WHAT IS AIMS Yesterday's Login:5283 , Total Login:408834 AIMS stands for Ad Inventory Management System Therefore AIMS is an innovative Hyperlocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement Name, Age, Gender, Phone Number, email, Destination Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed Time Spent, Advertisement seen clicked and Responded This information is used to retarget the customer in real time through our Marketing Automation system Automated SMS, email, Voice Broadcast or Call Connect All these Details are logged in the system and reported via Mobile App and Web Dashboards Provides free WiFi to people on Chennai Central Railway Station With 30 free Entertainment TV Channels streamed live 30 Min free Internet Browsing Coupons and Discounts in offerings information in form of PNR Status On-Line Tickets Train Schedule Seat Availability HOW IT WORKS Howtiworks BENEFITS Know details of the person who have seen your Ad. Retarget them with appropriate message in real time, speak to them when they are interested If the person clicks on the add it not only will open up in a new page but also connect automated via direct call connect,automated voice IVR or SMS Target search can be achieved e.g. If the advertiser want to target all Males in the age group 23 to 55 who have browsed the internet for 15 min and have searched for fitness. Then an automated communication can be triggered to these individuals via SMS, email, call broadcast call connect etc. Data helps in planning Social Media Campaigns and other SEO Activities Promotion of your Brand in an area of high flux commuting Measure Eyeballs in real time using Live Dashboards via.Mobile Apps Opportunity to See for Scree Advertisement in a Day 24 X 60 =1,440 min Average Time Spent is 30 Min per User Get access to SMS and email Communication Platform with Real-Time Data for Target Marketing Know Who is Watching What and When, Stratergies Accordingly Make use of Innovative Promotional Management System

1. AIMS HyperLocal Marketing Platform
Chennai Central
Branding Options

2. AIMS – HyperLocal Marketing
 Therefore AIMS is an innovative HyperLocal Marketing platform for
reaching the target audience at the same time keeping an eye on the last
mile information about the person who have seen the advertisement
 Name, Age, Gender, Phone Number, email, Destination
 Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed
 Time Spent, Advertisement Seen / Clicked and Responded
 This information is used to retarget the customer in real time through our
Marketing Automation system
 Automated SMS, email, Voice Broadcast or Call Connect
 All these Details are logged in the system and reported via Mobile App and
Web Dashboards

3.  The entire complex has 15 platforms to handle long-distance trains with 3
platforms exclusively for suburban trains
 Chennai Central Railway Station has daily 200+ trains with 3,50,000+
Commuters moving to different locations in India
 The 13-storied annexed building, the Moore Market Complex Building, has
3 platforms and handles north- and westbound suburban trains
 More than 20% trains getting delayed every day
 In 2012-2013 Chennai railway station was the top revenue-generating
station of the Southern Railway
Chennai Railway Station – Facts & Figures

4. Schematic
Entertainment
Internet
Information
Coupons
Advertisers to see relevent
information visualized on
Live Dashboards
1. Commuters enter Wi-Fi Zone get
access to Wi-Fi
2. Wi-Fi Assistance will be around to
help or assist
3. Users get connected to the System
1. User connects using Laptop, Tabloid, Smartphone
1. Entertainment  30+ Local Channels
2. Internet  High Speed Internet browsing
3. Coupons  Instant Discounts & Coupons
4. Information  Travel related info
1. User Logs in into the system by
entering general information
2. They receive OTP
1. This used for access
Internet
3. They get access to
1. 30+ Local and other TV
Channels
2. 30 Min of Free WiFi Usage
3. Discounts and Coupon
4. Important Information

5. Advantage Of AIMS
 100% one-on-one audience engagement with media
 Targeted brand promotions with customized branding options, to benefit
Local and National advertisers
 Marketing automation system via SMS & E-mails improving brand recall &
optimizing ROI
 Captures last mile information of your prospect engage with your brand
 Our live dashboards in visualized format keeps you inform about the
activities
 Periodic reports helps you take inform decision

6. AIMS – Value Calculus
Therefore
AIMSCustomer
Engagement
Live
Dashboards
Marketing
Automation
Optimized
ROI
Customized
Branding
Improve customer
experience with
timely engagement
Live Dashboard help
stakeholders stay informed
of interactions happening
with the brand
Automate marketing
processes by sending
response SMS and
Emails to gain
maximum brand recall
Customize your
branding
communication
and creatives in
real time

7. Branding Options @ AIMS
Main Login Page
1 Main Banner Ad
2 Register Button
Login Confirmation
3 Registration Confirmation
Main Login / Push Ad’s
4 Video Ad

8. Branding Options @ AIMS
Home Page
5 Top Banner Ad
6 Bottom Banner Ad
Sub Pages
7 Top Banner Ad
8 Bottom Banner Ad

9. Internet Page
Branding Options @ AIMS
9 Bottom Banner Ad
10 Top Banner Ad
11 Box Ad
12 Internet Page Login Ad

10. Live Dashboard

11. Ad Space Descriptions
1 Main Banner Ad - Maximum 5 advertisers refresh rate of 1 minute
2 Register Button – SMS, as well as Emailer will be sent on button click
3 Registration Confirmation : Logo branding
4 Video Ad: 10 Sec video as or 10 Sec static image display

12. Ad Space Descriptions
5
11 Main Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
12 Internet Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
7 10 Top Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
6 8 9 Bottom Banner Ads: Maximum 5 advertisers refresh rate of 1 minute

13. Banner Size

14. Rate Card
Sr. Type Description Rate Per Month
1 Main Login Page • Max 5 Advertiser with 1 minute refresh Rate Rs. 35,000/-
2. Login Confirmation Box • Max 5 Advertiser with 1 minute refresh Rate Rs. 25,000/-
3. Main Page Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
4 Main Page Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
5 Sub Pages Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
6 Sub Pages Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
7 TV Panel • Max 15 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
8 Internet Page Main Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
9 Internet Page Small Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
10 Push Video / Image Ad • 10 Second duration, main Page Login Ad Rs. 50,000/-

15. Snapshot
Morning
80,653
Night
91,621
Afternoon
83,336
Evening
86,966
Total Logins Till 5th June: 4,03,003
8am to 11.59am-Morning | 12pm to 3.59pm-Afternoon | 4pm to 7.59pm-Evening | 8pm to 7.59am-Night
77%
23%
Over Night
45,825
Period: 22nd Mar to 5th June Source: Therefore AIMS

16. Logins Trend
0
2000
4000
6000
8000
10000
12000
22-Mar 24-Mar 26-Mar 28-Mar 30-Mar 1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr
22nd March to 30th April
Period: 22nd Mar to 5th June Source: Therefore AIMS
0
1000
2000
3000
4000
5000
6000
7000
8000
1-May 3-May 5-May 7-May 9-May 11-May 13-May 15-May 17-May 19-May 21-May 23-May 25-May 27-May 29-May 31-May 2-Jun 4-Jun
1st May to 5th June

17. Week Day Wise Logins
0
10000
20000
30000
40000
50000
60000
70000
Sun Mon Tue Wed Thu Fri Sat
Period: 22nd Mar to 5th June Source: Therefore AIMS

18. 1
10
100
1000
10000
100000
22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar
March Clicks Impressions
1
10
100
1000
10000
100000
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr
April
Clicks & Impressions-March & April
Period: 22nd Mar to 5th June Source: Therefore AIMS

19. 1
10
100
1000
10000
100000
1-May 3-May 5-May 7-May 9-May 11-May 13-May 15-May 17-May 19-May 21-May 23-May 25-May 27-May 29-May 31-May
May Clicks Impressions
1
10
100
1000
10000
100000
1-Jun 2-Jun 3-Jun 4-Jun 5-Jun
June
Clicks & Impressions-May & June
Period: 22nd Mar to 5th June Source: Therefore AIMS

20. Advertisers Performance
1
10
100
1000
10000
100000
1000000
Click Impression
Source: Therefore AIMSPeriod: 22nd Mar to 5th June

21. What is Therefore all about?
 Therefore is a Techno-Marketing company with a core focus on Offline to
Online Marketing Automation
 It captures last mile information of the customer interacting with a brand across all
media platforms and in real-time
 It helps Businesses connect to their customers, measure everything about their
communication and effectively help close a deal
 The core competency of Therefore is Analytics and Reporting systems
 Built on a Big Data platform the system is highly scalable and can be
integrated with any other technology and platforms
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

22. Our Service Offerings
Prosumer Matrix
• Ad efficacy management
• Promotional management
• Intelligent Response
Management
Neuromers
• Ethnography
• Lead Nurturing
Therefore Matrix
• Dynamic Landing Pages
• Keyword Call Tracking
• Click To Call
Impart
• BTL Activation
• Interactive Standees
BuzzAngles
• Digital PR Mapping
• Mention Analytics
AIMS + Artha
• Hyperlocal Marketing
Platform
• Target Advertising
Research and Live Dashboards

23. Mumbai:
• Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com
Bengalooru :
• Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com
For Demo
http://therefore-d.net/aims-demo/

24. Thank You