Presentation by Andrew Rhomberg on generating audience insights, improving book discovery and leveraging cloud reading as part of the Readmagine 22 round table on "Digital marketing tools for the book industry: Discoverability and more" on 2 June 2022

1. @arhomberg @jellybooks
Audience Insights
Book Discovery
Cloud Reading

2. Audience Insights & Reader Analytics
actionable data and audience insights
We test books 2 to 15 months prior to publication.
With 300 to 2,500 digital test readers.
 Should this be a lead title?
 Who is the audience?
 How to position?
 What cover?

3. Five KPIs:
Completion Rate
(percentage of readers finishing)
Velocity
(median time to finish)
Satisfaction Index
(did readers like the book?)
Recommendation Factor
(would readers recommend it?)
Cover-match Factor
(did the cover match the book?)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
F
F
1
3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
B
B
Audience Insights & Reader Analytics
actionable data and audience insights

4. Audience Insights & Reader Analytics
actionable data and audience insights
0% 20% 40% 60% 80% 100%
Game of Thrones
The Last Kingdom
0 7 14 21
Game of Thrones
The Last Kingdom
0 25 50 75 100
Game of Thrones
The Last Kingdom
0 25 50 75 100
Game of Thrones
The Last Kingdom
0 25 50 75 100
Game of Thrones
The Last Kingdom
Completion Rate
Velocity
Satisfaction Index
Recommendation Factor
Cover-match Factor

5. Audience Insights & Reader Analytics
actionable data and audience insights
Completion Rate
Velocity
Satisfaction Index
Recommendation Factor
Cover-match Factor
0% 20% 40% 60% 80% 100%
Cover A
Cover B
0 7 14 21 28
Cover A
Cover B
0 25 50 75 100
Cover A
Cover B
0 25 50 75 100
Cover A
Cover B
0 25 50 75 100
Cover A
Cover B
A
B

6. As simple as YouTube, but for
books.
You click, you start reading!
The Jellybooks Cloud Reader is a
comprehensive ePub reader
inside a web browser.
Cloud Reading
click & read, no apps, no files

7. All the familiar ePub features:
• Table of Contents (TOC)
• Pagination
• Variable fonts and typefaces
• Reflowable
• Day/night mode
• Footnotes
• index
Plus detailed reading data and
audience insights
Cloud Reading
click & read, no apps, no files
re-flowable ePub fixed-layout ePub MP3

8. Cloud Reading
click & read, no apps, no files
Fixed-layout ePub:
• Children’s books
• Cook books
• Illustrated books
• Graphics novels
• Manga
• Comics
Plus detailed reading data
and audience insights.

9. Interactive sales & rights catalogues.
Cloud Reading
click & read, no apps, no files

10. Cloud-based access
allows for reading to
be limited by time,
location, IP address,
or other
parameters.
Cloud Reading
click & read, no apps, no files

11. Cloud Reading
click & read, no apps, no files
“scan & read”
• No-contact access to content and
books samples
• For use in bookshop display windows,
posters, brochures, flyers, bookmarks,
postcards, etc.
• Also for use in museums, exhibits and
other physical spaces to provide
contextual marketing

12. Book Discovery
discovering books via samples & excerpts
Peek inside on a
bookshop’s,
publisher’s or
author’s webpage -
even for illustrated
books.
A fully featured ePub
reader at the click of
a button delivered
via a simple URL.

13. Book Discovery
discovering books via samples & excerpts
One click access from
within an email
newsletter, social
media post, or similar.
All with detailed
statistics on reading
progress and reader
engagement.

14. Book Discovery
discovering books via samples & excerpts
cross-industry platform
for cloud-hosted book samples
Retailers
Book Festivals & Literary Prizes
Publishers
Media & Influencers

15. Book candy for readers.
Data candy for publishers.
@arhomberg
andrew@jellybooks.com