I get tired of small business owners thinking they can't compete with the big boys because they can! Content Marketing gives them a huge opportunity to do it bigger and better than enterprise companies; truly leveling the playing field. This presentation outlines strategies small to mid-size companies can utilize to get their message out and use their content in many different ways, not just online for virality only.

1. Strategic Content Marketing For
The Small…er Business
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2. About Avalaunch Media
 Content Marketing
 Search Marketing
 Paid Media
 Web Design
Avalaunch Media is a full service
digital marketing agency with
locations in Utah and Arizona
specializing in the following:
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3. Fat Baby
Friday
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4. Don’t Fall
Into the
“Viral Trap”
Do much more with your
content than just thinking
of virality
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5. Campaign Remorse Monday

6. Start Thinking
Strategically
• Lead with content that is centered
around your message and
articulated advantage
• Then follow with tactical “viral”
content
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7. Case Study
Ski Utah
• Non-profit trade
organization founded in
1975
• Marketing arm aimed at
promoting Utah’s ski
and snowboard industry
• Represent resorts,
lodging, transportation,
restaurants, and other
ski or snowboard related
services in Utah

8. Visualize your
articulated
advantage
Strategraphic

9. Follow with
viral content
that is
supportive

10. Case Study
Payment Depot
• Start up based in
Phoenix Arizona
• Their goal is that a
business never
overpays for credit
card processing again
• No markup surcharge
on credit card
processing fees

11. Leveling the
playing field
Strategraphic

12. Method to the Madness
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13. Win/Loss
Analysis
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14. Internal Communication
• Focus groups
• Surveys
• Offsites
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15. Identify Your Best Content
Dig into Google Analytics
and find your site’s best
performing content of all
time.
• What is hitting?
Top page views
• Why is hitting?
Does it rank well, is it being
referred, are people sharing it?
• When is hitting?
Seasonal stuff

16. Two Words:
News Jack
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17. Monitor Social Media
Now and Historically

18. Competitive Intel

19. Content Repurposing
The survivors of the great depression have
a powerful lesson to teach the marketers of
today. A prominent battle cry that came out
of this era was “Use it up, wear it out, make
it due, or do without”. And never has the
saying,
“You have to milk a
dollar out of a dime”
been more true than for those in marketing.
Content repurposing is the way to do this!
@atraine

20. How Can You Repurpose it
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Transform content you already have into:
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21. Why Repurpose It?
Audience Expansion

22. AtTask
Slay The Dragon
It all started with an ebook written in Q2 of
2013 designed to support their new
Enterprise Work Management messaging
and start to define the market and the
Lifecycle of Work therein.
The ebook was then repurposed into an
infographic, using the same
imagery and topics. Since this time, they
have done a slideshare, written blog articles,
and bylined articles as well using the
content. They are also in the middle of
repurposing it into a motion graphic.
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23. The dragon ebook has a
fantastic conversion rate -
more than 50% of people
who go to the landing
page end up completing
the form to download the
asset.
Case Study
AtTask

24. Case Study
ADP

25. Case Study
Social MEowDIA

26. Case Study
Social MEowDIA
“Avalaunch Media dropped this SWEET
infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So
absurd, that I LOVE IT”
“All other infographics can now go home!”
… the list goes on and on
• 100,000+ social shares
• Thousands of Links Build
• Thousands of $$ generated

27. Case Study
Social MEowDIA

28. Case Study
Paws vs. Claws
200,000+
Twitter Followers
1.8 Million
Facebook Likes
200,000+
Subscribers to
Weekly Newsletter
Avalaunch Media joined
with The Humane
Society of the United
States and NEADS
(Dogs for Deaf and
Disabled
Americans).
Social MEowDIA
Created
Paws Vs Claws

29. Case Study
Social MEDogIA

30. Repurpose Successful Content
Following the success of the Social MEowDIA
infographic, Avalaunch Media created these eBooks.

31. Repurpose Successful Content
Repurpose into memes and each one could be
used for a blog post or shared on SM sites.
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32. Thank You
andrew@avalaunchmedia.com
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