2. INTRODUCTION
teaching
machines
Devices that present information
to students in progressive mode
and enable self-learning
scheduled
teaching
Has the origin in Skinner.
Machines Computers
TECHNOLOGIES
Fixed materialPassage material
3. THE NEW AUDIOVISUAL
CULTURE
The mass media have produced an
environment characterized essentially
by the image as the main element,
named "iconosphere", where it can
dispense with written language.
Tends to substitute the verbal language
in synthetic and easy messages. In this,
it is very important the television, the
paper is being replaced by the screen.
4. THE CONCEPT OF CULTURE
•
Culture is understood as a set of "values
and ideas which tend to incarnate in
standards of behaviour, written or not."
(Davis, 1984).
Types of manifestations
of a culture
Objectively perceived
Placed in a background
assessment, emotional
or philosophical
5. THE NEW AUDIOVISUAL CULTURE
THROUGH ITS PRODUCTS:
uniqueness vs multiplicity
Gutenberg introduced a
technology of reproduction,
of multiplicity.
Gutenberg becomes the
introducer, in the media, of
the concept of multiplicity.
Current audiovisual
culture is adapted
towards the multiplicity
Audiovisual culture is
not possible until the
technology has not
allowed it
A current
communicative product
has to be an element of
easy registration and
multiplication
The uniqueness
becomes something
whose price can be
excessive
6. THE NEW AUDIOVISUAL CULTURE
THROUGH ITS PRODUCTS:
language vs audiovisual culture• The difference between the two ways of expressing the same
reality focuses on the perspective.
• The referent of the audiovisual culture is the language that is
used. In consideration of audiovisual support occurs in channels
that carry the message.
• But its similarity occurs in many cases. That interaction is
something peculiar in the current audiovisual culture.
• Painting and literature are its most obvious models.
7. THE NEW AUDIOVISUAL CULTURE
THROUGH ITS PRODUCTS:
iteration vs interaction
Conventional
media
Picture
Royal
Academy
Defines Iteration as the action and the effect of
repeating something. Interaction is the
development of actions identified as
action and reaction.
Remain immutable
For this reason,
the iterative
media are
replaced by
interactive media
From the audiovisual culture of
cinema to the "new audiovisual
culture" of video games there is an
evolution of the iterative to
interactive
8. THE MEANS OF TEACHING
FROM THE BUDGETS OF
THE AUDIOVISUAL
CULTURE
Nowadays, the technological means
used in teaching generally are means
that have lost innovation. Educational
technologies are by-product of a
more diffused and widespread social
use. When this is not the case,
innovation does not succeed.
1975
1995
9. The didactic athmosphere is conditioned by
the possible services.
So new dimensions in teaching are growing up:
Teacher’s
function changes
Creation of a “new
language”
Creation of an
individualizing
structure powerful
enough
10. Teacher’s function change due
to new technologies.
The teacher would be placed as an
individualizer and socializer figure
It is only pretended to optimizing
didactic resources.
11. Creation of a “new language”.
• Means repeating the same message but in a
different way
“INTERLINGUISTIC
REDUNDANCY”
through the use
of:
-graphics
-images
-diagrams
-sounds
-videos
12. Creation of an individualizing
structure powerful enough
• Each student has a different way of assimilate
and understand the texts.
HYPERTEXT.
“ an instrument to create,
manipulate and present information
that is inside a net structure”
Frank Halasz
14. PREPEARING FOR A NEW
WAY OF KNOWLEDGE.
INTRODUCTION
The school is not ready for assume the challenge of
the millennial:
the industry society
communication society and
the new way of knowledge due
to it.
15. HOW THE INFORMATION IS
ENCODED?
For a few centuries,
humanity has
channeled his need to
store and transmit
information through
the word written in the
books. And today this
is changing.
In the academic and
professional field,
information support is
evolving towards
multimedia systems,
with a high weight of
the word written in
some cases, but with
a growing weight of
the image elsewhere.
In the family and
social world already
has been the
evolution towards an
audiovisual
company, dominated
by the media,
especially on
television.
16. This situation alarms are triggered. These are some of the most frequent
criticisms: produced a decrease in concentration, there is an excess of
information, but this is so shallow that we must rather speak of "saturation of
superficiality, increase to passivity, loss of critical thinking and reasoning"(Babin y
Kouloumdjian, 1983) capacity.
In any case, whether we accept the line boost facets of intellectual activity related
to the image, like the analogy, intuition, global thinking... or enhance processes
traditionally associated with the right hemisphere (globality, Visual,...), as if we
accept the line interpret changes in its most negative aspect (superficiality,
thoughtlessness, dispersion, lack of structuring of knowledge...)
17. HOW DO WE ACCESS TO
THE INFORMATION?
It is still possible to find in some old buildings of our most venerable universities
classrooms in the old style. They tell us much about how the mode of access to
knowledge was conceived.
We must highlight two features. One is the seriousness, moderation, respect,
cheerful elements are missing, missing painted, missing jokes. The other feature
is the unidirectional discourse.
The other is also social change, and encouraged by the evolution of technology
that leads to participation, interactivity, dialogue and cooperative search.
18. The first point means that today you
access information in a "fun" way. And it is
through the fun as children and men have
access to most of the information and, in
many cases, which it considered most
relevant.
We talked about the other feature, the
participation. In recent years it has noticed
how new communication technologies are
evolving towards more participatory and
interactive systems such as: Multimedia
and Internet.
19. FIRST CHANGE: MAKING DECISIONS IN ACCESS TO
THE INFORMATION
Education should
become a continuous
process of decision-
making by students
trying to access
information
Searching for
information is ability
acquired through the
continuous and
reflective practice
The teachers got used
to provide the students
all the information.
Sometimes it's even
connected with
violating the copyright
(making photocopies)
It's important to
develop the ability to
search for
information on their
own
20. Incorporating information
means the existence of
prior informations
Selecting the valued
information involves making
decisions
Develop selecting skill, motivate
students to practice and help
structuring information, the new
and old into a coherent whole
21. SECOND CHANGE: MEDIA INTEGRATION,
MULTIPLICITY OF LANGUAGES
The analysis of the image and development of visual thinking
can be made from many activities
• drawing
• verbal descriptions
• working with tables, charts and graphs, with time coordinates, maps, with mandalas,
with cartoons, with sketches of ideas, with color
• using new technologies like video and computer
Teaching must become a continuous process of translating
languages, codes and channels, the visual to the verbal,
written and audiovisual to vice versa
22. THIRD CHANGE: FOUR ADDITIONAL
CHARACTERISTICS OF SCHOOL
the school must be ACTIVE it must be ENTERTAINING and FUN
should be PARTICIPATORY should be FREE (feeling freedom)
School, college, etc.,
must have today
FOUR characteristics:
23. TRUE/FALSE QUESTIONS
1.Computers quickly occupied the gap generated by the
disappearance of machines.
2. Audiovisual culture is possible even if the technology
has not allowed it.
3. In the change of the teacher’s function due to
technology, the task that the technology must develop
is the processes of individualizing the teaching-learning
procedures
24. TRUE/FALSE QUESTIONS
4.In the academic and professional field,
information support is evolving towards
multimedia systems.
5.Using new technologies like video or
computer can be example of activity which
develop visual thinking.
25. MULTIPLE CHOICE
QUESTIONS
1. The mass media have produced an environment characterized
essentially by the image as the main element, named:
a) Iconosphere
b) Mass image
c) Either
2. Interaction means:
a) The development of actions identified as action and
reaction.
b) Something that remains immutable.
c) Conventional media.
26. 3.The hypertext is useful for individualizing the process of learning
because:
a) The information follows a secuencial line and makes the
student understand the whole text better.
b) The information follows a secuencial line and the student can
choose the parts that he/she wants to read
c) The information does not follow a secuencial line and they
can choose the order of the parts for reading it.
4. In the Access of the information we must highlight two features:
a) One is the seriousness, moderation and respect and the
other is the unidirectional discourse.
b) Multimedia and Internet.
c) The participation and social change.
27. 5. What should be four additional characteristics of the school?
a) Active, compulsory, strict and participatory
b) Entertaning, participatory, optional and unfree
c) Active, entertaining, participatory and free
