Craft Beer Marketing - Tips, Tricks, Ideas, And The Truth On Social Media
Recently the folks at BevNET and Brewbound invited me to speak at their craft beer business conference in Boston, the Brewbound Session. Specifically, they asked me to do a talk entitled “Evaluating, Shifting Marketing Priorities As You Grow”, which was meant to be my broad take on where craft brewers should spend their marketing time and money as they grow. The first draft of this presentation, was actually 60 slides, and clocked in at almost an hour when I did a run through. But since I only had 20 minutes on stage, I had to dramatically cut this down to fit the format. Which given how much I like to talk, was quite a challenge. This is the final presentation I gave at the event, cut down to 34 slides. You can get all of my speakers notes to go with the slides, here - http://blog.andrewteman.org/post/92542412101/craft-beer-marketing
