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April 2012
The mobile market in 2011:
New facts & old myths
what the mobile market looked like in 2011 and what
changes are heading our way
Matos Kapetanakis
Marketing Manager
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10. Traditional OEMs declining
traditional handset makers (Nokia, LG, Motorola etc.) losing
ground to smartphone-only players (Apple, HTC)
Smartphone market share by OEM (2011)
11. Android, iOS leading
smartphone shipments
Android and iOS lead in terms of mobile shipments
– Android has 49% market share, iOS 19%
Platform market share in smartphones (2011)
12. What does 49% market share mean?
Nearly 1 in 2 smartphones sold in 2011 were Android devices
+ = total market
13. Does that mean Android
is the king of smartphones?
only in terms of shipments – In Q4 2011, Apple accounted for
75% of profits in the handset manufacturer market
14. A tale of two business models
Apple makes money out of device sales,
Google makes money out of advertising