Clash of Clans: Secrets of Success
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This document discusses the secrets of success for the mobile game Clash of Clans, as presented by Michail Katkoff of game studio Supercell. It outlines Supercell's origins in 2010 and the development process for Clash of Clans, including pre-production, production, soft launch, and ongoing updates. Katkoff identifies four factors for the game's success: having a compact team, empowering the team, playing the game yourself, and interacting with players. The presentation concludes with a question and answer section.
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Clash of Clans: Secrets of Success
- 1. Clash of Clans: Secrets of Success Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspot
- 2. Michail Katkoff Masters Degree in International Business Born: Leningrad, USSR Да, я говорю по-русски 2010 2012 2013
- 3. Topics 1. Our Games 2. Clash of Clans 3. From the Concept to the Launch 4. The Elixir of Success Q&A
- 4. Supercell Founded in June 2010 by a small team of game industry veterans $15M of funding +70 people, offices in Helsinki and San Francisco
- 5. Our Games Tablet First Free-to-Play Social
- 8. an Interdependent 6 Days to 30min to Train Construct Economy 4 Days to for Gold - Gold Upgrade Town Hall Upgrade Gold Upgrade Barracks Storage 1 Days to 4 Days to Construct Construct 5 Days to for Gold 1 Days to for
- 11. Pre Production Benchmark Gameplay Discover Vision & Theme Fit to an iPad
- 12. Production
- 15. Soft Launch Tools First Time Flow Economy User Interface Step 1 Step 2 Step 3 Step 4 2 Months
- 16. Updates
- 18. 1. Compact Teams Programmers QA Specialist Game Artists Data Scientist Product Lead
- 19. 2. Empower the Team Our own experience Analytics Community
- 20. 3. Play your game
- 21. 4. Interact with your Players Listen to our players
- 22. Спасибо Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspot The Success Factors 1. Compact Team 2. Empower the Team 3. Play your Game 4. Interact with your Players
Editor's Notes
- How many of you have played and are playing?
- Go thriugh the core loop
- Talk about interdependable economyGold Storage Level 6 = 1 day (building time) + gold collection 1 dayTown Hall Level 7 = 6 days (building time) + gold collection 4 daysBarracks Level 9 = 4 days (building time) + gold collection 5 days
- Visual progress
- Break down development of the game into 4 stages
- 1. Benchmark gameplayCompany demo: multiplayer running on a serveriPad first strategy: A lot of games on iPad were clearly ports. Good graphics but bad framerate and travian,
- Prove funTeam of fiveCompany beta on internal servers
- Appeal to both Casual and Experienced players.What the team eventually settled on was a mixture of realism, and a "super-deformed, Japanese style” (Pixar + Capcom)Discovering that perfect mixture of both casual and realism in the visuals was key to pulling in a wide range of players
- Soft launch- first metrics, funnel (2kk)Paljonmuutoksia, training ui, tweaks, economy, shields, clan pointsFirst time flow (hand helpers)Troop balance tweaking6kk pelattu, parhaita, tiputtimeidätleaderboardilta > surpise on the competitivnessGrossing Lists:iPad 10 days to top 10:Global launch on Aug 3 > Aug 14 in Top 10 games & little over a month till 1stiPhone:Global launch on Aug 3 > Aug 31 in Top 10 games & 1.5 months till 1st
- Keep the game simple for new playersAdd new content for veteran playersKeep the equilibrium of the gameBattle simulationsPlay the game and interact with playersBattle replaysTasainenparannusMetrics to validate
- Zero buraucracy, start of super small, prove concept, prove fun, start growing, ei design
- Give team the chance to make the decisions. No dedicated designers. Experienced team comes with solutions and solves them in sprintsOman mukavuusalueenulkopuolellaMontaroolia
- The amount of time we spend time spending our games is truly greatEnnenbeettaa, kaikkibalanssitehtiinpelaamalla – played till death > balanssikäyttäjillä