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Failing Our Way to
Success
Agile South Coast – April 2016
Andrea Darabos
Andrea@leanadvantage.co.uk
Andrea Darabos
Lean Agile Coach: Lean Growth, Lean Change
Andrea@leanadvantage.co.uk
Brand © Happy Melly  version 1.00  management30.com
Failure = Losing
Since our childhood we hear
•Failure
•Experimentation
•Exercise: How to Experiment
More in Your Team?
Share a Failure
• What did you intend to do?
• What happened?
• What did you learn?
Example from
Lean Advantage
Sales Team’s KANBAN
Can We Use Failure to
Learn More and Faster?
The only way to win is to learn
faster than anyone else.
- Eric Ries, The Lean Startup
We need a scientific approach
to define, run and learn from
experiments
Lean Startup is About Experimentation
ideas
productdata
measure
Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation…, 2011
An experiment is a (scientific) method to
test whether a small next step can
bring us closer to our goal
Now
Next
Goal
Experiments
Image by Tobias Leonhardt
To Prove
Experiment
Quantitative
To Explore
Observation
Qualitative
LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk
Say hello at: hello@leanadvantage.co.uk
State your Assumption
Make it Minimal
Connect it to Your Goal
Have a Pass Condition
Think Creatively
EXPERIMENT CARD
LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk
Say hello at: hello@leanadvantage.co.uk
State your Assumption
Make it Minimal
Connect it to Your Goal
Have a Pass Condition
Will bring us closer to <goal >
To verify that we will
<run this small test>
We will know we were right if
<Quantitative or qualitative pass
criteria>
We assume that <doing x>
Think Creatively
EXPERIMENT CARD
Opportunities for experimentation
are everywhere!
An experiment to improve
Culture and Teamwork
Andrea Darabos
Leadership and innovation coach, speaker, trainer
Goal: strengthen our culture by practicing
our values
Assumption: Gratitude (KUDO cards)
will help us live our values
Test: Run a weekly cake meeting
at our wall and distribute KUDOs.
Success if >5 KUDOS distributed
The Celebration Grid – management30.com
MISTAKES EXPERIMENTS PRACTICES
LEARNING
SUCCESS
FAILURE
MISTAKES EXPERIMENTS PRACTICES
LEARNING
SUCCESS
FAILURE
We run experiments when we don’t know if we will succeed.
MISTAKES EXPERIMENTS PRACTICES
LEARNING
SUCCESS
FAILURE
With all experiments, there is a good chance of failing.
Learning is optimal when we have a 50/50 chance of succeeding.
MISTAKES EXPERIMENTS PRACTICES
LEARNING
SUCCESS
FAILURE
•Which ended up as a success?
•Which failed?
•What have you learned?
Share an Experiment
Don’t change things; run experiments.
Label your next new idea
an experiment, and let
everyone know that you
are just testing it out.
- David & Tom Kelley, Creative Confidence
We need to create
moments to evaluate
our experiments.
I suggested that maybe we
should have a big bell in the
office, so that we could ring it
whenever there was something
to celebrate.
source: #Workout, “Yay! Questions & Celebration Grids” http://m30.me/workout
Set an explicit constraint on
learning and experimentation
20% Time
Exploration Days
Learning Tribes
How would you
encourage
experimentation in
your team/company?
What specific things
would you do?
andrea@leanadvantage.co.uk
leanadvantage.co.uk
Opportunities for experimentation are
everywhere!
2 examples
• Product
• Culture and Teamwork
Airbnb Challenge
Airbnb Mixpanel Office hours video
Assumption: We can convert travellers
to hosts via this new feature
Test: Run a month-long A/B test
to measure impact of the new feature
We will know we were right if
new feature generate host sign-ups
and conversion to active hosts
of 30%
So, lets define a
…Small
Experiment
LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk
Say hello at: hello@leanadvantage.co.uk
State your Assumption
Make it Minimal
Connect it to Your Goal
Have a Pass Condition
Will bring us closer to <goal >
To verify that we will
<run this small test>
We will know we were right if
<Quantitative or qualitative pass
criteria>
We assume that <doing x>
Think Creatively
EXPERIMENT CARD
Learning is optimal when we have a 50/50 chance of succeeding.
MISTAKES EXPERIMENTS PRACTICES
LEARNING
SUCCESS
FAILURE
LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk
Say hello at: hello@leanadvantage.co.uk
State your Assumption
Make it Minimal
Connect it to Your Goal
Have a Pass Condition
Share Progress Visually
Document What We Have Learned
Run one at a time
Sequence based on risk/investment
Run in a timebox
Think Creatively
10 TIPS FOR GREAT MINIMUM VIABLE
EXPERIMENTS
Run more experiments, faster, and cheaper.
What you want to do as a company is
maximize the number of experiments
you can do per unit of time.
- Jeff Bezos, Harvard Business Review

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Fail your Way to Success - For Learning Organisations

  • 1. Failing Our Way to Success Agile South Coast – April 2016 Andrea Darabos Andrea@leanadvantage.co.uk
  • 2. Andrea Darabos Lean Agile Coach: Lean Growth, Lean Change Andrea@leanadvantage.co.uk Brand © Happy Melly  version 1.00  management30.com
  • 3. Failure = Losing Since our childhood we hear
  • 4.
  • 6. Share a Failure • What did you intend to do? • What happened? • What did you learn?
  • 8. Can We Use Failure to Learn More and Faster? The only way to win is to learn faster than anyone else. - Eric Ries, The Lean Startup
  • 9. We need a scientific approach to define, run and learn from experiments
  • 10. Lean Startup is About Experimentation ideas productdata measure Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation…, 2011
  • 11. An experiment is a (scientific) method to test whether a small next step can bring us closer to our goal Now Next Goal Experiments Image by Tobias Leonhardt
  • 13. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk State your Assumption Make it Minimal Connect it to Your Goal Have a Pass Condition Think Creatively EXPERIMENT CARD
  • 14. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk State your Assumption Make it Minimal Connect it to Your Goal Have a Pass Condition Will bring us closer to <goal > To verify that we will <run this small test> We will know we were right if <Quantitative or qualitative pass criteria> We assume that <doing x> Think Creatively EXPERIMENT CARD
  • 15. Opportunities for experimentation are everywhere! An experiment to improve Culture and Teamwork
  • 16. Andrea Darabos Leadership and innovation coach, speaker, trainer
  • 17.
  • 18. Goal: strengthen our culture by practicing our values Assumption: Gratitude (KUDO cards) will help us live our values Test: Run a weekly cake meeting at our wall and distribute KUDOs. Success if >5 KUDOS distributed
  • 19.
  • 20. The Celebration Grid – management30.com MISTAKES EXPERIMENTS PRACTICES LEARNING SUCCESS FAILURE
  • 21. MISTAKES EXPERIMENTS PRACTICES LEARNING SUCCESS FAILURE We run experiments when we don’t know if we will succeed.
  • 22. MISTAKES EXPERIMENTS PRACTICES LEARNING SUCCESS FAILURE With all experiments, there is a good chance of failing.
  • 23. Learning is optimal when we have a 50/50 chance of succeeding. MISTAKES EXPERIMENTS PRACTICES LEARNING SUCCESS FAILURE
  • 24. •Which ended up as a success? •Which failed? •What have you learned? Share an Experiment
  • 25. Don’t change things; run experiments. Label your next new idea an experiment, and let everyone know that you are just testing it out. - David & Tom Kelley, Creative Confidence
  • 26. We need to create moments to evaluate our experiments. I suggested that maybe we should have a big bell in the office, so that we could ring it whenever there was something to celebrate. source: #Workout, “Yay! Questions & Celebration Grids” http://m30.me/workout
  • 27. Set an explicit constraint on learning and experimentation 20% Time Exploration Days Learning Tribes
  • 28. How would you encourage experimentation in your team/company? What specific things would you do?
  • 30. Opportunities for experimentation are everywhere! 2 examples • Product • Culture and Teamwork
  • 31. Airbnb Challenge Airbnb Mixpanel Office hours video
  • 32. Assumption: We can convert travellers to hosts via this new feature
  • 33. Test: Run a month-long A/B test to measure impact of the new feature We will know we were right if new feature generate host sign-ups and conversion to active hosts of 30%
  • 34. So, lets define a …Small Experiment
  • 35. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk State your Assumption Make it Minimal Connect it to Your Goal Have a Pass Condition Will bring us closer to <goal > To verify that we will <run this small test> We will know we were right if <Quantitative or qualitative pass criteria> We assume that <doing x> Think Creatively EXPERIMENT CARD
  • 36. Learning is optimal when we have a 50/50 chance of succeeding. MISTAKES EXPERIMENTS PRACTICES LEARNING SUCCESS FAILURE
  • 37. LEAN ADVANTAGE Ltd. www.leanadvantage.co.uk Say hello at: hello@leanadvantage.co.uk State your Assumption Make it Minimal Connect it to Your Goal Have a Pass Condition Share Progress Visually Document What We Have Learned Run one at a time Sequence based on risk/investment Run in a timebox Think Creatively 10 TIPS FOR GREAT MINIMUM VIABLE EXPERIMENTS
  • 38. Run more experiments, faster, and cheaper. What you want to do as a company is maximize the number of experiments you can do per unit of time. - Jeff Bezos, Harvard Business Review