Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The 15 Best Quotes From the 2020 ANA Masters of Marketing Week

In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

The 15 Best Quotes From the 2020 ANA Masters of Marketing Week

  1. 1. #ANAmasters THE 15 BEST QUOTES FROM THE 2020 ANA MASTERS OF MARKETING WEEK
  2. 2. In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. Though the speakers couldn’t be in the same physical location as attendees, that didn’t stop them from unloading a plethora of valuable marketing know-how. The major themes over the course of the conference were brand purpose, inclusion and diversity, and learning to put the customer above everything else. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event. Here they are:
  3. 3. “The idea that there isn’t enough diverse talent in the pipeline is a myth. This is a head fake; it’s just plain wrong.” — MARC PRITCHARD, CHIEF BRAND OFFICER AT P&G 3© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  4. 4. “We do not believe these are times to navigate — we believe these are opportunities to lead. As marketers, we have incredible influence inside our organizations to represent the best interest of our customers.” — DEBORAH WAHL, GLOBAL CMO AT GENERAL MOTORS 4© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  5. 5. “Love. Love the humans you serve. Love your brands. When there is love, there is courage.” — MATHILDE DELHOUME, GLOBAL BRAND OFFICER AT LVMH HOLDING GROUP 5© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  6. 6. “As we reimagine the future for our companies and for our people, we must act with agility, empathy, and purpose.” — MICHELLE PELUSO, SVP OF DIGITAL SALES AND CMO AT IBM 6© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  7. 7. “Creating a truly inclusive culture is hard, deep, detailed work, and it will be a long journey before we can declare that we’re there.” — MARIE GULIN-MERLE, GLOBAL VP OF ADS MARKETING AT GOOGLE 7© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  8. 8. “As advertisers, we simply can’t ask people to engage with our brands on social platforms and then absolve ourselves of accountability. We cannot selectively choose to see and take advantage of the best aspects of these spaces and then turn a blind eye to the negative and say it’s only the platforms’ responsibility.” — ANN MUKHERJEE, CHAIRMAN AND CEO AT PERNOD RICARD NORTH AMERICA 8© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  9. 9. “Too many big companies find it really hard to innovate. Too many layers. Too many meetings in which someone can say, ‘No.’ Too many executives being constantly rotated. Too much focus on near-term profits.” — NORMAN DE GREVE, CMO AT CVS HEALTH 9© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  10. 10. “We, as marketers, have a right to be in the C-suite, and not just because we are providing great advertising, not just because we’re mapping out customer journeys and finding triggers along the way. We’re now helping the entire company shape its overall narrative, protect its social license, and develop the foundation upon which talent finds a deep connection to the company.” — FRANK COOPER III, SENIOR MANAGING DIRECTOR AND GLOBAL CMO AT BLACKROCK 10© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  11. 11. “The marketing profession needs to obsess about the humans at the heart of business. If we can figure out how to serve articulated and unarticulated needs, this will be a much richer profession.” — DEAN ARAGON, CEO, SHELL BRANDS INTERNATIONAL AND GLOBAL VP AT SHELL BRANDS INTERNATIONAL 11© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  12. 12. “Actions and accountability really matter. Commit to something bigger than what you sell.” — KAREN WALKER, SVP AND CMO AT INTEL 12© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  13. 13. “Being creative is the least risky thing you can do.” — MICHELLE ST. JACQUES, CMO AT MOLSON COORS 13© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  14. 14. “Consumers are increasingly aware of brands looking for profit instead of looking to make a difference.” — IVAN POLLARD, SVP AND GLOBAL CMO AT GENERAL MILLS, INC. 14© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  15. 15. “Marketing needs to stand for positivity. We need to be the agents of positive change. Where others see a problem, we need to see an opportunity. When others say it’s not possible, we need to innovate to make it possible.” — MANOS SPANOS, SVP OF BRAND MARKETING AND YOGURT BU AT DANONE NORTH AMERICA 15© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  16. 16. “Under-analyze. Most of the time, you already have an idea of what you think is going to be the right answer and then you spend a lot of time researching and analyzing and looking for a different solution. Trust your gut and do it.” — LESYA LYSYJ, CMO AT THE BOSTON BEER COMPANY 16© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  17. 17. “If the beliefs you hold or the values you believe in aren’t reflected by the company you work for, go work for another company.” — TIM MAPES, SVP AND CHIEF MARKETING AND COMMUNICATIONS OFFICER AT DELTA AIR LINES, INC. 17© Copyright 2020 by the Association of National Advertisers, Inc. All rights reserved.
  18. 18. For more great quotes and insights from the 2020 ANA Masters of Marketing Week, check out these session recaps from our Marketing Knowledge Center. #ANAmasters

×