The Science of Motivation
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The Science of Motivation: Gamification Summit 2013
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The Science of Motivation
- 1. The Science of Motivation The Neuroscience and Psychology Behind Gamification’s Power to Change Behavior Andrea Kuszewski April 16, 2013 @AndreaKuszewski
- 2. The Science of Motivation Why do we care about the brain when we talk about Gamification?
- 3. The Science of Motivation What is Gamification? “The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN
- 4. The Science of Motivation What is Gamification? “The process of using game mechanics and game thinking to engage users to solve problems.” -GABE ZICHERMANN CHANGING BEHAVIOR MOTIVATION
- 5. The Science of Motivation How do you motivate people to change their behavior?
- 6. The Science of Motivation How do you motivate people to change their behavior? Incentives
- 7. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges
- 8. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points
- 9. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts
- 10. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!!
- 11. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel!
- 12. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel! Give them things they like
- 13. The Science of Motivation How do you motivate people to change their behavior? Incentives Badges Points Discounts FREE STUFF!!!! A Date with a Supermodel! Give them things they like ???
- 14. The Science of Motivation Is liking something the same as being motivated by it? Pleasure = BEHAVIOR CHANGE?
- 15. The Science of Motivation The things that motivate a particular audience, cohort, or person, may not be what you would expect
- 16. The Science of Motivation If you aren’t spending the majority of your time in the beginning of every project identifying what motivates your audience, YOU ARE DOING IT WRONG.
- 17. The Science of Motivation Dopamine
- 18. The Science of Motivation Dopamine PLEASURE AND MOTIVATION ARE TWO SEPARATE THINGS
- 19. The Science of Motivation pleasure motivation
- 20. The Science of Motivation pleasure motivation
- 21. The Science of Motivation pleasure awesome! motivation
- 22. The Science of Motivation pleasure awesome! motivation (sweet spot)
- 23. The Science of Motivation pleasure awesome! motivation DISTRESS
- 24. The Science of Motivation pleasure awesome! motivation DISTRESS
- 25. The Science of Motivation pleasure awesome! motivation stay alive! DISTRESS
- 26. The Science of Motivation Example: Learning
- 27. The Science of Motivation
- 28. The Science of Motivation The single most important factor in learning is MOTIVATION
- 29. The Science of Motivation TAKE-HOME MESSAGE: The things that motivate an audience to change their behavior may not be what you would expect. DON’T ASSUME. INVESTIGATE.
- 30. The Science of Motivation Thank you! Andrea Kuszewski @AndreaKuszewski