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How real time web data helps retail
- 4. you don’t need me to tell you about
the importance of data in the retail industry
- 12. i am not here to tell you
what you already know
- 13. i am here to talk about a new kind of data
that is only just becoming available to retailers
- 20. to keep up to date with store locations
and opening times
- 22. i am going to show you 5 different ways that
retailers are using web data
- 38. it gives them an overall picture
of the pricing and competitive landscape
- 50. they use this as a feedback metric to help develop
future campaigns
- 54. in order to compete, they monitor advert posting
rates in specific categories on competitor sites
- 55. the data allows them to prioritise
the categories and regions that they focus on
- 64. this is a problem for hp
and the other channel partners
- 66. hp can now include live price data
in their existing reporting process
- 71. searching ebay and amazon listings for infringing
resellers is time consuming and ineffective
- 72. web data allows the arbonne legal department to
identify infringing resellers automatically
- 73. it is even possible for them to issue enforcement
notices automatically