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Applicability Assessment Framework
for Organisational Social Media Use
by Development NGOs
Anand Sheombar
HU University of...
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Applicability Assessment Framework for Organisational Social Media Use by Development NGOs

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Poster accompanying short conference paper that suggests an initial applicability framework based on earlier research and the literature review of organisational social media use by NGOs in the context of international development. It aims at providing guidance to these NGOs when assessing the implementation of social media for development purposes. The applicability of this artefact will be tested by development NGOs.

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Applicability Assessment Framework for Organisational Social Media Use by Development NGOs

  1. 1. Applicability Assessment Framework for Organisational Social Media Use by Development NGOs Anand Sheombar HU University of Applied Sciences Utrecht (NL) & Manchester Metropolitan University (UK) anand.sheombar@hu.nl or @anandstweets CIS-0746-2017 An exploratory study was undertaken to address the following research questions : 1. How can development NGOs make sense of social media use for their development projects? 2. What might be an appropriate framework to guide social media use by development NGOs? The findings of this study provide an emerging theory of organisational social media use by development NGOs.  If we take the five strategic activities of development NGOs, and cross- reference these with the four potential activity areas of social media use in the context of aid and development, we arrive at an applicability framework as shown in the table.  The social media activities are sorted along the four areas for each NGO strategic developmental activity.  This framework provides NGOs with a practical instrument for assessing the use of social media for international development purposes.

Poster accompanying short conference paper that suggests an initial applicability framework based on earlier research and the literature review of organisational social media use by NGOs in the context of international development. It aims at providing guidance to these NGOs when assessing the implementation of social media for development purposes. The applicability of this artefact will be tested by development NGOs.

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