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5 Ways to Start Growth Hacking in 2018

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Growth hacking is a hot term in marketing right now. But how can marketers actually apply the tenants of this nebulous phrase? This presentation provides five growth hacking tactics you can start implementing today.

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5 Ways to Start Growth Hacking in 2018

  1. 1. Since being coined by Sean Ellis in 2010, the term “growth hacking” has generated a ton of buzz. This, despite many people not being able to define what exactly a growth hacker is. For those unsure, think of a growth hacker as a kind of marketer who is laser focused on growth. Everything they do is done with the intention of driving company growth. It’s a start-up mentality that has begun to reshape how traditional marketers work. One thing growth hacking is not: a shortcut to success. But it is an effective avenue for building a business, when done well. With that in mind, this presentation covers five ways you can hack your own company’s growth. R E A D O N !
  2. 2. BUILD YOUR EMAIL LIST
  3. 3. While growth hacking seems to lend itself to social media, you’ll actually want to focus more on your email list. Why? Well, email has three times the purchase potential of social media. Despite its age, it remains one of the best channels for capturing attention and closing sales. If you want to grow your business, you need to grow your email list. 4© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
  4. 4. A/B TEST EVERYTHING
  5. 5. Yes, everything. Growth hacking is reliant on having as much useful data as you possibly can. The only way to get all of those data points is through testing. Whether it is CTAs on your website, messaging or images on social, from lines or subjects on your emails, it’s all testable. So start testing all of it today, capturing the results, and reapplying them back into your efforts, gradually working toward full optimization. 6© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
  6. 6. PROVIDE POLISHED CONTENT
  7. 7. One of the best ways to build a loyal community of customers is to serve as a thought leader. Whether it’s written or in video form, you need to constantly churn out content that is high level and positions your brand as a leader. And remember: exclusivity is key. Make sure that the content you’re sharing is valuable and only accessible to those already in your customer universe. Using a lead gen form to gate the content could be an effective strategy for building that email list. 8© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
  8. 8. FOCUS ON CUSTOMER SERVICE
  9. 9. When you’re so focused on growth, it can be easy to forget about retention. But remember that it is much easier and cheaper to retain an existing customer than to land a new one. So while adding new customers will be crucial, don’t forget the sale doesn’t end when money is exchanged and always go above and beyond for your customers. It will ensure they stick around and perhaps will even inspire them to tell others about your brand. Which brings us to our final point… 10© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
  10. 10. ENCOURAGE SHARING
  11. 11. When it comes to growth, word-of-mouth marketing is your most powerful ally. Encourage your customers to write online reviews, tell their friends about their experiences, and come back for more. You may even want to incentivize sharing by offering them a special offer, like a free add-on for referring a friend. 12© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.
  12. 12. Want even more tips on how you can grow your business faster in 2018? Our Marketing Knowledge Center has you covered. Check out the latest.

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