Stakeholder Audit - Stakeholder Analysis & Engagement

1. Stakeholder Relationship Management (SRM) Stakeholder Audit Anand Subramaniam

4. Stakeholder Relationship Management (SRM) - Overview

5. SRM – Conceptual Overview Stakeholder Relationship Management Stakeholder Analysis Stakeholder Engagement Continuous Improvement Continuous Improvement

7. SRM - Framework Stakeholder Analysis and Mapping Identify key stakeholders Define stakeholders concerns & issues Assess their level of commitment and resistance Communication Strategy and Planning Review methods to inform different groups including timing / frequency Use the communication plan and create continuous dialog with all stakeholders Obtain feedback and involvement Engagement Strategies and Techniques Techniques to involve the stakeholders in the design and implementation Continuous Assessment and Follow through Clarification of roles and responsibilities for SRM Validate & evaluate communication processes

8. CEO – Stakeholders List CEO Governments Internal Stakeholders Suppliers Environ-mentalists Media Trade Association Competition Customers Business Community Local Communities Board of Directors Consumer Advocates

9. Manager – Stakeholders List Manager Subsidiary Manager Related Department Team Manager Government Agencies Other External Groups Customers Boss Boss’s Boss

11. SRM - Audit

12. SRM - Pre-requisites SRM Prerequisites SRM culture is nurtured Strategy alignment Formalised Imbedded across the organisation Stakeholder Analysis intelligence - defined, implemented & monitored Adequately resourced Centralised and integrated Includes all stakeholders

15. Stakeholder Power / Importance Power of Stakeholder Group Over Organisation Relative Importance of Effectiveness Criterion to Stakeholder Group High Power Low Importance High Power High Importance Low Power Low Importance Low Power High Importance Low High High