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5 INSPIRATIONAL
QUOTES FROM
MARKETING
LEADERS
No matter who you are, you’re probably not thrilled
with how 2020 has gone so far. The year is off to a really
rough start, and it is barely even Q2. We all could use
a little pick me up and a reason to believe things will
get better right now. With that in mind, we’ve combed
through our content catalogue and have pulled together
five inspiring quotes from marketing leaders that may
bring you some hope and comfort during these troubled
times. Read on and take a moment to feel inspired!
g
“When a challenge hits you, there are two ways
you can go: be victimized by it or do something
about it. Choose to be positive every day, to be
present in life in everything you do. If you keep
vigilant, you never know what can happen.”
Linda Frates, CEO of Team Frate Train
3© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
“We have eight billion people in the world and
every single one of us, from those in high chairs
to wheel chairs, needs to be encouraged to help
build a better world. We’re all stakeholders.
Doing right by the environment and each other
gives us sustenance for the human soul.”
George McKerrow, cofounder
and CEO of Ted’s Montana Grill
4© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
“I believe that no matter what you do in life,
you do it with excellence. And while there
are significant challenges in the world today,
you should always look for the joy. There’s joy
in our lives each day, and we should celebrate it.”
Donna Vieira, EVP and CMO at Sallie Mae
5© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
“I would encourage everyone to learn and
do more in their own lives. One way to start
is to do the math. There are several websites
where you can estimate your personal impact.
Experiment with these and find ways to make
progress where it matters most in your own
life. I think you’ll find that many decisions you
make every day can have a material impact.”
Frank O’Brien-Bernini, VP and
chief sustainability officer at Owens Corning
6© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
“It’s not just about our company. We want to inspire
other companies, to show that we need to be
accountable for everyone, not just our customers.
No one business is going to move the needle
on solving the problems we face. So we want
to demonstrate to other people that it’s possible
to be successful while making purpose a part
of what you do. That’s also true for employees.
We want to help them change people’s lives.”
Courtney Nichols Gould, co-founder
and co-CEO of SmartyPants Vitamins
7© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.

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5 Inspirational Quotes from Marketing Leaders

  • 2. No matter who you are, you’re probably not thrilled with how 2020 has gone so far. The year is off to a really rough start, and it is barely even Q2. We all could use a little pick me up and a reason to believe things will get better right now. With that in mind, we’ve combed through our content catalogue and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times. Read on and take a moment to feel inspired! g
  • 3. “When a challenge hits you, there are two ways you can go: be victimized by it or do something about it. Choose to be positive every day, to be present in life in everything you do. If you keep vigilant, you never know what can happen.” Linda Frates, CEO of Team Frate Train 3© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  • 4. “We have eight billion people in the world and every single one of us, from those in high chairs to wheel chairs, needs to be encouraged to help build a better world. We’re all stakeholders. Doing right by the environment and each other gives us sustenance for the human soul.” George McKerrow, cofounder and CEO of Ted’s Montana Grill 4© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  • 5. “I believe that no matter what you do in life, you do it with excellence. And while there are significant challenges in the world today, you should always look for the joy. There’s joy in our lives each day, and we should celebrate it.” Donna Vieira, EVP and CMO at Sallie Mae 5© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  • 6. “I would encourage everyone to learn and do more in their own lives. One way to start is to do the math. There are several websites where you can estimate your personal impact. Experiment with these and find ways to make progress where it matters most in your own life. I think you’ll find that many decisions you make every day can have a material impact.” Frank O’Brien-Bernini, VP and chief sustainability officer at Owens Corning 6© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  • 7. “It’s not just about our company. We want to inspire other companies, to show that we need to be accountable for everyone, not just our customers. No one business is going to move the needle on solving the problems we face. So we want to demonstrate to other people that it’s possible to be successful while making purpose a part of what you do. That’s also true for employees. We want to help them change people’s lives.” Courtney Nichols Gould, co-founder and co-CEO of SmartyPants Vitamins 7© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.