Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

1. @AndreaVahl
Social Media Advertising
How to Invest in
Visibility in 2015
#SMADS15
Social Media Coach, Speaker & Strategist

2. ABOUT ME
Co-author of Facebook Marketing All-in-One for Dummies
Community Manager for Social Media Examiner
Grandma Mary @GrandmaMaryShow
Andrea Vahl @AndreaVahl

3. Today
• What Advertising options are available on each
platform and how to find them.
• What is changing in 2015 in terms of advertising
on social media
• How you can get the cheapest clicks on each
platform
• How to choose which platform is right for your
advertising efforts

5. Who’s cranky?

7. Social media advertising allows us to
easily reach our ideal customer
quickly and cost-effectively.

8. Now all you
need is the
right offer.

9. Facebook Advertising

10. Where to access it….
http://www.facebook.com/ads/manage

11. Advertising Options….

12. Which Ads Work for Opt Ins
• Website Clicks
• Website Conversions
(needs Conversion Pixel)
• Boosted Post or
Unpublished Posts (in
Power Editor)

13. Website Clicks and Website Conversion

14. Website Conversions

15. Unpublished Post
• Longer text
• Doesn’t appear on
Page
• Call to Action
button
• Power Editor

16. Facebook Ads Key Takeaways….
• Typical cost per click price can range from
$0.01 - $2
• Focus on list building
• Facebook Ads are a MUST in 2015

17. LinkedIn Advertising

18. Where to access it….
https://www.linkedin.com/ads/

19. Advertising Options….

25. LinkedIn Ads Key Takeaways….
• Typical cost per click can range from $2 –
$7 per click!
• Expensive but can work well for a B2B
market when targeting by job title
• Focus on standard ads rather than
Sponsored Posts

26. Twitter Advertising

27. Where to access it….
https://ads.twitter.com

28. Advertising Options….
• Promoted Tweets
• Website Conversion
• Follower Growth
• Lead Generation
Cards

30. Twitter Website Conversion Ads

32. Twitter Ads Key Takeaways….
• Typical cost per click can range from
$0.35 - $2 per click
• Every ad I have run has had low
conversions
• Test test test

33. Pinterest Advertising

34. Where to access it….
https://ads.pinterest.com/

35. Advertising Options….

37. Pinterest Ads Key Takeaways….
• Typical cost per click can range from $0.25 -
$1 per click
• Decent prices and lots of repins – results
last longer
• Worthwhile if your niche is there
• Cannot advertise a limited-time event –
focus on evergreen content that connects
people to your optin

38. Instagram Advertising

39. Advertising Options….
Only available for major brands currently:
Levis, Taco Bell, Ben & Jerry’s, Hollister,
Banana Republic, more
Rolling out to more advertisers in the next
year
Extremely expensive

40. No link

41. YouTube Advertising

42. Advertising Options….
Video Ads
Display ads that
appear in videos

43. Where to access it….
Videos Ads:
https://adwords.google.com/video/
Display Ads:
https://adwords.google.com

44. Video Ads

45. Targeting

46. Display Ads

47. Select the Placement

48. YouTube Ads Key Takeaways….
• Typical cost per click/view can range from
$0.05 - $2 per click – cost per views on
the low end
• Slightly more complex to set up
• Worthwhile if your niche is there

49. How to Get the Cheapest
Clicks on Any Platform

50. Split Test – Facebook Example

51. Find Your Best Performing Ad

52. What is Changing for 2015

53. Social media advertising is here to
stay.
Facebook is providing the playbook to
all the other social sites.

54. The marketer who learns how to
leverage social ads now is ahead of the
game.

55. How to Choose the Right
Platform

56. Quiz
1. Is my target audience there?
2. Do I have a presence there?
3. Is the platform in my budget?
4. Do I have a strategy for lead generation
from that platform?

57. Key Takeaways
• Think about using ads to boost strategic
content – Less is More!
• Use social media ads to grow your e-mail
list.
• Split Testing and the right offer to the right
audience will bring your costs down
• Facebook Ads are a MUST in 2015 – also use
other platforms if your audience is there

58. Special Offer
Facebook Advertising Secrets Course
½ OFF until January 26th
• Leverage Facebook Ads
• Remove the guesswork and
SAVE you money!
• 4 Modules
• Private Facebook Group
• Bonuses
www.fbadvertisingsecrets.com/open

59. What would it feel like to master
Facebook Ads?

64. Bonuses
1. Facebook Ads Workbook
2. Facebook Advertising terms guide
3. How to Use Facebook to Get Leads
for Your Business e-book
4. Beginner’s Guide to the Power Editor
5. Lifetime Access to private Facebook
Group
6. Lifetime Access to updates

65. Two Options
• Basics – Self-paced course and bonuses
$297 now $147
• Premium: $197 (Only available until Jan 26th!)
– Includes 2 live group Q&A Webinars and 1 Office
Hours for Q&A
– Facebook Ads Client Intake Form
– Facebook Ads Client Prep Work
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½ OFF until January 26th!

69. Questions
Sign up now:
www.fbadvertisingsecrets.com/open