WHAT IS AIMS AIMS stands for Ad Inventory Management System Therefore AIMS is an innovative Hyperlocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement Name, Age, Gender, Phone Number, email, Destination Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed Time Spent, Advertisement seen clicked and Responded This information is used to retarget the customer in real time through our Marketing Automation system Automated SMS, email, Voice Broadcast or Call Connect All these Details are logged in the system and reported via Mobile App and Web Dashboards Provides free WiFi to people on Chennai Central Railway Station With 30 free Entertainment TV Channels streamed live 30 Min free Internet Browsing Coupons and Discounts in offerings information in form of PNR Status On-Line Tickets Train Schedule Seat Availability

2. Current Scenario
 Chennai Central Railway Station has daily 150+ trains with 2,30,000+
Commuters moving to different locations in India
 More than 20% trains getting delayed every day
 India 3rd largest Country with 117 million users and to reach 204 million by
2016 with growth rate of 43%
 Commuters use Data packs more that calling. Where majority use is only
for Entertainment
 Telecom data packs are costlier and playing videos is more expensive
 People require engagement source to pass time while waiting for train and
the average wait time is 30 min

3. Therefore AIMS
 Therefore AIMS is an innovative Hyperlocal Marketing platform for
reaching the target audience at the same time keeping an eye on the last
mile information about the person who have seen the advertisement
 Name, Age, Gender, Phone Number, email, Destination
 Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed
 Time Spent, Advertisement seen clicked and Responded
 This information is used to retarget the customer in real time through our
Marketing Automation system
 Automated SMS, email, Voice Broadcast or Call Connect
 All these Details are logged in the system and reported via Mobile App and
Web Dashboards

4. Schematic
Entertainment
Internet
Information
Coupons
Advertisers to see relevent
information visualized on
Live Dashboards
1. Commuters enter Wi-Fi Zone get
access to Wi-Fi
2. Wi-Fi Assistance will be around to
help or assist
3. Users get connected to the System
1. User connects using Laptop, Tabloid, Smartphone
1. Entertainment  30+ Local Channels
2. Internet  High Speed Internet browsing
3. Coupons  Instant Discounts & Coupons
4. Information  Travel related info
1. User Logs in into the system by
entering general information
2. They receive OTP
1. This used for access
Internet
3. They get access to
1. 30+ Local and other TV
Channels
2. 30 Min of Free WiFi Usage
3. Discounts and Coupon
4. Important Information

5. Branding Opportunities
 2 Login Box
 6 Top Banners Ad’s
 6 Footer Banners Ad’s
 30 Television Static Panel Ad’s
 Video Ads On Demand / Push Ads (time based)

6. Page Structure
Split Visibility
High Visibility
Maximum Visibility Main Login
Page
Home Page
Entertainment
TV Panel Ad
Internet
Internet Login
Internet Small
Ad
Coupons Information

7. Login Page
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
email
Age
Gender
Mobile
Submit
Login Page Branding (Dynamic)
Main Login Ad
Central Banner
Maximum 5 advertisers with display time of 1 minute
Display Frequency every 5 minutes
Rs. 35,000/- Per month

8. Page Branding
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
Entertainment
Zone
Will have 30
Local TV
Channels
Streamed Live
Internet
Zone
Will have
access to Hi
speed internet
for 30 min
Information
Zone
Will have
Travel related
information
Coupons
Zone will have
Branding
option with
local discount
coupons
Top Banner
This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 15,000 /-
Footer Banner
This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 10,000 /-

9. Channel Page | Coupons
Welcome Message
Top Banner
This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 15,000 /-
Footer Banner
This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 10,000 /-
Coupon Pan
Brand
A
Brand
B
Brand
C
Brand
D
Brand
E

10. TV Panel Advertisement
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
TV Panel Branding
Per Channel
Total Channels 30
TV Panel
Branding
This is a
Static
banner |
Fixed Time
Period i.e.
30 Days |
Cost Rs.
15,000 /-

11. Internet Login Page
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
Enter Your Password
Submit
Enter Your UsernameTop Banner
This is a Static banner
Footer Banner
This is a Static banner
Internet Login Page
Central Banner
Maximum 5 advertisers with display time of 1 minute
Display Frequency every 5 minutes
Rs. 35,000/- Per month
Internet Login Page
Central Banner
Maximum 5 advertisers
with display time of 1
minute
Display Frequency every 5
minutes
Rs. 25,000/- Per month

12. Other Branding Options with AIMS
Registration Confirmation
Branding
10 Seconds video on login
page

13. Banner Size

14. Advertise Benefits
 Promotion of your Brand in an area of high flux commuting
 Measure Eyeballs in real time using Live Dashboards via. Mobile Apps
 Opportunity to See for on Scree Advertisement in a Day
 24 X 60 = 1,440 min
 Average Time Spent is 30 Min per User
 Last mile information of people seeing your Ad
 Name, Email, phone number, Age, Gender, Destination
 Get access to SMS and email Communication Platform with Rea-Time Data
for Target Marketing

15. Rate Card
Sr. Type Description Rate Per Month
1 Main Login Page • Max 5 Advertiser with 1 minute refresh Rate Rs. 35,000/-
2. Login Confirmation Box • Max 5 Advertiser with 1 minute refresh Rate Rs. 25,000/-
3. Main Page Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
4 Main Page Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
5 Sub Pages Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
6 Sub Pages Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
7 TV Panel • Max 15 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
8 Internet Page Main Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
9 Internet Page Small Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
10 Push Video / Image Ad • 10 Second duration, main Page Login Ad Rs. 50,000/-

16. What is Therefore all about?
 Therefore is a Techno-Marketing company with a core focus on Offline to
Online Marketing Automation
 It captures last mile information of the customer interacting with a brand across all
media platforms and in real-time
 It helps Businesses connect to their customers, measure everything about their
communication and effectively help close a deal
 The core competency of Therefore is Analytics and Reporting systems
 Built on a Big Data platform the system is highly scalable and can be
integrated with any other technology and platforms
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

17. Our Service Offerings
Prosumer Matrix
• Ad efficacy management
• Promotional management
• Intelligent Response
Management
Neuromers
• Ethnography
• Lead Nurturing
Therefore Matrix
• Dynamic Landing Pages
• Keyword Call Tracking
• Click To Call
Impart
• BTL Activation
• Interactive Standees
BuzzAngles
• Digital PR Mapping
• Mention Analytics
AIMS + Artha
• Hyperlocal Marketing
Platform
• Target Advertising
Research and Live Dashboards

18. Mumbai:
• Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com
Bengalooru :
• Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com
For Demo
http://therefore-d.net/aims-demo/

19. Thank You