAPACITY
PLANNING
 Changes in demand
 Changes in technology
 Changes in environment and
 Perceived Threats or opportunities
A gap between current and desired
capacity will result in capacity that is out
of balance.
STRATEGIC CAPACITY PLANNING
 Overcapacity cause operating costs
that are too high
 While under capacity causes
strained resources and possible
loss of customers.
 Some basic questions in Capacity
Planning are the following
QUESTIONS IN CAPACITY PLANNING
 What kind of capacity is needed?
 How much is needed?
 When is it needed?
 The question What kind of capacity is
needed depends on the products and
services that management intends to
produce or provide.
QUESTIONS IN CAPACITY PLANNING
 Forecasts are key inputs used to
answer questions How much is
needed and when is it needed
CAPACITY DECISIONS ARE STRATEGIC
 For a number of reasons, Capacity decisions
are among the most fundamental of all the
design decisions that managers must make
 Capacity decisions can be critical for an
organization
1) Capacity decisions have real impact on the
ability of the organization to meet future
demand for products or services
CAPACITY DECISIONS ARE STRATEGIC
2) Capacity decisions affects operating costs
3) Capacity is usually a major determinant of
initial cost
4) Capacity decisions often involve long-term
commitment of resources and the fact that,
once they are implemented, those decisions
may be difficult or impossible to modify
without incurring major costs
CAPACITY DECISIONS ARE STRATEGIC
5)Capacity decisions can affect
competitiveness
6)Capacity affects the ease of management
DEFINING AND MEASURING
CAPACITY
 No single measure of capacity will be
appropriate in every situation .rather ,the
measure of capacity must be tailored to the
situation.
 Commonly used measure of capacity are:
 Design capacity
 The maximum output rate or service capacity
an operation, process, or facility is designed
for
MEASURING CAPACITY
 Effective capacity
 Design capacity minus allowances such as
personal time, maintenance and scrap
 Design capacity is the maximum output rate
achieved under ideal conditions
 Effective capacity is usually less than design
capacity owing to realities of changing
product mix, the need for periodic
maintenance of
MEASURING CAPACITY
 Equipment ,lunch breaks, coffee breaks,
problems in scheduling and balancing
operations and similar circumstances.
 Actual output cannot exceed effective
capacity and is often less than because of
machine breakdowns, absenteeism,
shortages of materials and quality problems ,
as well as factors that are outside the control
of the operations managers
MEASURING CAPACITY
 These different measures of capacity are
useful in defining two measures of system
effectiveness:
 Efficiency and utilization
 Efficiency=actual output
 effective capacity
 Utilization=actual output
design capacity
MEASURING CAPACITY
 Both measures are expressed as
percentages
 Given the following information, compute the
Efficiency and the utilization of the vehicle
repair department
 Design capacity= 50 trucks per day
 Effective capacity= 40 trucks day
 Actual output =36 trucks per day

DETERMINANT OF EFFECTIVE
CAPACITY
 Facilities
 The design Facilities, including size and
provision for expansion, is key.
 Location factors, such tra.c,distance to
mkt,labour s. energey sources and room for
expansion
 Layout, env’ta factors
 Product and service factors
 Product or service design can have tremendous
influence on capacity.
DETERMINANT OF EFFECTIVE
CAPACITY
 Process factors
 The quantity capacity of a process is an
obvious determinant of capacity
 Eg. If the quality of output does not meet
standards , the rate of output will be slowed
by the need for inspection and rework
activities
 Productivity also affects capacity
 Process improvements that increase quality
and Productivity can result in increased
capacity
 Human factor
 Policy factor
 Management policy can affect capacity by
allowing or not allowing capacity options
such as over time, second or third shifts
STEPS IN THE CAPACITY PLANNING PROCESS
1. Estimate future capacity requirements
2. Evaluate existing capacity and facilities and
identify gaps
3. Identify alternatives for meeting
requirements
4. Conduct financial analyses of each
alternatives
5. Assess key qualitative issues for each
alternatives
6.Select the alternative to pursue that will be
best in the long term
7.Impement the selected alternative
8. Monitoring results
FORECASTING CAPACITY REQUIREMENTS
 Capacity planning decisions involve long –
term and short-term considerations
 involve long –term considerations relate to
overall level of capacity, such as facility size
 involve short-term considerations relate to
probable variations in capacity requirements
created by such things as seasonal, random
and irregular fluctuations in demand
FORECASTING CAPACITY REQUIREMENTS
 long –term capacity needs require
forecasting demand over a time horizon and
then converting those forecasts into capacity
requirements
 Some basic demand patterns that might to
identified by a forecast.
 In addition to basic patterns there are more
complex patterns, such as combinations of
cycles and trend
FORECASTING CAPACITY REQUIREMENTS
 When trends are identified, the fundamental
issues are
1. How long the trend might persist, because
few things last forever and
2. The slope of the trend
If cycles are identified, interest focus on
1) The approximate length of the cycles
2) The amplitude of the cycles(i.e deviation from
the average)
CALCULATING PROCESSING REQUIREMENTS
 A necessary piece of information is the
capacity requirements of products that will be
processed.
 To get this information, one must have
reasonable accurate demand forecasts for
each product and
 know the standard processing time per unit
for each product, the number of workdays
per year
CALCULATING PROCESSING REQUIREMENTS
 And the number of shifts that will be used .
 A department works one 8-hours shifts, 250
days a year, and has these figures for usage
of a machine that is currently being
considered.
CALCULATING PROCESSING REQUIREMENTS
product Annual
demand
Standard
processi
ng time
per
unit(hr)
Processi
ng time
needed(
Hr)
1 400 5 2,000
2 300 8 2,400
3 700 2 1,400
5,800
CALCULATING PROCESSING REQUIREMENTS
 Working one 8-hours shifts 250 days a year
provides an annual capacity of 8 *250=2,000
hours per year.
 We can see that three of these machines
would be needed to handle the required
volume:
 5800 hours = 2.9 machines
2000 hours/machine
THE CHALLENGES OF PLANNING SERVICE
CAPACITY
 It is important to note that capacity planning
for services can present special challenges
due to its nature of services
 Three very important factors in planning
services capacity are
1) The need to be near customers
2) The inability to store services
3) The degree of volatility of demand
MAKE OR BUY
 Once capacity have been determined, the
organization must be decided whether to
produce a good or provided a service itself,
or to outsource(buy) from another
organization.
 Many organizations buy parts or contract out
services, for a variety of reasons.
 Among those factors are
 1 available capacity
MAKE OR BUY
 2) Expertise. If a firm lacks the Expertise to
do a job satisfactorily, buying might be a
reasonable alternative
 3)quality considerations
 4) the nature of demand
 5) cost
 6) risk. Outsourcing may involve certain
risks. One is loss of control over operations.
MAKE OR BUY
 Another is the need to disclose proprietary
information
DEVELOPING CAPACITY ALTERNATIVES
 Aside from the general considerations about
the development of alternatives (i.e .,conduct
a reasonable search for possible
alternatives, take care not over-look
nonquantitative factors),there are other
things that can be done to enhance capacity
management.
DEVELOPING CAPACITY ALTERNATIVES
1. Design flexibility in to the system
The long-term nature of many capacity
decisions and the risk inherent in long-term
forecasts suggest potential benefits from
reigning flexible systems.
2. Take stage of life cycle into account.
Capacity requirements are often closely linked
to the stage of life cycle that a service or
product is in
DEVELOPING CAPACITY
ALTERNATIVES
 At the introduction phase, it can be difficult to
determine both the size of the market and
the organization’s eventual share of that
market.
 Therefore, organizations should be careful in
making large and /or inflexible capacity
investments
 In the growth phase the overall market may
experience rapid growth.
DEVELOPING CAPACITY ALTERNATIVES
 In the maturity phase the size of market levels
off, and organizations tend to have stable
market shares
 Organizations may still be able to increase
profitability reducing costs and making full use
capacity
 However, some Organizations may still try to
increase profitability by increasing capacity if the
believe this stage will be fairly long, or the cost
to increase capacity is relatively small.
DEVELOPING CAPACITY ALTERNATIVES
 In the decline phase Organization is faced
with underutilization of capacity due to
declining demand
 Organizations may eliminate the excess
capacity by selling it or by introducing new
products or services.
 An option that is sometimes used in
manufacturing is
DEVELOPING CAPACITY ALTERNATIVES
 To transfer capacity to a location that has
lower labour costs, which allows the
Organization to continue to make a profit on
the product for a while longer.
 3 take a ‘’big-picture’’(i.e. systems) approach
to capacity changes.
 When Developing capacity alternatives , it is
important to consider how parts of the
system interrelate.
DEVELOPING CAPACITY ALTERNATIVES
 For example ,when making a decision to
increase the number of rooms in a motel,
one should also take into account probable
increased in demand for parking,
entertainment, and food, housekeeping. This
is a ‘’big-picture’’ approach
 The risk in not taking a big-picture approach
is that the system will be unbalanced.
DEVELOPING CAPACITY ALTERNATIVES
 Evidence of unbalanced system is the existence
of a bottleneck operation.
 A bottleneck operation is an operation in a
sequence of operations whose capacity lower
than the capacities in other operations in the
sequence
 As a consequence, the capacity of the
bottleneck operation limits the system capacity.
 The capacity of the system is reduced to the
capacity of the bottleneck operation .
DEVELOPING CAPACITY ALTERNATIVES
 4. prepare to deal with capacity ‘’ chunks’’
 Capacity increases are often acquired in
fairly large chunks rather than smooth
increments, making it difficult to achieve a
match between desired capacity and feasible
capacity
 For instance, the desired capacity of a
certain operation maybe 55 units per hour,
but
DEVELOPING CAPACITY ALTERNATIVES
 Suppose that machines used for his
operation are able to produce 40 units
per hour each
 One machine by itself would cause
capacity to be 15 units per hour short of
what is needed
 But two machines would result in an
excess of capacity of 25 units per hour
DEVELOPING CAPACITY
ALTERNATIVES
 5 attempt to smooth out capacity requirements.
 Unevenness in capacity requirements also
create certain problems
6 Identify the optimal the operating level
Production units typically have an ideal or optimal
level operation in terms of unit cost of output.
At the ideal ,cost per unit is the lowest for that
production unit
EVALUATING ALTERNATIVES
 Cost –volume analysis. manager has the
option of purchasing one, two, or three
machines. fixed cost and potential volumes
are as follows
 Num of total annual
corresponding
 Machines fixed costs range of
o/t
 1 $9600 0 to 300
 2 15,000 301to 600
EVALUATING ALTERNATIVES
 Variable cost is $10 per unit and revenue is
$40 per unit
 A)Determine the break even point for each
range
 B)if the projected annual demand is between
580 and 660 units, how many machines
should the manager purchase
FACILITY LOCATION & LAYOUT
 Layout refers to the configuration of
departments, work centers ,and equipment ,
with particular emphasis on movement of
work(customers or materials) though the
system.
 As in other areas of system design, layout
decisions are important for three basic
reasons
FACILITIES LAYOUT
1) They require substantial investments of
money and effort
2) They involve long term commitments, which
makes mistakes difficult to overcomes
3) They have a significant impact on the cost
and efficiency of the operations
FACILITIES LAYOUT
 The need for layout planning arises both in
the process of designing new facilities and in
redesigning existing facilities
 The most common reasons for redesign of
layouts include inefficient operations (e.g
high cost, bottlenecks),accidents or safety
hazards,
 Changes in the design of products or
services
FACILITIES LAYOUT
 Introduction of products or services
 Changes in the volume of output or mix
 Changes in methods or equipments
 Changes in environmental or other legal
requirements and
 Morale problems ( e.g lack of face to face
contact)
FACILITIES LAYOUT
 Poor layout design can adversely affect
system performance.
 The basic objective of layout design is to
facilitate a smooth flow of work, material ,and
information through the system .
 Supporting objectives generally involve the
following
FACILITIES LAYOUT
 To facilitate attainment of products or services
quality
 To use workers and space efficiently
 To avoid bottlenecks
 To minimize material handing cost
 To eliminate unnecessary movement of workers
or materials
 To minimize production time or customer service
time
 To design for safety
FACILITIES LAYOUT
 The Three basic types of layout are
 Product
 Process and
 Fixed-position
 Product layouts are most conducive to repetitive
processing
 Process are used for intermittent Processing
and Fixed-position are used when projects
require layout.
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 is one in which equipment or work
processes are arranged according to the
progressive steps by which the product is
made.
 Product layouts are used to achieve a
smooth and rapid flow of large volumes of
goods or customers through a system.
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 This is made possible by highly standardized
goods or services that allow highly
standardized , repetitive processing.
 The work is divided into a series of
standardized tasks, Permitting specialization
of equipment and division of labour.
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 In manufacturing environments, the lines are
referred to as production lines or assembly
lines
 production lines : standardized layout
arranged according to a fixed sequence of
production tasks.+
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 Product layouts achieve a high degree of
labour and equipment utilization , which
tends to offset their high equipment costs .
 Because items move quickly from operation
to operation, the amount of work-in-process
is often minimal
 Consequently ,operations are so closely tied
to each other that the entire system is highly
vulnerable to being shut-down because of
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 Mechanical failure or high absenteeism
 Eg. Automobile assembly
 fast-food restaurants
 The main advantage of Product layouts are
1. a high rate of output
2. Low unit cost due to high volume.the high
cost of specialized equipment is spread
over many units
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 Labour specialization, which reduces training
costs and time ,and results in a wide span of
supervision
 Lower material –handling cost per unit
 High utilization of labour and equipment
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 The primary disadvantages of product
layouts include the following
 Poor skilled workers may exhibit interset in
maintaining equipment or in the quality
output
 The system is fairly inflexible in response to
changes in the volume of the output or
changes in product or process design
REPETITIVE PROCESSING: PRODUCT LAYOUTS
 The system is highly susceptible to shutdown
caused by equipment breakdowns or
excessive absenteeism because work
stations are highly interdependent
NON- REPETITIVE PROCESSING
:PROCESS LAYOUTS
 process layouts are designed to process
items or provide services that involve a
variety of processing requirements.
 The variety of jobs that are processed
requires frequent adjustments to equipment
 This causes a discontinuous workflow, which
is referred to as intermittent processing
NON- REPETITIVE PROCESSING
:PROCESS LAYOUTS
 The layouts feature departments or
other functional groupings in which
similar kinds of activities are performed
 A manufacturing example of a process
layout is the machine shop, which has
separate departments for milling
,grinding ,drilling , and so on.
NON- REPETITIVE PROCESSING :PROCESS
LAYOUTS
 process layouts are quite common in
service environment
 Because equipment in a process layout
is arranged by type rather than by
processing sequence , the system is
much less vulnerable to shut down
caused by Mechanical failure or
absenteeism
ADVANTAGES AND DISADVANTAGES
 The Advantages of process layouts include
the following
 The system can handle a variety of
processing requirements
 The system are not particularly vulnerable to
equipment failures
 General-purpose equipment is often less
costly than the specialized equipment used
in product layout and is easier and less
costly to maintain
DISADVANTAGES
 In process inventory can be high if batch
processing is used in manufacturing
systems
 Equipment utilization rates low
 Material handling is slow
FIXED –POSITION LAYOUTS
 In Fixed –position layouts, the item being
worked remains stationary , and workers,
materials, and equipments are moved as
needed.
DESIGNING PRODUCT LAYOUTS: LINE
BALANCING
 The goal of a product layout is to arrange
workers or machines in the sequence that
operations need to be performed.
 The sequence is referred to as a production
line or as assembly line
 These lines range from fairly short , with just
a few operations, to long lines that have a
large number of operations
LINE BALANCING
 Line balancing
 The process of assigning tasks to
workstations in such a way that the
workstations have approximately equal time
requirements
 The goal of Line balancing is to obtain task
groupings that represent approximately
equal time requirements. This minimizes the
idle time along the line and result in high
utilization
LINE BALANCING
 Of labour and equipment.
 Idle times occurs if task times are not equal
among workstations; some stations are
capable of producing at higher rates than
others.
 How does a manager decide how many
stations to use?
 The primary determinant is what the line’s
cycle time will be?
LINE BALANCING
 The cycle time is the maximum time allowed
at each work station to perform assigned
tasks before the work moves on.
 The cycle time also establishes the output
rate of a line
 For instance, if The cycle time is two
minutes , units will come off the end of the
line at the rate of one every two minutes
LINE BALANCING
 Suppose that the work required to fabricate a
certain product can be divided up into five
elemental tasks, with the task times and
precedence relationships as following
diagram
 The task times govern the range of possible
cycle times.
0.1 m
0.7m 1m 0.5m 0.2m
LINE BALANCING
 The minimum cycle time is equal to the
longest task time ( 1 minute) and
 The maximum cycle time is equal to the sum
of task times ( 0.1+0.7+1+0.5+0.2=2.5
minutes)
 Output rat= operating time per day
cycle time

LINE BALANCING
 Assume that the line will operate for eight
hours per day( 480 minutes) .with a cycle
time of 1 minute, output would be
 480 minutes per day =480 units per day
1 minute per unit
With a cycle time of 2.5 minutes, output would
be
 480 minutes per day =192 units per day
2.5 minutes per unit
LINE BALANCING
 Assuming that no parallel activities are to be
employed ( e.g.. two lines ), the output
selected for the line must fall in the range of
192 units per day to 480 units per day
 As a general rule , the cycle time determined
by desired output, that is, a desired output is
selected ,and the cycle time is computed.
LINE BALANCING
 If the cycle time does not fall b/n maximum and
minimum bounds, the desired output rate must
be revised.
 cycle time= operating time per day
 desired output rate
 E.g. , suppose that the desired output rate is
480 units
 480 minutes per day= 1 minute per unit
 480 units per day
LINE BALANCING
 The number of workstations that will be
needed is a function of both the desired
output rate and our ability to combine
elemental tasks into workstations
 We can determine the theoretical minimum
number of workstations necessary to provide
a specified rate of output as follows:
LINE BALANCING
 N min = t
cycle time
where
N min= the theoretical minimum number of
stations
t =sum of task times
LINE BALANCING
 Suppose the desired rate of output is the
maximum of 480 units per day.( This will
require a cycle time of 1 minute.)
 The minimum number of stations required to
achieve this goal is
 N min= 2.5 minutes per day unit = 2.5
stations
 1 minute per unit per station

LINE BALANCING
 Because 2.5 stations is not feasible, it is
necessary to round up to three stations
 A very useful tool in line balancing is a
precedence diagram
 A simple precedence diagram
 0.1 min 1min


 0.7min 0.5min 0.2 min
a
b
c d
e
LINE BALANCING
 The general procedure in line balancing is
described as follows
 1 determine the cycle time and the minimum
number of workstations
 2 make assignments to workstations in
order , beginning with station 1 .tasks are
assigned to workstations moving from left to
right through the precedence diagram
LINE BALANCING
 3 )before each assignment, use the following
criteria to determine which tasks are eligible
to be assigned to a workstation:
 A) all preceding tasks in the sequence have
been assigned
 B) the task time does not exceed the time
remaining at the workstation.
 If no tasks are eligible ,move on to the next
workstation
LINE BALANCING
 4) after each task assignment, determine
the time remaining at current workstation by
subtracting the sum of times tasks assigned
to it from the cycle time
 5) break ties that occur using one of these
rules
 A) assign the task with longest task time
 B) assign tasks with the greatest number of
followers
LINE BALANCING
 6) continue until all tasks have been
assigned to workstations
 7) compute the appropriate measures( e.g.
percent idle time, efficiency ) for the set of
assignments.
LINE BALANCING
 Two widely used measures of effectiveness
are
 1) percentage of idle time of the line.
 This is sometimes referred to as the balance
delay
percentage of idle time=idle time per cycle x
100
N actual x cycle time
where
N actual= actual number of station
LINE BALANCING
 percentage of idle time = 0.5 x 100
=16.7%
 3x1
 2) the efficiency of the line .this is
computed as follows
 Efficiency=100% - percent idle time
 Efficiency=100% -16.7%=83.3%
LINE BALANCING
 Using the following information contained in
the table shown, do each of the following
1. Draw a precedence diagram .
2. Assuming an eight-hour workday, compute
the cycle time needed to obtain an output
of 400 units per day.
3. Determine the minimum number of
workstations required
LINE BALANCING
4 assign tasks to workstations using this rule
: assign tasks according to greatest
number of following tasks. In case of a
tie,use the tiebreaker of assigning the task
with the longest processing time first.
LINE BALANCING
task Immediate follower Task time (in minutes)
A B 0.2
B E 0.2
C D 0.8
D F 0.6
E F 0.3
F G 1
g H 0.4
h End 0.3
LINE BALANCING
 Compute the resulting percent idle time and
efficiency the of system.

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PRODUCT AND SERVICE DESIGN

  • 1. CHPTER THREE DESIGN OF THE OPERATION SYSTEM PRODUCT AND SERVICE DESIGN
  • 2.  product design is the process of deciding on the unique characteristics and features of the company’s product.
  • 3. PRODUCT AND SERVICE DESIGN  What does Product and service design do?  The various activities and responsibilities of Product and service design include  Translate the customer wants and needs into product and service requirements  Refine existing products and services (marketing)
  • 4. PRODUCT ANDSERVICE DESIGN  Develop new products and/or services( marketing and operation)  Formulate quality goals ( marketing and operation)  Formulate cost targets (accounting ,finance and operations)  Construct and test prototype ( marketing , operations, engineering)
  • 5. REASONS FOR PRODUCT AND SERVICE DESIGNOR REDESIGN  Product and service design has typically had strategic implications for the success and prosperity of an organization .  Organization become involved in Product and service design or redesign for a variety of reasons  The main forces that initiate design or redesign are marketing opportunities and threats
  • 6. REASONS FOR PRODUCT AND SERVICE DESIGNOR REDESIGN  The factors that give rise to market opportunities and threats can be one or more changes
  • 7. VALUE ANALYSIS  Refers to an examination of the function of parts and materials in an effort to reduce cost and improve performance of a product.
  • 8. OBJECTIVES OF PRODUCT ANDSERVICE DESIGN  The main focus of Product and service design is customers satisfaction.  Hence ,it is essential for designers to understand what the customer wants and design with that in mind.  Secondary focuses in Product and service design relate to function, cost, potential profit, quality, appearance, forecasted value
  • 9.  Ease of production, ease of assembly and ease of maintenance or service.  In general ,design ,operations and marketing must work closely together ,keeping each other informed and taking in to account the wants and needs of the customer.
  • 10.  In addition , legal, environmental and ethical considerations can influence the design function.
  • 11. OTHER ISSUES IN PRODUCT AND SERVICE DESIGN  Aside from legal, environmental and ethical consideration , designers must also take into account  Products or services life cycles  How much standardization to incorporated  Product or service reliability
  • 12. LIFE CYCLES  Many new product and service go though a life cycles in terms of demand.  When an item is introduced, it may be treated as a curiosity  Demand is generally low because potential buyers are not yet familiar with the item  Many potential buyers recognize that all of the bugs have probably not been worked out
  • 13. LIFE CYCLES  And that the price drop after the introductory period  Capacity and processing are design for low volume  With the passage of time, design improvements usually create a more reliable and less costly output.  Demand then grows for these reasons,
  • 14. LIFE CYCLES  And because of increasing awareness of the product or service  High volume will involve different methods and contribute to low costs.  At the next stage in the life cycle, product or service reaches maturity: there are few, if any, design changes and demand levels off
  • 15. LIFE CYCLES  Eventually ,the markets becomes saturated, which leads to a decline in demand
  • 16. STANDARDIZATION  Standardization is  Extent to which there is absence of variety in a product, services or process  Standardized products are made in large quantities of identical items  Standardization carries a number of important benefits as well as certain disadvantage
  • 17. STANDARDIZATION  Standardized products are immediately available to customers  Standardized products mean interchangeable parts, which greatly lower the cost of production higher  While increase productivity and making replacement or repair relatively easy compared with that of customized  Design costs are generally lower
  • 18. STANDARDIZATION  Another benefit of Standardization is reduced time and cost to train employees and reduced time to design jobs.  Lack of Standardization is at times leads to serious difficulties and competitive struggles  High cost of design changes increases resistance to improvements  Decreased variety results in less consumer appeal
  • 19. DESIGNING FOR MASS CUSTOMIZATION  Companies like standardization because it enables them to produce high volumes of relatively low-cost products, albeit product with little variety  Customers, on the other hand,  Typically prefer more variety , although they like the low cost.
  • 20. DESIGNING FOR MASS CUSTOMIZATION  The question for producers is to resolve these issues without 1) Losing the benefits standardisation and 2) Incurring a host of problems that are often linked to variety These include increasing the resource needed to achieve design variety
  • 21. DESIGNING FOR MASS CUSTOMIZATION  increasing variety in production process, which would add to the skills necessary to produce the products  Causing a decrease in productivity  The answer , at least for some mass customization, a strategy of producing standardized goods or services, but incorporating some degree of customization
  • 22. PHASES IN PRODUCT DESIGN AND DEVELOPMENT  product design and development generally proceeds in a series of phases Idea generation  Product development begins with Idea generation  Ideals can come from a variety sources. They can be
  • 23. IDEA GENERATION  Supply chain based  Competitor based  Research based  a Supply chain can be a rich source of ideas.  Customers, suppliers, distributors, employees, and maintenance and repair personnel can provide valuable insight.
  • 24. IDEA GENERATION  One of the strongest motivators for new and improved products or services is competitors' product and services  by studying a competitors' product and services and how the competitor operates  Pricing policies, return policies, warranties. Location strategies etc an organization can glean many ideals
  • 25. IDEA GENERATION  Some companies purchase a competitor’s product and then carefully dismantle and inspect it, searching for ways to improve their own product, this is called reverse engineering
  • 26. FEASIBILITY ANALYSIS  Feasibility analysis: entail  marketing analysis(demand),  economic analysis (development cost and production cost ,profit potential and  Technical analysis, capacity requirements and availability and the skills needed
  • 27. 2 PRODUCT SPECIFICATIONS  This involves detailed descriptions of what is needed to meet(or exceed) customer wants  3 process specifications  Once Product specifications have been set, attention turns to specifications for the process that will be needed to produce the product
  • 28. CONT---  Alternatives must be weighted in terms of cost, Availability of resource, potential profit and quality  This involves collaboration between accounting and operations  4 prototype development.  With Product and process specifications complete,
  • 29. CONT---  One( or a few) units are made to see if there are any problems With the Product or process specifications  5 Design review  Make any necessary changes or abandon  involves collaboration among marketing, engineering, design, accounting and operations
  • 30. 6 MARKET TEST  A market test is used to determine the extent of customer acceptance.  If unsuccessful return to the Design review. This phase is handled by marketing  7 product introduction. Promote the product.  This phase is handled by marketing  8 follow-up evaluation
  • 31. PROCESS SELECTION  Technology  Technology and Technological innovation often have a major influence on business organization  Technological innovation refers to the discovery and development of new or improved product or services or process for producing or providing them
  • 32. CONT--  Processes converts inputs into output  Process selection refers to deciding on the way production of goods or services will be organized  It has a major implication for capacity planning, layout of facilities, equipments and design of work systems
  • 33.  Process selection occurs as a matter of course when new products or services are being planning.  However ,it also occurs periodically due to changes in product or equipments , as well as competitive pressure
  • 34.  Forecasting , product or service design and technological consideration all influence capacity planning and process selection.  How an organization approaches process selection is determined by the organization’s process strategy. Key aspect include  Capital intensity
  • 35. Forecasting Product and Service Design Technological Change Capacity Planning Process Selection Facilities and Equipment Layout Work Design PROCESS SELECTION AND SYSTEM DESIGN
  • 36.  Technology  The application of scientific discoveries to the development and improvement of product and services and operations processes  There are different kinds technology. Operations management is primary concerned with three technology
  • 37.  1product and service technology is the discoveries and development of new product and services.  This is done mainly by researchers and engineers, who use the scientific approach to develop new knowledge and translate that into commercial application
  • 38.  Process technology  Information technology
  • 39. PROCESS SELECTION  The three questions bear on Process selection 1) how much variety in products or services will the system need to handle 2) what degree of the equipment flexibility will be needed 3 what is the expected volume of out put  Answers to these questions will serve as a guide to selecting an appropriate process
  • 40. PROCESS TYPES  There are five basic process types  Job shop  Batch  Repetitive  Continuous and project
  • 41. JOB SHOP  Usually operated in small scale  It is used when low volume  High variety goods or services will be needed  Process is intermittent  Work includes small jobs, each with somewhat different processing requirements.
  • 42. BATCH  Batch processing is used when moderate volume of goods or services is desired and  It can handle a moderate variety in goods or services  The equipment need not be as flexible as in job shop, but processing is still intermittent  The skill level of work doesn’t need to be as high as a job shop because there is less variety
  • 43. BATCH  In the jobs being processed  Examples of batch systems include bakeries, which make bread, cakes in batches,  movie theatres, which show movies to groups(batches) of people and  Airlines , which carry planeloads(batches) of from airport to airport
  • 44. BATCH  Soft drinks  Beer, magazines and books
  • 45. REPETITIVE  When higher volumes of more standardized goods or services are needed, Repetitive processing is used.  The standardized output means only slight flexibility of equipment is needed  Skill of workers is generally low  Examples of this types of system include  Production line and assembly lines
  • 46. CONTINUOUS  When a higher volumes of non-discrete, highly standardized output is desired, a continuous system is used.  These systems have almost no variety in output and, hence, no need for equipment flexibility  Worker skill ranges
  • 47. STRATEGIC CAPACITY PLANNING  Capacity refers to upper limit or ceiling on the load that an operating unit can handle.  The load might be in terms of the number of physical units produced (e.g.- , bicycles assembled) or the number of services performed (e.g., computers upgraded per hours)
  • 48. STRATEGIC CAPACITY PLANNING  The goal of Strategic Capacity Planning is to achieve a match between the long- term supply capabilities of an organization and the predicted level of long-term demand.  Organizations become involved in Capacity Planning for various reasons.  Among the chief reasons are:
  • 49. REASONS FOR STRATEGIC CAPACITY PLANNING  Changes in demand  Changes in technology  Changes in environment and  Perceived Threats or opportunities A gap between current and desired capacity will result in capacity that is out of balance.
  • 50. STRATEGIC CAPACITY PLANNING  Overcapacity cause operating costs that are too high  While under capacity causes strained resources and possible loss of customers.  Some basic questions in Capacity Planning are the following
  • 51. QUESTIONS IN CAPACITY PLANNING  What kind of capacity is needed?  How much is needed?  When is it needed?  The question What kind of capacity is needed depends on the products and services that management intends to produce or provide.
  • 52. QUESTIONS IN CAPACITY PLANNING  Forecasts are key inputs used to answer questions How much is needed and when is it needed
  • 53. CAPACITY DECISIONS ARE STRATEGIC  For a number of reasons, Capacity decisions are among the most fundamental of all the design decisions that managers must make  Capacity decisions can be critical for an organization 1) Capacity decisions have real impact on the ability of the organization to meet future demand for products or services
  • 54. CAPACITY DECISIONS ARE STRATEGIC 2) Capacity decisions affects operating costs 3) Capacity is usually a major determinant of initial cost 4) Capacity decisions often involve long-term commitment of resources and the fact that, once they are implemented, those decisions may be difficult or impossible to modify without incurring major costs
  • 55. CAPACITY DECISIONS ARE STRATEGIC 5)Capacity decisions can affect competitiveness 6)Capacity affects the ease of management
  • 56. DEFINING AND MEASURING CAPACITY  No single measure of capacity will be appropriate in every situation .rather ,the measure of capacity must be tailored to the situation.  Commonly used measure of capacity are:  Design capacity  The maximum output rate or service capacity an operation, process, or facility is designed for
  • 57. MEASURING CAPACITY  Effective capacity  Design capacity minus allowances such as personal time, maintenance and scrap  Design capacity is the maximum output rate achieved under ideal conditions  Effective capacity is usually less than design capacity owing to realities of changing product mix, the need for periodic maintenance of
  • 58. MEASURING CAPACITY  Equipment ,lunch breaks, coffee breaks, problems in scheduling and balancing operations and similar circumstances.  Actual output cannot exceed effective capacity and is often less than because of machine breakdowns, absenteeism, shortages of materials and quality problems , as well as factors that are outside the control of the operations managers
  • 59. MEASURING CAPACITY  These different measures of capacity are useful in defining two measures of system effectiveness:  Efficiency and utilization  Efficiency=actual output  effective capacity  Utilization=actual output design capacity
  • 60. MEASURING CAPACITY  Both measures are expressed as percentages  Given the following information, compute the Efficiency and the utilization of the vehicle repair department  Design capacity= 50 trucks per day  Effective capacity= 40 trucks day  Actual output =36 trucks per day 
  • 61. DETERMINANT OF EFFECTIVE CAPACITY  Facilities  The design Facilities, including size and provision for expansion, is key.  Location factors, such tra.c,distance to mkt,labour s. energey sources and room for expansion  Layout, env’ta factors  Product and service factors  Product or service design can have tremendous influence on capacity.
  • 62. DETERMINANT OF EFFECTIVE CAPACITY  Process factors  The quantity capacity of a process is an obvious determinant of capacity  Eg. If the quality of output does not meet standards , the rate of output will be slowed by the need for inspection and rework activities  Productivity also affects capacity
  • 63.  Process improvements that increase quality and Productivity can result in increased capacity  Human factor  Policy factor  Management policy can affect capacity by allowing or not allowing capacity options such as over time, second or third shifts
  • 64. STEPS IN THE CAPACITY PLANNING PROCESS 1. Estimate future capacity requirements 2. Evaluate existing capacity and facilities and identify gaps 3. Identify alternatives for meeting requirements 4. Conduct financial analyses of each alternatives 5. Assess key qualitative issues for each alternatives
  • 65. 6.Select the alternative to pursue that will be best in the long term 7.Impement the selected alternative 8. Monitoring results
  • 66. FORECASTING CAPACITY REQUIREMENTS  Capacity planning decisions involve long – term and short-term considerations  involve long –term considerations relate to overall level of capacity, such as facility size  involve short-term considerations relate to probable variations in capacity requirements created by such things as seasonal, random and irregular fluctuations in demand
  • 67. FORECASTING CAPACITY REQUIREMENTS  long –term capacity needs require forecasting demand over a time horizon and then converting those forecasts into capacity requirements  Some basic demand patterns that might to identified by a forecast.  In addition to basic patterns there are more complex patterns, such as combinations of cycles and trend
  • 68. FORECASTING CAPACITY REQUIREMENTS  When trends are identified, the fundamental issues are 1. How long the trend might persist, because few things last forever and 2. The slope of the trend If cycles are identified, interest focus on 1) The approximate length of the cycles 2) The amplitude of the cycles(i.e deviation from the average)
  • 69. CALCULATING PROCESSING REQUIREMENTS  A necessary piece of information is the capacity requirements of products that will be processed.  To get this information, one must have reasonable accurate demand forecasts for each product and  know the standard processing time per unit for each product, the number of workdays per year
  • 70. CALCULATING PROCESSING REQUIREMENTS  And the number of shifts that will be used .  A department works one 8-hours shifts, 250 days a year, and has these figures for usage of a machine that is currently being considered.
  • 71. CALCULATING PROCESSING REQUIREMENTS product Annual demand Standard processi ng time per unit(hr) Processi ng time needed( Hr) 1 400 5 2,000 2 300 8 2,400 3 700 2 1,400 5,800
  • 72. CALCULATING PROCESSING REQUIREMENTS  Working one 8-hours shifts 250 days a year provides an annual capacity of 8 *250=2,000 hours per year.  We can see that three of these machines would be needed to handle the required volume:  5800 hours = 2.9 machines 2000 hours/machine
  • 73. THE CHALLENGES OF PLANNING SERVICE CAPACITY  It is important to note that capacity planning for services can present special challenges due to its nature of services  Three very important factors in planning services capacity are 1) The need to be near customers 2) The inability to store services 3) The degree of volatility of demand
  • 74. MAKE OR BUY  Once capacity have been determined, the organization must be decided whether to produce a good or provided a service itself, or to outsource(buy) from another organization.  Many organizations buy parts or contract out services, for a variety of reasons.  Among those factors are  1 available capacity
  • 75. MAKE OR BUY  2) Expertise. If a firm lacks the Expertise to do a job satisfactorily, buying might be a reasonable alternative  3)quality considerations  4) the nature of demand  5) cost  6) risk. Outsourcing may involve certain risks. One is loss of control over operations.
  • 76. MAKE OR BUY  Another is the need to disclose proprietary information
  • 77. DEVELOPING CAPACITY ALTERNATIVES  Aside from the general considerations about the development of alternatives (i.e .,conduct a reasonable search for possible alternatives, take care not over-look nonquantitative factors),there are other things that can be done to enhance capacity management.
  • 78. DEVELOPING CAPACITY ALTERNATIVES 1. Design flexibility in to the system The long-term nature of many capacity decisions and the risk inherent in long-term forecasts suggest potential benefits from reigning flexible systems. 2. Take stage of life cycle into account. Capacity requirements are often closely linked to the stage of life cycle that a service or product is in
  • 79. DEVELOPING CAPACITY ALTERNATIVES  At the introduction phase, it can be difficult to determine both the size of the market and the organization’s eventual share of that market.  Therefore, organizations should be careful in making large and /or inflexible capacity investments  In the growth phase the overall market may experience rapid growth.
  • 80. DEVELOPING CAPACITY ALTERNATIVES  In the maturity phase the size of market levels off, and organizations tend to have stable market shares  Organizations may still be able to increase profitability reducing costs and making full use capacity  However, some Organizations may still try to increase profitability by increasing capacity if the believe this stage will be fairly long, or the cost to increase capacity is relatively small.
  • 81. DEVELOPING CAPACITY ALTERNATIVES  In the decline phase Organization is faced with underutilization of capacity due to declining demand  Organizations may eliminate the excess capacity by selling it or by introducing new products or services.  An option that is sometimes used in manufacturing is
  • 82. DEVELOPING CAPACITY ALTERNATIVES  To transfer capacity to a location that has lower labour costs, which allows the Organization to continue to make a profit on the product for a while longer.  3 take a ‘’big-picture’’(i.e. systems) approach to capacity changes.  When Developing capacity alternatives , it is important to consider how parts of the system interrelate.
  • 83. DEVELOPING CAPACITY ALTERNATIVES  For example ,when making a decision to increase the number of rooms in a motel, one should also take into account probable increased in demand for parking, entertainment, and food, housekeeping. This is a ‘’big-picture’’ approach  The risk in not taking a big-picture approach is that the system will be unbalanced.
  • 84. DEVELOPING CAPACITY ALTERNATIVES  Evidence of unbalanced system is the existence of a bottleneck operation.  A bottleneck operation is an operation in a sequence of operations whose capacity lower than the capacities in other operations in the sequence  As a consequence, the capacity of the bottleneck operation limits the system capacity.  The capacity of the system is reduced to the capacity of the bottleneck operation .
  • 85. DEVELOPING CAPACITY ALTERNATIVES  4. prepare to deal with capacity ‘’ chunks’’  Capacity increases are often acquired in fairly large chunks rather than smooth increments, making it difficult to achieve a match between desired capacity and feasible capacity  For instance, the desired capacity of a certain operation maybe 55 units per hour, but
  • 86. DEVELOPING CAPACITY ALTERNATIVES  Suppose that machines used for his operation are able to produce 40 units per hour each  One machine by itself would cause capacity to be 15 units per hour short of what is needed  But two machines would result in an excess of capacity of 25 units per hour
  • 87. DEVELOPING CAPACITY ALTERNATIVES  5 attempt to smooth out capacity requirements.  Unevenness in capacity requirements also create certain problems 6 Identify the optimal the operating level Production units typically have an ideal or optimal level operation in terms of unit cost of output. At the ideal ,cost per unit is the lowest for that production unit
  • 88. EVALUATING ALTERNATIVES  Cost –volume analysis. manager has the option of purchasing one, two, or three machines. fixed cost and potential volumes are as follows  Num of total annual corresponding  Machines fixed costs range of o/t  1 $9600 0 to 300  2 15,000 301to 600
  • 89. EVALUATING ALTERNATIVES  Variable cost is $10 per unit and revenue is $40 per unit  A)Determine the break even point for each range  B)if the projected annual demand is between 580 and 660 units, how many machines should the manager purchase
  • 90. FACILITY LOCATION & LAYOUT  Layout refers to the configuration of departments, work centers ,and equipment , with particular emphasis on movement of work(customers or materials) though the system.  As in other areas of system design, layout decisions are important for three basic reasons
  • 91. FACILITIES LAYOUT 1) They require substantial investments of money and effort 2) They involve long term commitments, which makes mistakes difficult to overcomes 3) They have a significant impact on the cost and efficiency of the operations
  • 92. FACILITIES LAYOUT  The need for layout planning arises both in the process of designing new facilities and in redesigning existing facilities  The most common reasons for redesign of layouts include inefficient operations (e.g high cost, bottlenecks),accidents or safety hazards,  Changes in the design of products or services
  • 93. FACILITIES LAYOUT  Introduction of products or services  Changes in the volume of output or mix  Changes in methods or equipments  Changes in environmental or other legal requirements and  Morale problems ( e.g lack of face to face contact)
  • 94. FACILITIES LAYOUT  Poor layout design can adversely affect system performance.  The basic objective of layout design is to facilitate a smooth flow of work, material ,and information through the system .  Supporting objectives generally involve the following
  • 95. FACILITIES LAYOUT  To facilitate attainment of products or services quality  To use workers and space efficiently  To avoid bottlenecks  To minimize material handing cost  To eliminate unnecessary movement of workers or materials  To minimize production time or customer service time  To design for safety
  • 96. FACILITIES LAYOUT  The Three basic types of layout are  Product  Process and  Fixed-position  Product layouts are most conducive to repetitive processing  Process are used for intermittent Processing and Fixed-position are used when projects require layout.
  • 97. REPETITIVE PROCESSING: PRODUCT LAYOUTS  is one in which equipment or work processes are arranged according to the progressive steps by which the product is made.  Product layouts are used to achieve a smooth and rapid flow of large volumes of goods or customers through a system.
  • 98. REPETITIVE PROCESSING: PRODUCT LAYOUTS  This is made possible by highly standardized goods or services that allow highly standardized , repetitive processing.  The work is divided into a series of standardized tasks, Permitting specialization of equipment and division of labour.
  • 99. REPETITIVE PROCESSING: PRODUCT LAYOUTS  In manufacturing environments, the lines are referred to as production lines or assembly lines  production lines : standardized layout arranged according to a fixed sequence of production tasks.+
  • 100. REPETITIVE PROCESSING: PRODUCT LAYOUTS  Product layouts achieve a high degree of labour and equipment utilization , which tends to offset their high equipment costs .  Because items move quickly from operation to operation, the amount of work-in-process is often minimal  Consequently ,operations are so closely tied to each other that the entire system is highly vulnerable to being shut-down because of
  • 101. REPETITIVE PROCESSING: PRODUCT LAYOUTS  Mechanical failure or high absenteeism  Eg. Automobile assembly  fast-food restaurants  The main advantage of Product layouts are 1. a high rate of output 2. Low unit cost due to high volume.the high cost of specialized equipment is spread over many units
  • 102. REPETITIVE PROCESSING: PRODUCT LAYOUTS  Labour specialization, which reduces training costs and time ,and results in a wide span of supervision  Lower material –handling cost per unit  High utilization of labour and equipment
  • 103. REPETITIVE PROCESSING: PRODUCT LAYOUTS  The primary disadvantages of product layouts include the following  Poor skilled workers may exhibit interset in maintaining equipment or in the quality output  The system is fairly inflexible in response to changes in the volume of the output or changes in product or process design
  • 104. REPETITIVE PROCESSING: PRODUCT LAYOUTS  The system is highly susceptible to shutdown caused by equipment breakdowns or excessive absenteeism because work stations are highly interdependent
  • 105. NON- REPETITIVE PROCESSING :PROCESS LAYOUTS  process layouts are designed to process items or provide services that involve a variety of processing requirements.  The variety of jobs that are processed requires frequent adjustments to equipment  This causes a discontinuous workflow, which is referred to as intermittent processing
  • 106. NON- REPETITIVE PROCESSING :PROCESS LAYOUTS  The layouts feature departments or other functional groupings in which similar kinds of activities are performed  A manufacturing example of a process layout is the machine shop, which has separate departments for milling ,grinding ,drilling , and so on.
  • 107. NON- REPETITIVE PROCESSING :PROCESS LAYOUTS  process layouts are quite common in service environment  Because equipment in a process layout is arranged by type rather than by processing sequence , the system is much less vulnerable to shut down caused by Mechanical failure or absenteeism
  • 108. ADVANTAGES AND DISADVANTAGES  The Advantages of process layouts include the following  The system can handle a variety of processing requirements  The system are not particularly vulnerable to equipment failures  General-purpose equipment is often less costly than the specialized equipment used in product layout and is easier and less costly to maintain
  • 109. DISADVANTAGES  In process inventory can be high if batch processing is used in manufacturing systems  Equipment utilization rates low  Material handling is slow
  • 110. FIXED –POSITION LAYOUTS  In Fixed –position layouts, the item being worked remains stationary , and workers, materials, and equipments are moved as needed.
  • 111. DESIGNING PRODUCT LAYOUTS: LINE BALANCING  The goal of a product layout is to arrange workers or machines in the sequence that operations need to be performed.  The sequence is referred to as a production line or as assembly line  These lines range from fairly short , with just a few operations, to long lines that have a large number of operations
  • 112. LINE BALANCING  Line balancing  The process of assigning tasks to workstations in such a way that the workstations have approximately equal time requirements  The goal of Line balancing is to obtain task groupings that represent approximately equal time requirements. This minimizes the idle time along the line and result in high utilization
  • 113. LINE BALANCING  Of labour and equipment.  Idle times occurs if task times are not equal among workstations; some stations are capable of producing at higher rates than others.  How does a manager decide how many stations to use?  The primary determinant is what the line’s cycle time will be?
  • 114. LINE BALANCING  The cycle time is the maximum time allowed at each work station to perform assigned tasks before the work moves on.  The cycle time also establishes the output rate of a line  For instance, if The cycle time is two minutes , units will come off the end of the line at the rate of one every two minutes
  • 115. LINE BALANCING  Suppose that the work required to fabricate a certain product can be divided up into five elemental tasks, with the task times and precedence relationships as following diagram  The task times govern the range of possible cycle times. 0.1 m 0.7m 1m 0.5m 0.2m
  • 116. LINE BALANCING  The minimum cycle time is equal to the longest task time ( 1 minute) and  The maximum cycle time is equal to the sum of task times ( 0.1+0.7+1+0.5+0.2=2.5 minutes)  Output rat= operating time per day cycle time 
  • 117. LINE BALANCING  Assume that the line will operate for eight hours per day( 480 minutes) .with a cycle time of 1 minute, output would be  480 minutes per day =480 units per day 1 minute per unit With a cycle time of 2.5 minutes, output would be  480 minutes per day =192 units per day 2.5 minutes per unit
  • 118. LINE BALANCING  Assuming that no parallel activities are to be employed ( e.g.. two lines ), the output selected for the line must fall in the range of 192 units per day to 480 units per day  As a general rule , the cycle time determined by desired output, that is, a desired output is selected ,and the cycle time is computed.
  • 119. LINE BALANCING  If the cycle time does not fall b/n maximum and minimum bounds, the desired output rate must be revised.  cycle time= operating time per day  desired output rate  E.g. , suppose that the desired output rate is 480 units  480 minutes per day= 1 minute per unit  480 units per day
  • 120. LINE BALANCING  The number of workstations that will be needed is a function of both the desired output rate and our ability to combine elemental tasks into workstations  We can determine the theoretical minimum number of workstations necessary to provide a specified rate of output as follows:
  • 121. LINE BALANCING  N min = t cycle time where N min= the theoretical minimum number of stations t =sum of task times
  • 122. LINE BALANCING  Suppose the desired rate of output is the maximum of 480 units per day.( This will require a cycle time of 1 minute.)  The minimum number of stations required to achieve this goal is  N min= 2.5 minutes per day unit = 2.5 stations  1 minute per unit per station 
  • 123. LINE BALANCING  Because 2.5 stations is not feasible, it is necessary to round up to three stations  A very useful tool in line balancing is a precedence diagram  A simple precedence diagram  0.1 min 1min    0.7min 0.5min 0.2 min a b c d e
  • 124. LINE BALANCING  The general procedure in line balancing is described as follows  1 determine the cycle time and the minimum number of workstations  2 make assignments to workstations in order , beginning with station 1 .tasks are assigned to workstations moving from left to right through the precedence diagram
  • 125. LINE BALANCING  3 )before each assignment, use the following criteria to determine which tasks are eligible to be assigned to a workstation:  A) all preceding tasks in the sequence have been assigned  B) the task time does not exceed the time remaining at the workstation.  If no tasks are eligible ,move on to the next workstation
  • 126. LINE BALANCING  4) after each task assignment, determine the time remaining at current workstation by subtracting the sum of times tasks assigned to it from the cycle time  5) break ties that occur using one of these rules  A) assign the task with longest task time  B) assign tasks with the greatest number of followers
  • 127. LINE BALANCING  6) continue until all tasks have been assigned to workstations  7) compute the appropriate measures( e.g. percent idle time, efficiency ) for the set of assignments.
  • 128. LINE BALANCING  Two widely used measures of effectiveness are  1) percentage of idle time of the line.  This is sometimes referred to as the balance delay percentage of idle time=idle time per cycle x 100 N actual x cycle time where N actual= actual number of station
  • 129. LINE BALANCING  percentage of idle time = 0.5 x 100 =16.7%  3x1  2) the efficiency of the line .this is computed as follows  Efficiency=100% - percent idle time  Efficiency=100% -16.7%=83.3%
  • 130. LINE BALANCING  Using the following information contained in the table shown, do each of the following 1. Draw a precedence diagram . 2. Assuming an eight-hour workday, compute the cycle time needed to obtain an output of 400 units per day. 3. Determine the minimum number of workstations required
  • 131. LINE BALANCING 4 assign tasks to workstations using this rule : assign tasks according to greatest number of following tasks. In case of a tie,use the tiebreaker of assigning the task with the longest processing time first.
  • 132. LINE BALANCING task Immediate follower Task time (in minutes) A B 0.2 B E 0.2 C D 0.8 D F 0.6 E F 0.3 F G 1 g H 0.4 h End 0.3
  • 133. LINE BALANCING  Compute the resulting percent idle time and efficiency the of system.