In 2030, consumers will buy wine in new innovative ways using mobile apps and artificial intelligence. Mobile apps like Vivino that help identify wines from a photo are growing in popularity, with 19 million users. Mobile shopping through virtual supermarket apps will also increase. New technologies like the SmartWineGlass, which records wines tasted at an event so they are never forgotten, and artificial intelligence for personalized recommendations, booking, and delivery will further transform how people select, learn about, and obtain wine in the future.