zimbly eat

1. 1
© zimblyeat technologies ltd
all rights reserved
PAGE

2. zimblyeat is a
virtual kitchen
delivery platform
that connects food
business to an
additional revenue
stream.
dark kitchens | food delivery | changing menus
Dublin, Ireland | www.zimblyeat.com
investors@zimblyeat.com2
© zimblyeat technologies ltd
all rights reserved
PAGE

3. oppor
tunity.
In today’s world,
hospitality
business need
strong digital
assets to succeed.
the take away and food delivery industry
is evolving rapidly, with restaurant owners
entering a new era, involving more digital
customer experience.
and food business owners need to have
multiple streams of revenue to sustain.
3
© zimblyeat technologies ltd
all rights reserved
PAGE

4. our approach is to list
all facilities under the
ZE platform using our
branding.
we curate our menus
presented to the
consumer weekly,
therefore creating
an exciting takeaway
experience.
4
© zimblyeat technologies ltd
all rights reserved
PAGE

5. market.
the online food
delivery market in
the UK & Ireland is a
substantial market.
even with the
challenges ahead,
our model can steer
a path to capture a
sizeable part of this
market.
5
© zimblyeat technologies ltd
all rights reserved
PAGE

6. peer.
we are in good
company of online
aggregators who
hold a sizeable
push in the
market.
40%
20% 15%
15% 15%
others
6
© zimblyeat technologies ltd
all rights reserved
PAGE

7. 3
online
aggregator
+ delivery
10-20% sales
commission
10-30% sales
commission
online
aggregator
food/menu of
existing restaurants
our own food
brands, food
sourced from
existing kitchens
+ dark kitchens
brand owners +online
aggregator + delivery
15-50% Margins
since we decide
the menu pricing.
3
our
model.
virtual restaurant
brands owned by us &
partners with curated
menu & pricing
controlled by us ->
food supply comes
from the unused
capacity of existing
kitchen’s( restaurants/
pubs/cloud kitchen/
catering ) + our own
delivery network
7
© zimblyeat technologies ltd
all rights reserved
PAGE

8. mark howard | CEO
co-founder | Dublin,
Ireland
has over 20 years’ experience
in Retail, eCommerce,
Telecommunications, Property
Services and the parking
industry across the UK & Ireland.
With an extensive record as a
successful and action-orientated
leader in fast-paced customer-
centric environments, he has
successfully delivered cooperate
turnarounds, overseeing
organisational restructuring,
change management, colleague
engagement improvement and
acquisitions.
andrine mendez | CCO
founder | Dundalk,
Ireland
is a serial entrepreneur
and marketer who has
been working closely with
food businesses in Ireland,
launching and growing
brands. he had a successful
exit from his advertising
agency when a French group
acquired its assets in India
and went on to launch a
snacking brand.
the
team.
harish pillai | COO
co-founder | Texas,
USA
with over 20 years of
international experience
in the energy industry
and consultancy for large
corporates, Harish Pillai helps
companies in raising capital,
setting up, developing and
transforming operations
in challenging business
environments in Europe,
Asia and the Middle East.
8
© zimblyeat technologies ltd
all rights reserved
PAGE

9. digital and social
channels
digital & social media
channels are going to
be the lead marketing
channel we will be
adopting.
influence route
we will be engaging with
a lot of social celebrities
with online pull. We
would even name the
restaurant’s after their
name to get them part of
our marketing mix.
PR driven
we would effectively
leverage the PR/Media
pull to work for us.
route
to market.
marketing is the
strong suit of the
founding team. The
collective experience
in creating & selling
other food businesses
gives us a good
understanding of the
landscape.
9
© zimblyeat technologies ltd
all rights reserved
PAGE

10. curated menu
we only show a curated
list of limited items
making customer
choices simpler.
changing menu’s
customers will find a
new menu every week
making it an exciting
experience every time.
rewards program
customers can pay for
their orders with the
rewards they earn
from the platform.
why
zimbly.
new revenue stream
we offer business owners
a new stream of revenue
apart from their existing
takeaway or dine-in
business
no additional infra/
effort
our model requires no
additional effort from
business owners.
healthy bottom line
we work with limited
partners meaning
consistent income for
our partners.
b2c b2b
10
© zimblyeat technologies ltd
all rights reserved
PAGE

11. traction.
15 restaurant
partners signed up
in Bray,Swords &
Malahide area
4 kitchens signed
up for cold meals
technology stack
ready for pilot phase
signed up Doorhub
to manage driver
network
pilot phase live in Bray,
Ireland 13 oct
Dublin rollout with cold
meals 27 oct
launch mobile
apps 01 dec
11
© zimblyeat technologies ltd
all rights reserved
PAGE

12. the
plan.
next 12
months
as a platform, we want to offer
customers two options:
hot meals (live order)
delivered from local kitchens within
30-40 minutes to the customer. we
sign up 1-3 partner per category per 8
km radius.
1
cold meals (pre order)
delivered from commercial
kitchens once a week. packed
& calorie counter meals are
delivered via couriers or
refrigerated vans to customers.
12
© zimblyeat technologies ltd
all rights reserved
PAGE

13. going places
Ireland & the United Kingdom are our
immediate markets in terms of team
proximity but with Harish(co-founder#3)
based in Texas, we see we could easily
replicate the model in the US market as
soon as we have a decent headway in the
Irish/UK landscape
scaling up
our current model is very asset light &
involves only tech scale up but we also
see investing or creating a subsidiary
that creates kitchen or amass expertise
in creating menus or preparing food to
complement our current model
2
3
2
3
1
13
© zimblyeat technologies ltd
all rights reserved
PAGE

14. more
info.
Dublin office in press
https://www.independent.ie/
business/ irish/new-virtual-kitchen-
startup-aims-to- put-idle-kitchens-
to-use-for- delivery-39543313.html
videos
https://vimeo.com/ZIMBLYEAT14
© zimblyeat technologies ltd
all rights reserved
PAGE

15. zimblyeat.com
15
© zimblyeat technologies ltd
all rights reserved
PAGE