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Sharing Experiences On Embedding Social Enterprise Design And Analysis In A Business School Curriculum

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Presentation at 24th EDINEB Contributions of Business and Economics Education to Social Innovation. Utrecht, The Netherlands.

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Sharing Experiences On Embedding Social Enterprise Design And Analysis In A Business School Curriculum

  1. 1. Sharing Experiences On Embedding Social Enterprise Design And Analysis In A Business School Curriculum Anand Sheombar @anandstweets 2017 EDiNEB Conference Track Social Innovation and the Business School Research Group Process Innovation & Information Systems at the HU University of Applied Sciences, Utrecht, NL
  2. 2. Agenda  Business Model  Examples business with sustainability  New Business Models  Conventional vs New Business Models  Cloverleaf Business Model Canvas  Course Design  Experiences from students and from teaching  Implications for teaching and research 31 May 2017 22017 EDiNEB Conference
  3. 3. Business Model A business model is a conceptual model of • How a company creates & delivers value to its customers; • How a company captures & extracts value for its owners; • How a company capitalizes & leverages critical capabilities. Based on work from Osterwalder and Linder and Cantrell, derived by Bauwen (2016) and Jonker (2016) Instrumental to overview, chart, comprehend, analyse a business. Like there are various models there are various maps….. 3 31 May 2017 2017 EDiNEB Conference
  4. 4. Fairphone Techrepublic.com 4 31 May 2017 2017 EDiNEB Conference
  5. 5. Pallets of coconut waste: CocoPallet 5 31 May 2017 2017 EDiNEB Conference
  6. 6. Werfzeep  Soap products  Organic  Utrecht 6
  7. 7. Village Neighbour Café -‘De Buurman’  Drink Share Think 31 May 2017 72017 EDiNEB Conference
  8. 8. Gerrard Street  Modular lease headset
  9. 9. Kromkommer http://www.kromkommer.com/
  10. 10. The world is Changing 31 May 2017 112017 EDiNEB Conference “The world as we think we know it no longer exists. Because we don’t have a detailed image of the future, we stick to an old- fashioned world view based on the ideas of the second Industrial Revolution, which led to enormous growth in prosperity in the years following the Second World War. There are several clues to support the premise that we are currently at such a turning point. Everywhere in the world, we can see a combination of crises: a financial crisis, an energy crisis, and a climate crisis. These are global problems of size and complexity that we have never experienced before, let alone solved. There are no guidelines to follow. One thing is clear: We cannot keep heading in the direction we have chosen.” Tex Gunning, former CEO of the global company AkzoNobel
  11. 11. What are New Business Models?  Sustainability central  Multiple value creation: next to economic gain there are social and ecological gains  Sharing, exchanging, creating, saving or lending  Key are connecting, community and valuable collaboration 31 May 2017 122017 EDiNEB Conference
  12. 12. WEconomy 31 May 2017 142017 EDiNEB Conference
  13. 13. WEconomy New Business Models ‘Money’ different values? 31 May 2017 152017 EDiNEB Conference
  14. 14. Process Differences conventional & new business models 31 May 2017 162017 EDiNEB Conference Based on Shafer et al. (2005) & Simanis en Hart (2011) The process behind conventional business models The Process behind new business models
  15. 15. Features of conventional and new business models compared 31 May 2017 172017 EDiNEB Conference Features Conventional Business Models New Business Models Principles Singular, often financial. Multiple shared or collective. Economics Linear realisation of value proposition, distribution, and usage. Circular realisation material & social values. Ownership Central is financial shareholder ship. Access > ownership. Focus on access and re-use and not only on property? Collaboration Linear realisation of the value proposition in (functional) value chains Network of people (and institutions) create together a particular (value) proposition. Transaction Producer and consumer are separated Transactions primarily money based Producer and consumer can be one (prosumer); Many transaction forms and resources possible such as using, borrowing, swapping, etc. Organisation design Organisation-centric; functional organisation design. Community-centric; various organisation forms in one network. Success Visible in a cost-benefit analysis based on money as central value. Multiple yields (multiple value creation). Value proposition based on a mixture of different forms of values (e.g. a mix of people, planet, and profit)
  16. 16. Cloverleaf Business Model Canvas 31 May 2017 182017 EDiNEB Conference ImageCredits:Jonker(2016)
  17. 17. Digital trends analysis: Cloverleaf Business Model in combination with functional building blocks of social media 31 May 2017 192017 EDiNEB Conference
  18. 18. Searching for social enterprises Social-Enterprise.NL 20 31 May 2017 2017 EDiNEB Conference
  19. 19. Social Enterprise Design Sustainability Business models IT & Social media Elements Social Enterprise Design course 21
  20. 20. Embedding New Business Models Education in the HU Curriculum – Course Design 31 May 2017 222017 EDiNEB Conference Lectures • Societal changes and sustainability. • Concept of WEconomy and New Business Models. • Online videos exemplifying theory. • Example cases. • Digital trends Fieldwork • Searching and selecting enterprise that seems to operate according to New Business Model principles. • After approval interviewing enterprise following semi- structured approach. • Analysing interview transcript and secondary data. Reporting & presentation • Writing up case study in fixed reporting format. • Reflection on what makes the examined organisation a new business model or not. • In-class presentation of case and group discussion. • Selected (qualified) cases submitted for inclusion in national database of New Business Models.
  21. 21. Experiences of students & of lecturing New Business Models • The real-life cases turned out to be not always easy to distinguish between conventional/traditional and purely new sustainable business models, creating a blurred boundary between them. • Many of the examined enterprises showed a hybrid configuration of a combination of features of conventional/traditional and new sustainable business models. • This is an observation from real-life cases that needs to be acknowledged in theory building and education. Business Model Theory • Power of repetition: several lectures before students obtained a good grasp of concepts • No written exam but an assignment • Written case report and oral presentation stimulated students to incorporate their command of the theory and its application. • A good connection between practice and theory seems to have been established. Pedagogics • Richer understanding of the concept of social entrepreneurship by students. • By searching, selecting and analysing by conducting interviews and the on-site visit of an innovative social enterprise • A couple of students got inspired and expressed their enthusiasm to incorporate principles on new sustainable business models in their future venture Students’ learning experience 24 31 May 2017 2017 EDiNEB Conference
  22. 22. Learning Spiderweb 31 May 2017 252017 EDiNEB Conference Based on Van den Akker (2003). Learning Goals Social Enterprise Design Learning Content New Business Models WEconomy Sustainability Social entrepreunship Digital trends & digital skills Learning Activity Lectures Fieldwork & interviewing Analysing & reporting Discussion Teaching roles Instructor Coaching Discussion moderator ‘Student’ Sources & materials Website New Business Models Video summaries Interview protocol Care report template Group work Teamwork 2/3 students Learning Environment Classroom Online On-site (social enterprise) Learning Time Lecture time Interview time Homework (online research) Presentation & discussion Assessment Written case report Oral presentation Vision Understanding of changing times and need for sustainability in society
  23. 23. Implications for Teaching and Further Research  Need for educating students about new business models & sustainability (mainstreaming)  National project for news business model cases useful for education & social entrepreneurs (practical contribution)  Pedagogical support now enhanced by the availability of an online course (MOOC or blended learning)  Hybrid business models turn out to be a class on their own for further research (follow-up research potential) 31 May 2017 262017 EDiNEB Conference
  24. 24. Questions? 31 May 2017 272017 EDiNEB Conference Contact: anand.sheombar@hu.nl or @anandstweets
  25. 25. Resources 31 May 2017 282017 EDiNEB Conference • Website New Business Models Research & National Database http://www.newbusinessmodels.info/ • Online course New Business Models https://iversity.org/en/courses/new-business-models • Working paper new business models Jan Jonker https://www.slideshare.net/mariustorenga/eng-working-paper-new- business-models-jan-jonker

Presentation at 24th EDINEB Contributions of Business and Economics Education to Social Innovation. Utrecht, The Netherlands.

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