My slides from MoneyTalks Forum in Espoo, 10.11.11

1. Bringing fun back to the
DATING GAME
@andressusi
MoneyTalks Forum, 10.11.11

2. Online Dating Facts:
50% SINGLE
1/10 REGULAR USERS
$4B GLOBALLY
BIGGER THAN ONLINE PORN
@andressusi

3. 100% Adults
(200M)
Internet
78% users
(150M)
Single
30% adults in
internet
(60M)
10% Online
dating
users
(20M)
WHY? US market example
@andressusi

4. VS
DIFFERENT NEEDS &
EXPECTATIONS
@andressusi

5. Boring catalogues
Empty profiles
Problem: LOW ENGAGEMENT,
SHORT LIFETIME
@andressusi

6. Solution: PLAYFUL DISCOVERY
Addictive, Dynamic, Fun!
Relevant suggestions
in ACTIVITY STREAM
@andressusi

7. Monetization: FREEMIUM
Visibility, Benefits, Access to Data
Flirtic has launched the first
string of paid services:
1. Virtual gifts
2. Announcements
3. Spotlight
4. Invisibility / hide likes
@andressusi

8. FLIRTIC TODAY
...Rock’n’Roll mode on
Registered users
3 000 000
2 500 000
 Public launch May 2011
2 000 000  211k reg. users as of 31 Oct
1 500 000
1 000 000  Open in 5 languages:
500 000
0
RUS, ENG, EST, SR, PL
May Jul Sept Dec Mar Jun Sept Dec
'11 '11 '11 '11F '12F '12F '12F '12F
 15 people (incl. part time)
#1 in SERBIA
 Seed round by Almaz Cisco
fund in June 2011
#2 in ESTONIA
 Finalist:
@andressusi

9. What’s next?
 Cross-platform (SN / mobile)
 Gamification platform
 Expansion to US + other
We are looking for:
1.5M EUR Series A round funding
in Q1 2012 for financing:
 Product development
 BizDev and new hires
 Marketing
@andressusi

10. FLIRTIC’S TEAM
Andres Susi CEO, co-founder Investors/Board
Extensive experience in social Pavel Bogdanov
networking and consumer internet: Investor/Board member
CEO Ratesolutions.eu, co-founder Almaz Capital Partners
Cherry.ee, Kurat.com, advisor iJet Media
April Henry
Graduated MGIMO (Moscow, Russia) Chairwoman
VP Corporate Strategy, Yahoo
Andrei Korobeinik Co-founder Allan Martinson
Investor
7 years of experience in social networking: Managing Partner, MTVP
Founder Rate.ee, Ratesolutions.eu,
Evgeny Pshenichnikov
CuteFund.com
Co-founder / Board member
Angel investor and Estonian MP
CEO, Rate Solutions
Graduated Tartu University (Tartu, Estonia) Nicola Riordan
Marketing Advisor
Ex: Skype, Tweetdeck, etc
1-2 industry experts to be
added to Advisory Board
@andressusi

11. Thank you!
Andres Susi CEO, co-founder Follow Flirtic on:
Mobile: +3725231904
Facebook.com/flirtic
Email: andres.susi@flirtic.com
@Flirtic_com
@andressusi
Flirtic.tumblr.com
Image acknowledgements:
Clown: http://flikieapp02.appspot.com/71af533decd44b8eac851b0b80891713.jpg
Homer: http://www.homero-simpson.com/photos/homer-simpson-elvis.gif
Young people: http://stuffunemployedpeoplelike.com/wp-content/uploads/2009/09/thrift-store-shopping.jpg
@andressusi