IPL Season 7 generates massive buzz for brands and players
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This document provides an analysis of brand performance during the 2017 season of the Indian Premier League (IPL). It finds that the IPL brand accounted for over 1/3 of all brand mentions, with 110 other brands making up the remaining 71%. Among franchise brands, Chennai Super Kings received the most coverage, while Pepsi was the most mentioned sponsor brand. The top mentioned players were MS Dhoni, AB de Villiers, Kevin Pietersen, and Virat Kohli. Cricket Country was identified as the most prominent news source covering the IPL and related topics.
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IPL Season 7 generates massive buzz for brands and players
- 1. IPL Top of Mind Week 05 IPL TheGameofBrands IPL
- 2. Therefore Consultancy and Services Pvt. Ltd. IPL: The Game Of Brands A Special Study By: Week 05
- 5. IPL SEASON 7 SAGA Week 05
- 6. The King Size Buzz 71% 29% Other Brands Brand IPL Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned The rest of 71% comprises of 110 Brands IPL as a Brand stands out distinctively Period: 16th April to 20th May Source: BuzzAngles
- 7. In The Buzz 0% 2% 4% 6% 8% 10% 12% 14% 16% Kolkata Knight Riders Kings XI Punjab Delhi Daredevils Chennai Super Kings Mumbai Indians Royal Challengers Bangalore Rajasthan Royals Sunrisers Hyderabad Pepsi The Hindu Apart from Franchise Brands ‘Pepsi “& The hindu’ create a Buzz Source: BuzzAnglesPeriod: 16th April to 20th May
- 8. Sports Personalities create biggest Buzz this IPL season with 50% while Celebrities associated to IPL form only 3% coverage The Key Players Sports Personalities 50% Franchise Brand 37% Sponsor Brand 6% Celebrities 3% Negative News 1% Period: 16th April to 20th May Source: BuzzAngles
- 9. ALL ABOUT SOURCES Know who is buzziest!!
- 10. Top 10 Sources Cricket Country distinctively tops the list of source speaking about IPL and related topics Period: 16th April to 20th May Source: BuzzAngles 0% 5% 10% 15% 20% 25% 30% 35%
- 11. Category Buzz For Top 5 Sources Period: 16th April to 20th May Source: BuzzAngles 57% 22% 19% 1%0%0%0% Cricket Country Player Franchise Event Celebrity Brand News Media 38% 30% 16% 16% IPL T20.Com 39% 29% 27% 3%2% NDTV 65% 16% 8% 6% 3%1% Indian Express 49% 24% 20% 5%2% The Hindu
- 12. List Of Other Sources Mentioned Other Source Cricket Country 11% IPLT20.com 3% NDTV 3% Indian Express 3% The Hindu 3% Zee News 3% IBNLive 3% ESPNcricinfo.com 3% NDTVSports.com 3% Sportskeeda (blog) 2% Daily News & Analysis 2% Firstpost 2% gulfnews.com 2% Financial Express 2% Business Standard 1% Deccan Chronicle 1% India.com 1% The New Indian Express 1% India Today 1% Times of India 1% thatsCricket 1% Bleacher Report 1% Other Source Hindustan Times 1% indiatvnews.com 1% Jagran Post 1% Cricket Country (blog) 1% Emirates 24/7 1% Times of Oman 1% International Business Times, India Edition 1% Wisden India 1% Daily Bhaskar 1% ABP News 1% The National 1% Cricbuzz 1% SuperSport 1% Crunchsports.com 1% Economic Times 0.5% Go cricket 0.5% Mid-Day 0.5% Herald Sun 0.4% Indiatimes.com 0.4% Sahara Samay 0.4% Samudranil 0.4% Other Source Microfinance Monitor 0.4% SuperSport (blog) 0.4% IANS 0.4% Hindu Business Line 0.3% Pakistan Tribune 0.3% Deccan Herald 0.3% The News International 0.3% sportal.co.nz 0.3% Fox Sports 0.3% The Daily Telegraph 0.3% Khaleej Times 0.3% Sportinglife.com 0.2% The Epoch Times 0.2% The Asian Age 0.2% Free Press Journal 0.2% Live Punjab 0.2% Sportal.com.au 0.2% Daily Times 0.2% Rippa.com 0.2% exchange4media.com 0.2% The Daily Star 0.2% Source: BuzzAnglesPeriod: 16th April to 20th May
- 13. List Of Other Sources Mentioned- 2 Other Source Daijiworld.com 0.2% Cricket World 0.2% Cricket365.com 0.2% Stabroek News 0.2% afaqs 0.2% Calcutta Telegraph 0.2% ESPNcricinfo.com (blog) 0.2% The Express Tribune 0.2% Press Trust of India 0.2% Livemint 0.2% Enstarz 0.1% The Nation 0.1% Total Filmy 0.1% SPORT24 0.1% Orissadiary.com 0.1% Indiantelevision.com 0.1% International News Network 0.1% GizmoCrave 0.1% Radio New Zealand 0.1% Indian Sports news 0.1% Abu Dhabi City Guide 0.1% Other Source Ninemsn 0.1% Businessinsider India 0.1% GroundReport 0.1% Sports Mole 0.1% Mumbai Mirror 0.1% Zee News (blog) 0.1% musicNmovies 0.1% Courier Mail 0.1% Himalayan Times 0.1% Indians 0.1% The Day After 0.1% fanatix 0.1% News Tribe 0.1% TruthDive 0.1% NEWS.com.au 0.1% Fibre2fashion.com 0.0% Daily Echo 0.0% SportsPro Media 0.0% India Education Diary 0.0% The Australian 0.0% octron 0.0% Other Source Daily Mail 0.1% Telegraph.co.uk 0.1% SportPulse 0.1% TVNZ 0.1% Siliconindia.com 0.1% Pune Mirror 0.1% Gulf Today 0.1% Apun Ka Choice 0.1% BDlive 0.1% Oneindia 0.1% Khelnama 0.1% SahilOnline 0.1% SkySports 0.1% Bangalore Mirror 0.1% Stuff.co.nz 0.1% Manoramaonline 0.1% Sydney Morning Herald 0.1% BREATHEcast 0.1% Trinidad & Tobago Express 0.1% NDTVSports.com (blog) 0.1% Ahmedabad Mirror 0.1% Source: BuzzAnglesPeriod: 16th April to 20th May
- 14. ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
- 15. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Chennai Super Kings Delhi Daredevils Kings XI Punjab Kolkata Knight Riders Mumbai Indians Rajasthan Royals Royal Challengers Bangalore Sunrisers Hyderabad Franchise Wise Count Source: BuzzAnglesPeriod: 16th April to 20th May
- 16. Sources Mentioning Top 5 Franchise Period: 16th April to 20th May Source: BuzzAngles 40% 20% 14% 14% 12% CSK Cricket Country NDTV NDTVSports.com India.com Cricbuzz 28% 19% 19% 17% 17% DD Financial Express Cricket Country Zee News Daily News & Analysis IBNLive 35% 20% 15% 15% 15% KXIP Cricket Country ESPNcricinfo.com The Hindu Business Standard Zee News 29% 27% 16% 14% 14% KKR Cricket Country The Hindu Daily News & Analysis IPLT20.com NDTV 32% 17%18% 18% 15% MI Cricket Country IBNLive Daily News & Analysis Indian Express ESPNcricinfo.com
- 17. ABOUT BRANDS PERFORMANCE Know who is buzziest!!
- 18. Top 10 Sponsor Brands 0% 10% 20% 30% 40% 50% 60% Pepsi Sony Amity University Vodafone Idea Aircel Times Internet Star sports.com Royal Challenge Nokia Beverage Brand Telecom Service Brand Other Brands Source: BuzzAnglesPeriod: 16th April to 20th May
- 19. Top 10 Sources Mentioning Brand Pepsi Pakistan Tribune & IPLT20.com are the leading sources who have mentioned about Pepsi Period: 16th April to 20th May Source: BuzzAngles 0% 5% 10% 15% 20% 25% 30% 35% 40% IPLT20.com Pakistan Tribune Cricbuzz ESPNcricinfo.com The Hindu Business Standard Wisden India Live Punjab Economic Times csn
- 20. Sources Mentioning Top 5 Brands Source: BuzzAnglesPeriod: 16th April to 20th May 42% 23% 15% 11% 9% Pepsi IPLT20.com Pakistan Tribune Cricbuzz ESPNcricinfo.com The Hindu 33% 16%17% 17% 17% Vodafone afaqs exchange4media.co m Indiantelevision.com Campaign India Business 2 Community37% 25% 12% 13% 13% Amity University Business Standard Times of India AllAfrica.com Jagran Josh Times of Oman 25% 25%25% 25% Aircel Economic Times Tarun exchange4media.com Hindu Business Line 41% 23% 13% 14% 9% Sony International Business Times Bleacher Report Indiantelevision.com GizmoCrave afaqs
- 21. ABOUT PLAYER PERFORMANCE Know who is buzziest!!
- 22. Top 10 Players 0% 2% 4% 6% 8% 10% 12% 14% MS Dhoni Glenn Maxwell AB de Villiers Kevin Pietersen Virat Kohli Chris Gayle Rohit Sharma Shane Watson Gautam Gambhir Yuvraj Singh Source: BuzzAnglesPeriod: 16th April to 20th May
- 23. Sources Mentioning M S Dhoni 0% 2% 4% 6% 8% 10% 12% 14% 16% IPLT20.com Sportskeeda (blog) Cricket Country Indian Express Deccan Chronicle Financial Express thatsCricket Daily Bhaskar Firstpost ESPNcricinfo.com Source: BuzzAnglesPeriod: 16th April to 20th May
- 24. Sources Mentioning Top 5 Players Source: BuzzAnglesPeriod: 16th April to 20th May 24% 24% 18% 18% 18% MS Dhoni IPLT20.com Sportskeeda (blog) Cricket Country Indian Express Deccan Chronicle 32% 23% 18% 14% 14% AB De Villiers Cricket Country Other Web IBNLive Deccan Chronicle thatsCricket31% 23% 15% 15% 15% Kevin Pieterson Cricket Country gulfnews.com NDTV IPLT20.com indiatvnews.com 32% 23% 18% 14% 14% Virat Kohli Cricket Country Other Web IBNLive Deccan Chronicle thatsCricket 29% 24% 18% 18% 12% Glenn Maxwell IBNLive Cricket Country Deccan Chronicle Sportskeeda (blog) Daily News & Analysis
- 25. List Of Other Players Mentioned Other Players Brendon McCullum 3% David Miller 3% Dwayne Smith 2% Dale Steyn 2% Shikhar Dhawan 2% David Warner 2% Kieron Pollard 2% Sanju Samson 2% Sandeep Sharma 2% Suresh Raina 2% Ajinkya Rahane 2% George Bailey 2% Shakib Al Hasan 2% Jacques Kallis 2% Virender Sehwag 2% Robin Uthappa 2% James Faulkner 2% JP Duminy 2% Amit Mishra 2% Pravin Tambe 2% Mitchell Johnson 2% Brendon McCullum 3% Other Players Sunil Narine 1% Corey Anderson 1% Mitchell Starc 1% Lasith Malinga 1% Aaron Finch 1% Ravindra Jadeja 1% Yusuf Pathan 1% Morne Morkel 1% Cheteshwar Pujara 1% Michael Hussey 1% Nathan Coulter-Nile 1% Bhuvneshwar Kumar 1% Quinton de Kock 1% Harbhajan Singh 1% Manish Pandey 1% Dinesh Karthik 1% Albie Morkel 1% Murali Vijay 1% Ross Taylor 1% Zaheer Khan 1% Chris Lynn 1% Sunil Narine 1% Other Players Dwayne Bravo 1% Ambati Rayudu 1% Mohit Sharma 1% Karn Sharma 1% Varun Aaron 1% Wriddhiman Saha 1% Parthiv Patel 1% Steve Smith 1% Karun Nair 1% Irfan Pathan 1% Rishi Dhawan 1% Yuzvendra Chahal 1% Vinay Kumar 1% Dhawal Kulkarni 1% Darren Sammy 1% Naman Ojha 1% Ravichandran Ashwin 1% CM Gautam 1% Kane Richardson 1% Rajat Bhatia 1% Lakshmipathy Balaji 1% Source: BuzzAnglesPeriod: 16th April to 20th May
- 26. List Of Other Players Mentioned-2 Other Players Wayne Parnell 1% Mithun Manhas 1% Laxmi Ratan Shukla 1% Mandeep Singh 1% Umesh Yadav 1% Muttiah Muralitharan 0.5% Ishant Sharma 0.5% Tim Southee 0.5% Stuart Binny 0.5% Manoj Tiwary 0.4% Murali Kartik 0.4% Veer Pratap Singh 0.4% Nic Maddinson 0.4% Ryan ten Doeschate 0.4% Jasprit Bumrah 0.4% Piyush Chawla 0.4% A Mishra 0.4% Aditya Tare 0.4% Mayank Agarwal 0.4% Ankit Sharma 0.3% Abhishek Nayar 0.3% Ben Hilfenhaus 0.3% Other Players Manan Vohra 0.3% Shaun Marsh 0.3% Marchant de Lange 0.3% Brad Hodge 0.3% Ishwar Pandey 0.3% Shahbaz Nadeem 0.3% Unmukt Chand 0.2% Ashok Dinda 0.2% Kedar Jadhav 0.2% Ashish Nehra 0.2% Thisara Perera 0.2% Ben Dunk 0.2% Brijesh Patel 0.2% Mohammed Shami 0.2% Andre Russell 0.2% Harshal Patel 0.2% Rahul Sharma 0.2% Venugopal Rao 0.2% Brendan Taylor 0.2% Francois du Plessis 0.2% Jimmy Neesham 0.2% Abu Nechim 0.2% Other Players Lokesh Rahul 0.2% Vijay Shankar 0.2% Suryakumar Yadav 0.2% Akshar Patel 0.2% Saurabh Tiwary 0.2% Rahul Shukla 0.2% Shivam Sharma 0.1% Parvinder Awana 0.1% Krishmar Santokie 0.1% Sachin Rana 0.1% Pat Cummins 0.1% Samuel Badree 0.1% Moises Henriques 0.1% Bookmyshow 0.1% Parveez Rasool 0.1% Shreyas Gopal 0.1% Yogesh Takawale 0.1% Iqbal Abdulla 0.1% Kuldeep Yadav 0.1% Vijay Zol 0.1% Jayant Yadav 0.1% Ravi Rampaul 0.1% Source: BuzzAnglesPeriod: 16th April to 20th May
- 27. BRANDS OF IPL7 Know who is buzziest!!
- 28. Overall Sponsors Buzz • Out of 110 total Sponsor Brands only 29 are getting mentioned • Pepsi got the highest response in all Brands Source: BuzzAnglesPeriod: 16th April to 20th May 29 81 Sponsors Buzz Mentioned Not Mentioned
- 29. Sponsors Brand Mentioned Source: BuzzAngles Low Only 1 or 2 Time •7Up •BBM •Etihad Airways •Jaipur Cricket Private Ltd •Jet Airways •Radio City 91.1 FM •Red Fm 93.5 •SpiceJet •USHA •92.7 Big FM •Coca Cola •Deakin University •DHFL •Garnier Men •Orbit Cables •Ticketgenie Medium Between 39 to 3 Times •Amity University •Vodafone •Idea •Aircel •Times Internet •Star sports.com •Kingfisher •Nokia •Royal Challenge •ACC •Flying Machine High Between 100 to 40 Times •Pepsi •Sony Period: 16th April to 20th May
- 30. IPL Event Brand Buzz • Out of total 7 Brands Pepsi got the highest Buzz • Wherein Brands like McDowell's & Yes Bank not mentioned anywhere Mentioned Not Mentioned Pepsi Star Sports.com McDowell's Sony Times Internet Yes Bank Vodafone 5 2 IPL Event Sponsors Mentioned Not Mentioned Source: BuzzAnglesPeriod: 16th April to 20th May
- 31. Chennai Super Kings Brand Buzz • Out of 18 Sponsors only 5 Brands created buzz for CSK • Brands like Reebok,Cognetix etc… are not getting any mentions Source: BuzzAnglesPeriod: 16th April to 20th May 5 13 Chennai Super Kings Mentioned Not Mentioned Mentioned Not Mentioned 7UP Cognetix Hello 106.4 FM The India Cement Ltd Aircel Coromandel Infotech India Ltd Ingene UST Global Amity University Coromandel King Superior Cement Orient Electric VGN Builders Orbit Cables Daily Tanthi Reebok Switcher Swiss concept Pepsi Gulf Oil
- 32. Delhi Daredevils Brand Buzz • Idea is the only created Buzz for Delhi Daredevils • Rest all other Brands have not got even single mention 1 4 Delhi Daredevils Mentioned Not Mentioned Mentioned Not Mentioned Idea Fever 104 FM Manyavar McDowell's No 1 UNICEF Source: BuzzAnglesPeriod: 16th April to 20th May
- 33. Kolkatta Knight Riders Brand Buzz • Nokia is the only created Buzz for KKR • Comparing to last season there year KKR having less sponsors 1 4 Kolkatta Knight Riders Mentioned Not Mentioned Mentioned Not Mentioned Nokia Emta Manyvar Royal Stag SEIKO Source: BuzzAnglesPeriod: 16th April to 20th May
- 34. Mumbai Indians Brand Buzz • Brands like BBM,Coco Cola & Jet airways created Buzz for MI • There are many big Brands sponsored MI but not getting any mentions • Etihad & Jet Airways are new entries for MI as a Sponsors Source: BuzzAnglesPeriod: 16th April to 20th May 6 15 Mumbai Indians Mentioned Not Mentioned Mentioned Not Mentioned BBM 8848 Sports Bridgestone India Pvt. Ltd LR olive Oil Coca Cola Adidas DDB Royal Stag DHFL Air India Dheeraj Constructions Videocon Etihad Airways Bajaj Allianz Disney Videocon D2H Jet Airways Bookmyshow Fever 104 FM Kingfisher Premium Radio City 91.1 FM
- 35. Kings XI Punjab Brand Buzz • There are plenty of sponsors for KXIP but only ACC & 92.7 Big FM Brands created Buzz • Rest all Brands are not mentioned anywhere Source: BuzzAnglesPeriod: 16th April to 20th May Mentioned Not Mentioned ACC Arise Invertors & Batteries Kingfisher Premium Noida International University Body Balance Lux Cozy Pavillion Sport Book My show.com McDowells No.1 Petronas Hindustan times Meshi Creations Pvt. Ltd. Punjab Kesari 92.7 Big FM Kabirz Lebanese fast food restaurant Mountain Dew QUOVUS Bagpacks Ralco Tyers Myheroes.co.in Raindrops Basmati Rice RALSON Tyers TK Sports 2 20 Kings XI Punjab Mentioned Not Mentioned
- 36. Royal Challengers Bangalore Brand Buzz • There are plenty of sponsors for RCB but only Royal Challenge & 7UP Brands created Buzz • Rest all Brands are not mentioned anywhere Source: BuzzAngles 2 10 Royal Challenger Bangalore Mentioned Not Mentioned Period: 16th April to 20th May Mentioned Not Mentioned Royal Challenge UB Group United Spirits Mallya Hospital Kingfisher Premium TK Sports Wear Reebok Signature 7UP liveinstyle.com DNA Networks Manipal Hospitals Ticketgenie.in
- 37. Rajasthan Royals Brand Buzz • Rajasthan Royals having less sponsors out of that Jaipur Cricket club, Deakin University & Kingfisher created Buzz • Rest all Brands are not mentioned anywhere Source: BuzzAnglesPeriod: 16th April to 20th May Mentioned Not Mentioned Jaipur Cricket Private Ltd ICE KOOH Sports Kingfisher Tata Consultancy Services Mountain Dew Deakin University 33 Rajasthan Royals Mentioned Not Mentioned
- 38. Sunrisers Hyderabad Brand Buzz • Red Fm 93.5,Spice jet,Garnier man & 7UP created Buzz for Sunrisers Hyderabad • Brands like Puma,Live In etc…not getting any mentions Source: BuzzAnglesPeriod: 16th April to 20th May Mentioned Not Mentioned Red Fm 93.5 McDowell's No 1 Manyvar SpiceJet Kingfisher Premium Sheltrex Technology Garnier Men Puma Live In 7Up RN Club Make My Trip Volvo 4 9 Sunrisers Hyderabad Mentioned Not Mentioned
- 39. Sponsoring Brands Not Mentioned With Respect To IPL Source: BuzzAnglesPeriod: 16th April to 20th May 8848 Sports Disney Lux Cozy Petronas The India Cement Ltd Adidas DNA Networks Make My Trip Puma Ticketgenie.in Air India Emta Mallya Hospital Punjab Kesari TK Sports Arise Invertors & Batteries Fever 104 FM Manipal Hospitals QUOVUS Bagpacks TK Sports Wear Bajaj Allianz Gulf Oil Manyavar Raindrops Basmati Rice UB Group United Spirits Body Balance Hello 106.4 FM Manyvar Ralco Tyers UNICEF Book My show.com Hindustan times McDowell's RALSON Tyers UST Global Bookmyshow ICE McDowell's No 1 Reebok VGN Builders Bridgestone India Pvt. Ltd Ingene McDowells No.1 RN Club Videocon Cognetix Kabirz Lebanese fast food restaurant Meshi Creations Pvt. Ltd. Royal Stag Videocon D2H Coromandel Infotech India Ltd Kingfisher Premium Mountain Dew SEIKO Volvo Coromandel King Superior Cement KOOH Sports Myheroes.co.in Sheltrex Technology Yes Bank Daily Tanthi Live In Noida International University Signature Switcher Swiss concept DDB liveinstyle.com Orient Electric Tata Consultancy Services Pavilion Sport Dheeraj Constructions LR olive Oil
- 40. ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
- 41. 0% 5% 10% 15% 20% 25% 30% Shahrukh Khan Preity Zinta Gauri Khan Shilpa Shetty Mukesh Ambani Nita Ambani Juhi Chawla Katrina Kaif Priyanka Chopra Arjun Rampal Celebrities Source: BuzzAnglesPeriod: 16th April to 20th May Arjun Rampal & Katrina kaif are new entries in celebrities Buzz for week 5
- 42. 0% 5% 10% 15% 20% 25% 30% 35% 40% Indian Express NDTV Daily News & Analysis ABP News Khaleej Times Bollywood Mantra Business Standard Business of Cinema Calcutta Telegraph IndiaGlitz Shahrukh Khan received highest no of mentions from Indian express Source: BuzzAnglesPeriod: 16th April to 20th May Sources Mentioning Shahrukh Khan
- 43. Sources Mentioning Top 5 Celebrities Source: BuzzAnglesPeriod: 16th April to 20th May 50% 17% 17% 8% 8% Shahrukh Khan Indian Express NDTV Daily News & Analysis Emirates 24/7 Khaleej Times 31% 23% 15% 15% 15% Preity Zinta Times of India Daily Bhaskar NDTV ABP News gulfnews.com 22% 22% 22% 22% 11% Gauri khan Zee News Times of India Apun Ka Choice Oneindia Sahara Samay
- 44. Sources Mentioning Top 5 Celebrities 2 Source: BuzzAnglesPeriod: 16th April to 20th May 20% 20% 20% 20% 20% Shilpa Shetty Indian Express indiatvnews.com Financial Express Apun Ka Choice Free Press Journal 25% 25%25% 25% Mukesh Ambani Bangalore Mirror South Asian Link Financial Express Free Press Journal
- 45. WEEK ON WEEK IPL Know who is buzziest!!
- 46. Weekly Top Buzzes Source: BuzzAngles Source Week 4 Overall Week 5 Cricket Country Cricket Country Cricket Country Celebrity Week 4 Overall Week 5 Shahrukh Khan Shahrukh Khan Franchise Week 4 Overall Week 5 Kolkatta Knight Riders Kolkatta Knight Riders Kings XI Punjab Media Week 4 Overall Week 5 The Hindu The Hindu The Hindu Player Week 4 Overall Week 5 MS Dhoni AB De Villers Celebrity Brand Week 4 Overall Week 5 Pepsi Pepsi Pepsi Shahrukh Khan Period: 16th April to 20th May MS Dhoni
- 47. Top 5 weekly Buzzes Sources Week4 Week 5 Overall Cricket Country Cricket Country Cricket Country ESPNcricinfo.com IPLT20.com IPLT20.com NDTV The Hindu NDTV The Hindu Sportskeeda (blog) Indian Express NDTVSports.com ESPNcricinfo.com The Hindu Players Week4 Week 5 Overall MS Dhoni AB de Villiers MS Dhoni Shane Watson MS Dhoni Glenn Maxwell AB de Villiers Virat Kohli AB de Villiers Glenn Maxwell Glenn Maxwell Kevin Pietersen Chris Gayle Yuvraj Singh Virat Kohli Franchise Week4 Week 5 Overall Kolkata Knight Riders Kings XI Punjab Kolkata Knight Riders Delhi Daredevils Kolkata Knight Riders Kings XI Punjab Royal Challengers Bangalore Chennai Super Kings Delhi Daredevils Kings XI Punjab Sunrisers Hyderabad Chennai Super Kings Mumbai Indians Mumbai Indians Mumbai Indians Brand Week4 Week 5 Overall Pepsi Pepsi Pepsi Sony Sony Sony Star sports.com Idea Amity University Amity University Amity University Vodafone Flying Machine Orbit Cables Idea Celebrity Week4 Week 5 Overall Shahrukh Khan Shahrukh Khan Shahrukh Khan Preity Zinta Gauri Khan Preity Zinta Gauri Khan Preity Zinta Gauri Khan Mukesh Ambani Shilpa Shetty Shilpa Shetty Neeta ambani Nita Ambani Nita Ambani Source: BuzzAnglesPeriod: 16th April to 20th May
- 48. BUZZ..!! Know who has created the
- 49. Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
- 50. BuzzAngles BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR Blogs Social Media The report will focus only on the Brands visibility, the way it is perceived in this Digital Space To know about BuzzAngle Platform Click Here
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- 52. Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
- 53. About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
- 54. Dr. Anar Rupji Chief Information Officer /Co-Founder Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well. During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police. This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends. Email: anar@thereforeindia.com
- 55. Dayanidhi M. VP Operations /Co-Founder An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries. Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business. Email: dayanidhi.m@thereforeindia.com
- 56. Vivek Kapoor Chief Operating Officer As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity. Email: vivek@thereforeindia.com
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