a presentation held by Michaela Amort Claudia Rosa Lukas Maria Ratzinger Michaela Ambos and Andreas Klinger at the Vienna Barcamp Mai 2010 (#bcvie)

1. Fashion & Internet
Revolution !

2. michaela amort

3. claudia rosa lukas

4. michaela ambos

5. maria ratzinger

6. andreas klinger

7. Fashion Live

8. Burberry Prorsum. “3D” Show, London Fashion Week
Autumn/Winter 2010/11, Februar 2010
Prorsum ist die exklusive high end Linie des britischen Traditionshauses Burberry, das
seit ewig für DEN Trenchcoat sowie ein spezielles Karomuster berühmt ist.
• Aufzeichnung unter http://live.burberry.com/

9. Marc Jacobs. Show, New York Fashion Week
Fall/Winter 2010/11
• 1:1 Aufzeichnung des Livestreams auf der Website

10. Bernhard Willhelm. Präsentation, Paris Fashion Week
Autumn/Winter 2010/11
• Replay unter http://www.bernhard-willhelm.com/

12. Fashion Startups

13. „it‘s like everybody is
doing fashion now“
- Reeshma Sohoni
CEO Seedcamp

14. Market Size
Garmz targets a very attractive market
* CAGR 2,6% CAGR 2,5%
in bn !
World World Fashion E-Commerce is the
800 fastest growing segment
600 within the fashion industry
400 Europe
and within E-Commerce:
200 USA
Rest of
0 the world *** “I have purchased items on the
internet in the past 3 months”
20 7
2 0 11
20 4
20 5
20 6
08
20 9
20 0
12
0
1
0
0
0
0
20
20
Books
Fashion
81%
** CAGR 25,5% CAGR 22,7% DVD/Games
Europe Europe
Airline Tickets
in bn !
CAGR 24,8% CAGR 13,6% Electronics
80 World World 2005 2007
70 Music
60 France
50 UK 0% 20%
40 Germany
30 USA Sources:
20
Tot a l
10 Rest * Data Monitor - Global Apparel Retail, 2008;
Data Monitor – Apparel Retail in the United States, 2008
0 of the * * Data Monitor - Global Internet Retail, 2008;
Data Monitor – Online Retail in Germany, 2008;
Data Monitor – Online Retail in the United Kingdom, 2008;
world
20 7
2 0 11
20 4
20 5
20 6
08
20 9
20 0
20 2
13
Data Monitor – Online Retail in France, 2008;
0
1
1
0
0
0
0
* * * Nielsen Netrating – Global Online Shopping Report, 2008
20
20
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15. Marketplaces

16. etsy.com

17. dawanda.com

18. supermarkethq.com

19. marke-eigenbau.org

20. co-creation

21. shoesofprey.com

22. shoesofprey.com

23. laudividni.com

24. laudividni.com

25. youtailor.com

26. youtailor.com

27. discount communites

28. vente-privee.com

29. brands4friends.com

30. b2b

31. fits.me

32. worldonahangar.me

33. crowdsourcing /
collab prod
development

34. useabrand.com

35. Text
ustrendy.com

36. exuve.com

37. today we use websites to communicate about products
tomorrow we use websites to create products
- collaborative product development.

38. garmz.com
launch june 15th

39. garmz.com

40. Test runs
start your own
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 18
fashion label

41. Test runs
if enough demand
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 8
free market quality production

42. Test runs
sold in the webshop at
Garmz GmbH | Presentation | Prepared for INITS | April 2010 | 17
market prices