Building a vibrant social media community as an external marketing strategy
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Building a vibrant social media community as an external marketing strategy Presentation given at the American Marketing Association Higher Education Symposium, November 2013
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Building a vibrant social media community as an external marketing strategy
- 1. Building a vibrant campus social media community as an external marketing strategy Josh Jensen & Andrew Nathanson Connecticut College 1 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 2. Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 2 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 3. @ConnCollege 3 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 4. 2011 4 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 5. 5 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 6. Governance 6 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 7. Meet the needs @ConnCollegeLive 7 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 8. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 9. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 10. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 11. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 12. Meet the needs @ConnCollegeLive 10 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 13. 11 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 14. 12 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 15. #ccfallweekend 13 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 16. Meet the needs @ConnCollegeLive 14 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 17. Talk it up @ConnCollegeLive 15 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 18. Talk it up @ConnCollegeLive 16 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 19. #finallyacamel 17 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 20. Training @ConnCollegeLive 18 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 21. @ConnCollegeLive 19 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 22. External Audiences @ConnCollegeLive 20 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 23. External Audiences 21 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 24. The Result @ConnCollegeLive 22 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 25. Next Steps @ConnCollegeLive 23 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 26. Next Steps 24 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
- 27. Questions? Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 25 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!