Zimbly eat is an online food delivery aggregator where all the restaurants are virtual brands fed from unused kitchen capacity of existing kitchens ( Restaurants/pubs/caterers etc ). This means all eateries listed only exist on the ZE platform, menus, and restaurant listing change every week making it exciting for the takeaway customer looking to try and see new things.
Zimbly eat works with food business owners to bring in an additional stream of revenue without adding extra pressure on his/her existing system.
7.pdf This presentation captures many uses and the significance of the number...
Zimbly eat basic investor deck
1. Food delivery platform for virtual brands fed from unused
capacity of existing Kitchens. (Restaurants/pubs/hotels)
Dark Kitchens. Food delivery. Local Kitchens. Changing Menus.
Dublin, Ireland | www.zimblyeat.com
investors@zimblyeat.com
2. OPPORTUNITY
In a post Covid world, hospitality business
need strong digital assets to succeed.
Existing restaurants/kitchen/pubs opening up
will have a lot of unused capacity since they
won’t be operating at full capacity and will be
keen on adding new/multiple revenue streams
apart from their existing ones.
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3. ZIMBLYEAT.COM
An online food delivery platform with changing menus and virtual restaurant brands only with food
sourced from local kitchens.
The restaurant brands will have our own brands plus third party virtual brands as well.
4. MARKET
The online food delivery market in the UK &
Ireland is a substantial market. Even with the
challenges ahead, our model can steer a path
to capture a sizeable part of this market.
5. PEERS
We are in good company of online
aggregators who hold a sizeable push in the
market.
6. OUR MODEL
Virtual restaurant brands owned by us & partners with curated menu & pricing controlled by us -> food
supply comes from the unused capacity of existing kitchen’s( restaurants/pubs/cloud kitchen/catering ) +
our own delivery network
Online
Aggregator
Online Aggregator
+ Delivery
FOOD/MENU OF EXISTING RESTAURANTS OUR OWN FOOD BRANDS, FOOD SOURCED FROM
EXISTING KITCHENS + DARK KITCHENS
Brand Owners +Online Aggregator
+ Delivery
10-20% sales commission 10-30% sales commission
30-50% Margins since we decide the menu
pricing.
7. THE ASK
100,000€ as seed fund to launch against 10% equity
Fund utilisation: 25% (technology), 25% (HR), 30%
(Marketing), 20%(operational & admin)
ANDRINE MENDEZ | CEO
THE TEAM
GEORGE PANAMKUZHA | CTO
CO_FOUNDER#2 | COO
Based in Dundalk,Ireland will lead the marketing &
overall business strategy of the business. Sold his
advertising agency to a French group. Launched a
food venture which got wound down. Currently
engaged as marketing consultant for food brands.
Based in Kerala,India will lead the technology &
backend development with his team.
Looking for someone with operational expertise
& familiar with the hospitality landscape to lead
the day-to-day management & lead restaurant
partnerships.
8. ROUTE TO MARKET
DIGITAL & SOCIAL CHANNELS
INFLUENCER ROUTE
PR DRIVEN
Marketing is the strong suit of the founding team. The collective experience in creating & selling
other food businesses gives us a good understanding of the landscape.
Digital & social media channels are going to
be the lead marketing channel we will be
adopting.
We will be engaging with a lot of social
celebrities with online pull. We would even
name the restaurant’s after their name to get
them part of our marketing mix.
We would effectively leverage the
PR/Media pull to work for us.
9. WHY ZIMBLY?
CHANGING MENU’S
EVERY WEEK
NEW RESTAURANTS/
BRANDS
REWARDS
PROGRAM
We cater to a similar audience as our peers but some of the features in our model makes us
stand out for both customers & partners alike.
ADDITIONAL
REVENUE STREAM
ASSURED
SALES
NO ADDITIONAL
INFRA/EFFORT
Take away customers want variety,
we are gonna open the gates on
that front with our changing menus.
We offer business owners a new
stream of revenue apart from their
existing take-away or dine-in business.
Customers can pay for their
orders with the rewards they earn
from the platform.
Since we operate as virtual brand
model, we can decide to open a
new restaurant anytime we want
without all the regular moving parts.
Our model requires no additional
effort from business owners
We only work with a handful
partners & for that reason, we could
offer a certain assured income.
CUSTOMERS
PARTNERS
10. PILOT LAUNCH IN DUBLIN/BELFAST
WITH WEB ONLY VERSION
05 AUG
FIRST 1000 ORDERS
20 AUG
LAUNCH MOBILE APPS
25 SEP
LAUNCH +1 CITY - DUBLIN/
BELFAST
10 SEP
WHAT’S THE PLAN HERE
100K ORDERS & 5K CUSTOMERS
AWAY FROM LONDON
MVP live: https://preview.zimblyeat.com/
In talks with restaurant owners
MAR 2021