**Fair Warning: Examples from Harry Potter, Star Wars, and Star Trek.**
A good foundation is essential to building a brand that lasts. In this presentation, Andrea Goulet Ford will go over the essentials of Message Architecture, which is the first step in creating a sound Content Strategy.
14. “It took me five years...I
came up with lots of
the characters... Loads
and loads of detail, but
not really the narrative.
During those five years
this mass of material
was generated, some of
which will never find its
way into the books.”
-J.K. Rowling
Friday, August 16, 13