2. About me
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Social Media Coach, Strategist and Speaker
Co-author of Facebook Marketing All-in-One for Dummies
Community Manager for Social Media Examiner
Grandma Mary @GrandmaMaryShow
3. Agenda
• How to set up a Facebook Ad campaign goals and
budget
• Optimizing your ads with the best photos
headlines and copy
• Getting the cheapest clicks
• When you need to use the Facebook Power Editor
• Setting up your Facebook reports
• Q&A
6. 4 Things You Need to Make Facebook
Ads Work
1. Advertising strategy
– Goal, Budget, Measurements
2. Right type of ad to match your goal
3. Good Targeting
4. Split Testing
8. Facebook Ad Budget Allocation
Get Likes
Get Optins
Boost Posts
Monthly Budget = $50
10%
20%
70%
$35 – Drive to Optin
$10 – Boost Post
$5 – New Likes
9. New Likes
Engagement –
Current Fans
• Page Likes
• Promoted Post or Boost Post – Target by
Interests
• Boost Post– Target Fans + Friends
• Promoted Post – Target Fans
Convert E-mail
Subscribers to Fans
• Page Likes – use Custom Audience
• Contest with a Like Gate (Page Post Engagement or
Page Likes with Landing View to Tab with Contest)
Increase E-mail
Subscribers
• Website Conversions
• Page Likes – Landing View to Optin tab
• Contest with a Like Gate (Likes ad with Landing Tab)
• Facebook Offer
Event Promotion
Sales
• Facebook Event ad (shows in sidebar only)
• Website Conversion
• Website Conversions
• Facebook Offer if on sale for a limited Time
• Promoted Post (Not the best method)
17. • Target countries with
“known click farms”
– India, Bangladesh, Indonesia,
Egypt, Sri Lanka
• Ignore Split testing
18. How to Create an Ad?
#1
#2
Or:
www.Facebook.com/advertising
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22. Targeting
I try to keep the
Audience size at
200,000 or more if
possible
23. When DO you need Power Editor?
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Create a Similar Audience from a Custom Audience file
Saved Target Groups
Remarketing Pixel (targeting website visitors)
Partner Categories
More controlled bidding and placement model
Bulk Campaigns
Creating a “dark” post (unpublished)
25. When You DON’T
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Accessing Similar Audiences
Creating News Feed Only ads
Using Call-to-action buttons
Creating Conversion pixels
Creating Reports
Most of the time
31. Final Thoughts
• Don’t be afraid to try things
• Click prices can vary by industry
and targeting
• Split Testing, Targeting, Call to
Action will bring your costs
down
32. Special Offer
Facebook Advertising Secrets Course
• Deep dive
• Remove the guesswork
• 4 Modules – over 8 hours of
classes, reference material
• Private Facebook Group
• Bonuses
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35.
36.
37. Bonuses
• Facebook Ads Workbook
• Facebook Advertising terms guide
• Lifetime Access to private Facebook
Group
• Lifetime Access to updates
38. Two Options
• Basics – Self-paced course and bonuses: $97
• Premium: $147 (limited to 30)
– Includes 2 live group Q&A Webinars
– Facebook Ads Client Intake Form
– Facebook Ads Client Prep Work
www.fbadvertisingsecrets.com/open
Price goes up March 6th!