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Operations Strategy Framework to improve Products, Services & Operations Processes Anand Subramaniam
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Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competing Priorities
Competing Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competing Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost 1. Low-cost operations Quality 2. Top quality 3. Consistent quality Time 4. Delivery speed 5. On-time delivery 6. Development speed Flexibility 7. Customisation 8. Variety 9. Volume flexibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competing Priorities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operations Strategy Framework
Order - Winners & Qualifiers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The relative importance (weights) of various order winners changes as products travel on the product lifecycle curve (over time).  They must be continuously monitored and updated for each product and each market segment
Operation Strategy - Framework Infrastructure Process Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manufacturing Strategy Order Winning Criteria Marketing  Strategy Corporate  Objectives
Operation Strategy - Elements Operations Mission & Strategy Product Design Procurement Quality  Management Schedule Location Layout Process Design Reliability & Maintenance Inventory Human Resources & Job Design
Operations Strategy Linkage
Linkage – Corporate & Operations Strategy Capabilities Performance  Gap? No Yes Operations strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],New Service/ Product Design Market analysis Competitive priorities Corporate strategy
Operations & Supply Chain Framework
Reconcile Operations & Marketing Operations Resources Understanding  Resources and Processes   Strategic Reconciliation Market Requirements Understanding Markets Capacity Supply networks Process technology Development and organisation Quality Speed Dependability Flexibility Cost Operations Processes Operations Resources Operations Competences Market Positioning Market Segmentation Competitor Activity Strategic Decisions   Operations Strategy Decisions Required Performance Performance Objectives
Integration New Product / Services Process
Products / Services - New Development Process ,[object Object],Full Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis ,[object Object],Design ,[object Object],[object Object],[object Object],[object Object]
Process Design Strategies Effective  Process  Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product / Process Matrix Process Characteristics Complex and highly customised process, unique sequence of tasks Jumbled flows, complex work with many exceptions Disconnected line flows, moderately complex work Connected line, routine work Continuous  flows, highly repetitive work Less Complexity, Less Divergence, More Line Flows Less Customisation and Higher Volume Product Design Continuous process Project process Line process Batch process Job process One of a kind products, made to customer order Low volume, low standardi-sation Multiple products, moderate volume Few major products, higher volume High volume, high standardi-sation, commodity products
Operations Strategy & Performance Objectives
Operation Strategy & Performance Understanding  m arkets Understanding resources and processes Performance Objectives Market Positioning Customer Needs Competitors’ Actions Required  p erformance Operations Strategy Decision Areas Tangible and Intangible Resources Operations Capabilities Operations Processes Strategic decisions
Eg. Performance Objectives PERFORMANCE OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],MARKET POSITION  ,[object Object],[object Object],[object Object],[object Object],D ifferentiation based on : CUSTOMERS  Segmentation based on : COMPETITORS  Traditionally weak in : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pump Manufacturer
Eg. Operations Strategy Resources  Tangible ,[object Object],Intangible ,[object Object],[object Object],[object Object],[object Object],Capabilities ,[object Object],[object Object],[object Object],[object Object],Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Operations  Strategy Decisions Pump Manufacturer
Success Factors & Scorecard
Critical Success Factors Decisions  Options Product Customised, or standardised Quality Define customer expectations and how to achieve them Process Facility size, technology, capacity Location Near supplier or near customer Layout Work cells or assembly line Human resource Specialised or enriched jobs Supply chain Single or multiple suppliers Inventory When to reorder, how much to keep on hand Schedule Stable or fluctuating production rate Maintenance  Repair as required or preventive maintenance Marketing Service Distribution Promotion Channels of distribution Product positioning (image, functions) Finance/Accounting Leverage Cost of capital Working capital Receivables / Payables Financial control Lines of credit Production / Operations
Scorecard
Integrating Key Performance Indicators Customer Metrics Operational Metrics Financial Metrics Customer Service Safety Stock Holding Cost Supplier Reliability (Lead Time Variability) Forecast Error ROI Return On Investment ROCE  – Return On Capital Employed Average Inventory Fill Rates On - time Delivery Price Quality Turns Total Assets Days Sales Outstanding Cash to Cash Cycle Asset Utilisation Back Orders / Expediting Growth Logistics costs Customer Metrics Operational Metrics Financial Metrics Customer Service Safety Stock Holding Cost Supplier Reliability (Lead Time Variability) Forecast Error ROI Return On Investment ROCE  – Return On Capital Employed Average Inventory Fill Rates On - time Delivery Price Quality Turns Total Assets Days Sales Outstanding Cash to Cash Cycle Asset Utilisation Back Orders / Expediting Growth Logistics costs Directly Proportional Indirectly Proportional Directly Proportional Indirectly Proportional
[object Object],[object Object]
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Operations Strategy

  • 1. Operations Strategy Framework to improve Products, Services & Operations Processes Anand Subramaniam
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Operation Strategy - Elements Operations Mission & Strategy Product Design Procurement Quality Management Schedule Location Layout Process Design Reliability & Maintenance Inventory Human Resources & Job Design
  • 13.
  • 14. Operations & Supply Chain Framework
  • 15. Reconcile Operations & Marketing Operations Resources Understanding Resources and Processes Strategic Reconciliation Market Requirements Understanding Markets Capacity Supply networks Process technology Development and organisation Quality Speed Dependability Flexibility Cost Operations Processes Operations Resources Operations Competences Market Positioning Market Segmentation Competitor Activity Strategic Decisions Operations Strategy Decisions Required Performance Performance Objectives
  • 16. Integration New Product / Services Process
  • 17.
  • 18.
  • 19. Product / Process Matrix Process Characteristics Complex and highly customised process, unique sequence of tasks Jumbled flows, complex work with many exceptions Disconnected line flows, moderately complex work Connected line, routine work Continuous flows, highly repetitive work Less Complexity, Less Divergence, More Line Flows Less Customisation and Higher Volume Product Design Continuous process Project process Line process Batch process Job process One of a kind products, made to customer order Low volume, low standardi-sation Multiple products, moderate volume Few major products, higher volume High volume, high standardi-sation, commodity products
  • 20. Operations Strategy & Performance Objectives
  • 21. Operation Strategy & Performance Understanding m arkets Understanding resources and processes Performance Objectives Market Positioning Customer Needs Competitors’ Actions Required p erformance Operations Strategy Decision Areas Tangible and Intangible Resources Operations Capabilities Operations Processes Strategic decisions
  • 22.
  • 23.
  • 24. Success Factors & Scorecard
  • 25. Critical Success Factors Decisions Options Product Customised, or standardised Quality Define customer expectations and how to achieve them Process Facility size, technology, capacity Location Near supplier or near customer Layout Work cells or assembly line Human resource Specialised or enriched jobs Supply chain Single or multiple suppliers Inventory When to reorder, how much to keep on hand Schedule Stable or fluctuating production rate Maintenance Repair as required or preventive maintenance Marketing Service Distribution Promotion Channels of distribution Product positioning (image, functions) Finance/Accounting Leverage Cost of capital Working capital Receivables / Payables Financial control Lines of credit Production / Operations
  • 27. Integrating Key Performance Indicators Customer Metrics Operational Metrics Financial Metrics Customer Service Safety Stock Holding Cost Supplier Reliability (Lead Time Variability) Forecast Error ROI Return On Investment ROCE – Return On Capital Employed Average Inventory Fill Rates On - time Delivery Price Quality Turns Total Assets Days Sales Outstanding Cash to Cash Cycle Asset Utilisation Back Orders / Expediting Growth Logistics costs Customer Metrics Operational Metrics Financial Metrics Customer Service Safety Stock Holding Cost Supplier Reliability (Lead Time Variability) Forecast Error ROI Return On Investment ROCE – Return On Capital Employed Average Inventory Fill Rates On - time Delivery Price Quality Turns Total Assets Days Sales Outstanding Cash to Cash Cycle Asset Utilisation Back Orders / Expediting Growth Logistics costs Directly Proportional Indirectly Proportional Directly Proportional Indirectly Proportional
  • 28.
  • 29.