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7 Surprising Ways Companies are
Winning on
Social Media
with Andrea Vahl
Is this the only thing working?
Maersk Line
• 1.1 M Facebook Likes
• 124K LinkedIn Followers
• 118K Twitter Followers
• 37.6K Instagram Followers
• 1.8K G...
“For a company like ours social media creates most value when it
challenges the way we think and interact. In fact, social...
Get Visual!
• PicMonkey
• Canva (at Work for resizing)
• Snagit
• Wordswag
Townsville Barra Fun Park
• Used Contests and
incentives for optins
• Offer specials
through social media
• Grew from 100 ...
Show Behind the Scenes
Case Study:
Damsel in
Defense,
Lawyer with
Sparkles
Damsel in Defense
• Online Legal Course for Entrepreneurs – legal documents, B2B
• Pre-launch involved several types of fr...
Goorin Brothers
Name a Hat after you Contest
• $70 on Facebook Ads
• $30 on Heyo App
• Gave away 5 hats
8404 Email Entries!
Nothing can save this…
The Chicken Chick
Focus on one or two sites
• Facebook 487k Followers
• Pinterest 30.6k Followers
• Instagram 9k Followers
• Twitter 3k Foll...
Prudential Bring Your Challenges
Hashtag tools
• Hastagify.me
• Tagboard
• Talkwalker
• RiteTag
The Streaming Lawyer
Blab.im
Final thoughts
• Rock one social site
• Be consistent and interact with others
• Use social media to grow your list
• Have...
Thank You
www.AndreaVahl.com
andrea@andreavahl.com
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
7 Surprising Ways Companies are Winning on Social Media
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7 Surprising Ways Companies are Winning on Social Media

This is the presentation I did for the Aweber #ASCEND conference in Philadelphia.

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7 Surprising Ways Companies are Winning on Social Media

  1. 1. 7 Surprising Ways Companies are Winning on Social Media with Andrea Vahl
  2. 2. Is this the only thing working?
  3. 3. Maersk Line • 1.1 M Facebook Likes • 124K LinkedIn Followers • 118K Twitter Followers • 37.6K Instagram Followers • 1.8K Google+ Followers • 1.3K Pinterest Followers
  4. 4. “For a company like ours social media creates most value when it challenges the way we think and interact. In fact, social media is a mindset, a way of thinking and working together. It’s based on the fact that we are social animals, and that means we can only benefit from sharing our thoughts and ideas with each other.” ~Maersk Line
  5. 5. Get Visual! • PicMonkey • Canva (at Work for resizing) • Snagit • Wordswag
  6. 6. Townsville Barra Fun Park • Used Contests and incentives for optins • Offer specials through social media • Grew from 100 to 10,000 Fans • 100 to 2000 e-mails • Population 180k
  7. 7. Show Behind the Scenes
  8. 8. Case Study: Damsel in Defense, Lawyer with Sparkles
  9. 9. Damsel in Defense • Online Legal Course for Entrepreneurs – legal documents, B2B • Pre-launch involved several types of free materials • Free webinars • 3-part video course • Use Facebook Ads to build awareness around free material • Sold to warm market and through e-mail follow-up • Used Affiliates to get in front of new, targeted audiences • 6-Figure launch of the course
  10. 10. Goorin Brothers Name a Hat after you Contest • $70 on Facebook Ads • $30 on Heyo App • Gave away 5 hats 8404 Email Entries!
  11. 11. Nothing can save this…
  12. 12. The Chicken Chick
  13. 13. Focus on one or two sites • Facebook 487k Followers • Pinterest 30.6k Followers • Instagram 9k Followers • Twitter 3k Followers
  14. 14. Prudential Bring Your Challenges
  15. 15. Hashtag tools • Hastagify.me • Tagboard • Talkwalker • RiteTag
  16. 16. The Streaming Lawyer
  17. 17. Blab.im
  18. 18. Final thoughts • Rock one social site • Be consistent and interact with others • Use social media to grow your list • Have fun!
  19. 19. Thank You www.AndreaVahl.com andrea@andreavahl.com

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