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Social Media for
Research Communication
Anand Sheombar
Lectoraat Process Innovation & Information Systems
@anandstweets
Contents
 What are Social media
 Social Media for Research Communication
 Academic Research Cycle
 Examples
 Managing...
Social Media’s Many Varieties
What are Social Media?
 The terms social media, social networks
(SNSs) and web 2.0 are often interchanged
(Parameswaran, ...
Social Media Across The World
Social Media & The Netherlands
Source:Newcom Research & Consultancy
Benefits of Social Media for
Research Communication
• promote your research and
increase its visibility
• communicate dire...
Building a social media presence
 Building an online presence relevant and
interesting for fellow researchers and other
a...
Building Blocks of the
Networked Scholar
Source: Academics’ online presence
Which social media resources
should you use?
 Social media that work for you and that you
have time to devote to them
 M...
What social media tools do
academics use in their research?
CIBER, University College London report 2010
Academic Research Life Cycle
Source: Jisc
Suggestions for use of Social
Media in Research Life Cycle
Brainstorming
Find partners &
Collaboration
Reaching out
Crowd ...
Assess your articles online
 Google Scholar
 Academia.edu
 ResearchGate.net
potential uses:
 Disseminate on the web yo...
Online Referencing & Knowledge
Sharing on Literature
 Mendeley
 Zotero
 Refworks
 EndNote
potential uses:
 Disseminat...
Using Twitter for research
projects
 Tweet about each new publication, website
update or new blog that the project comple...
Example: Social Media useful for
research discussions PhD
students
 Twitter #phdchat
 Promovendi Netwerk
facebook group
...
Me Using Social Media as a PhD student
 Curating [FB, Scoop.it; Pinterest]
 Networking (trust building)
[Twitter; facebo...
4-Step Approach
Academics’ online presence
Why manage your digital profile?
Goodier and Czerniewicz 2012
Wednesday, June 04, 2014 20
Academics’ online presence Goodier and Czerniewicz 2012
Useful Resources
 Goodier and Czerniewicz (2012) Academics’ Online
Presence: A four step guide to taking control of your
...
Anand Sheombar
@anandstweets
nl.linkedin.com/in/anandsheombar
www.facebook.com/groups/SoMe4D
anand.sheombar@hu.nl
mmu.acad...
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The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.

The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.

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Social Media for Research Communication

  1. 1. Social Media for Research Communication Anand Sheombar Lectoraat Process Innovation & Information Systems @anandstweets
  2. 2. Contents  What are Social media  Social Media for Research Communication  Academic Research Cycle  Examples  Managing your Digital Profile
  3. 3. Social Media’s Many Varieties
  4. 4. What are Social Media?  The terms social media, social networks (SNSs) and web 2.0 are often interchanged (Parameswaran, 2007; Iriberri & Leroy, 2009).  Definitions share characteristics: openness, participation, connectedness and community (Mayfield, 2008).  Social media in the context of RESEARCH also has these attributes:  connecting;  collaborating;  creating and sharing;  finding, using, organising and reusing.
  5. 5. Social Media Across The World
  6. 6. Social Media & The Netherlands Source:Newcom Research & Consultancy
  7. 7. Benefits of Social Media for Research Communication • promote your research and increase its visibility • communicate directly and quickly with others who have an interest in your research • develop new relationships and build networks • reach new audiences, both within and outside academia • seek and give advice and feedback • generate ideas • share information and links, e.g. journal articles and news items • keep up-to-date with the latest news and developments, and forward it to others instantly • follow and contribute to discussions on events, e.g. conferences that you can’t get to in person • express who you are as a person. Source: Economic and Social Research Council
  8. 8. Building a social media presence  Building an online presence relevant and interesting for fellow researchers and other audiences  Use your online presence to promote yourself and your research  Invest some time in building this presence, particularly at the outset when you are trying to build initial interest in your work  Sustain your social media activity Source: Economic and Social Research Council
  9. 9. Building Blocks of the Networked Scholar Source: Academics’ online presence
  10. 10. Which social media resources should you use?  Social media that work for you and that you have time to devote to them  Most common & effective: blogs & Twitter  Other that are appropriate to your research, e.g. YouTube channel for videos, or Flickr or Pinterest for sharing image collections.  Networking, career development e.g. LinkedIn  Think of your goals and identify the social media building blocks… Source: Economic and Social Research Council
  11. 11. What social media tools do academics use in their research? CIBER, University College London report 2010
  12. 12. Academic Research Life Cycle Source: Jisc
  13. 13. Suggestions for use of Social Media in Research Life Cycle Brainstorming Find partners & Collaboration Reaching out Crowd sourcing Data collection Preparing writing up Disseminate published Articles. Find research papers
  14. 14. Assess your articles online  Google Scholar  Academia.edu  ResearchGate.net potential uses:  Disseminate on the web your published articles  Find research papers  Search for collaboration  Share ideas
  15. 15. Online Referencing & Knowledge Sharing on Literature  Mendeley  Zotero  Refworks  EndNote potential uses:  Disseminate on the web your published articles  Find research papers  Search for collaboration
  16. 16. Using Twitter for research projects  Tweet about each new publication, website update or new blog that the project completes  Use hashtags (#) to make your materials more visible  Twitter provides many opportunities for ‘crowd sourcing’ research activities  Reaching out to external audiences  Showing the growth in your followers and the number of people who read your research blog can also be helpful for funding applications. Source: Using Twitter in university research, teaching and impact activities. Mollett et. al, 2011
  17. 17. Example: Social Media useful for research discussions PhD students  Twitter #phdchat  Promovendi Netwerk facebook group  YouTube
  18. 18. Me Using Social Media as a PhD student  Curating [FB, Scoop.it; Pinterest]  Networking (trust building) [Twitter; facebook; Linkedin]  Knowledge exchange [Facebook; scoop.it;  Research data collection [Twitter; facebook; YouTube, etc.]
  19. 19. 4-Step Approach Academics’ online presence
  20. 20. Why manage your digital profile? Goodier and Czerniewicz 2012 Wednesday, June 04, 2014 20
  21. 21. Academics’ online presence Goodier and Czerniewicz 2012
  22. 22. Useful Resources  Goodier and Czerniewicz (2012) Academics’ Online Presence: A four step guide to taking control of your visibility, Open UCT Initiative, University of Capetown http://openuct.uct.ac.za/sites/default/files/Online%20Visibility %20Guidelines.pdf  LSE blog on impact of social sciences (resources for social media) http://blogs.lse.ac.uk/impactofsocialsciences/resources/  Mollet et. Al (2011) Using Twitter in university research, teaching and impact activities http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/P ublished-Twitter_Guide_Sept_2011.pdf  Cann et. Al (2011) Social media: A guide for researchers http://www.rin.ac.uk/our-work/communicating-and- disseminating-research/social-media-guide-researchers
  23. 23. Anand Sheombar @anandstweets nl.linkedin.com/in/anandsheombar www.facebook.com/groups/SoMe4D anand.sheombar@hu.nl mmu.academia.edu/AnandSheombar
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The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle. The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.

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