Beyond the Mobile Gold Rush
The rise of smart devices like the iPhone and iPad has led to an application goldrush, with companies racing to stake their claim. In the early days we saw a few lucky pioneers strike gold, but like most gold rushes, the obvious targets were quickly depleted. Digital prospectors lured by the promise of gold are now arriving to find a very different market—one rife with competition and few obvious deposits to mine. Recent studies have shown that we tend to limit our usage to a few core applications and the bulk of apps never even get opened. So despite newspapers and magazines hailing the iPad as the saviour of the publishing industry, does it really make business sense to jump on the application bandwagon? If not, what are the alternatives? In this keynote, Andy Budd will look at the current state of the mobile web, how we got here and where we go next. He will explore the new opportunities that have opened up for the field of user experience design, but will caution that not every mobile experience needs to start with an app.
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Beyond the Mobile Gold Rush
- 1. Beyond The Mobile Goldrush @andybudd @clearleft
- 2. I’m a late adopter
- 3. My view of mobile phone owners
- 4. I wasn’t a city banker http://www.:lickr.com/photos/cactusthesaint/10199871/sizes/o/
- 5. Or a drug dealer http://www.:lickr.com/photos/cactusthesaint/10199871/sizes/o/
- 6. Resisted throughout my 20s
- 7. The age of pre-‐planning
- 8. “Oh my ears and whiskers, how late it's getting!”
- 9. We are now ‘just in time’ planners http://www.:lickr.com/photos/grif:intech/5260691835/sizes/l/
- 10. Mobile phones have made us sel:ish http://www.:lickr.com/photos/jenny-‐pics/4991324750/sizes/l/
- 11. We are also more spontaneous http://www.:lickr.com/photos/stefansager/4946555920/sizes/o/
- 13. Late adopter of the mobile web http://www.:lickr.com/photos/reneschroeder/3206856280/sizes/l/
- 14. Twitter by WAP
- 16. Beautiful and delightful experiences
- 17. I didn’t want to design WAP sites
- 18. How much we’ve changed
- 20. I got my :irst iPhone
- 21. Permanently tethered to the network http://www.:lickr.com/photos/leehaywood/4335074164/sizes/o/
- 22. Like a TARDIS and a sonic screwdriver
- 23. My iPhone changed me forever http://www.:lickr.com/photos/iwona_kellie/4483988483/sizes/l/
- 25. I no longer need to plan http://www.:lickr.com/photos/tapps/2205216470/sizes/l/
- 26. It’s the :irst thing I check in the morning http://www.:lickr.com/photos/tekmagika/4238090476/sizes/o/
- 27. And the last thing at night http://www.:lickr.com/photos/bendodson/5321140337/sizes/l/
- 28. It’s dif:icult not to check in
- 29. Mobile design
- 30. Early apps were still lists
- 35. Huge challenges
- 36. The human interface guidelines http://www.:lickr.com/photos/nhofer/4195570343/sizes/l/
- 39. Active and passive items appear identical
- 40. Functionality is often hidden
- 41. Recovering from accidental activation
- 42. Links with small hit areas
- 43. It’s a bit of a goldrush out there http://www.:lickr.com/photos/donsolo/2243154949/sizes/l/
- 46. Rich visuals & natural textures
- 47. Windows phone is totaly different
- 48. The focus is on typography, colour and layout
- 49. Card vs scroll
- 52. A card based interface http://www.:lickr.com/photos/j:ingas/4758882834/sizes/l/
- 55. A lack of meta controls http://www.:lickr.com/photos/dontthinkfeel/197012137/sizes/l/
- 56. Apps are not the web
- 62. The web is becoming the snacking activity http://www.:lickr.com/photos/superfantastic/2220398660/sizes/o/
- 64. People want to get in and out quickly http://www.:lickr.com/photos/neilspicys/3123412133/sizes/o/
- 66. Mobile apps are constrained http://www.:lickr.com/photos/auntiep/5024498760/sizes/o/
- 68. The gateway drug to good UX http://www.:lickr.com/photos/mollystevens/5179946914/
- 71. Freedom to do good http://www.:lickr.com/photos/larsk:lem/3344530674/sizes/o/
- 73. Thin end of the wedge http://www.:lickr.com/photos/dimitryb/2567252322/sizes/o/
- 75. “Number of smart phones expected to hit 1.7 billion globally in 2013” “350,000, apps for the iPhone compared to “As of January 18, 2011, Android's 88,000” - Feb 11 the App Store had over 9.9 billion downloads” “Top 25 apps category - 20,000 downloads per day. Making $12k-22k per day” “Angry Bird, the best-selling iPhone paid game app of all time with 4 million downloads at 99 cents - earning 4 million”
- 78. A few winners
- 80. Full to the brim
- 82. Reach for the top
- 83. Console games
- 84. UX -‐ success
- 86. Native apps
- 87. The mobile web
- 90. We visit many more websites than apps http://www.:lickr.com/photos/pieterouwerkerk/698629985/sizes/l/
- 92. Mobile payment
- 95. The next breakout game http://www.:lickr.com/photos/idiolector/100071458/sizes/o/
- 98. Augmented apps
- 101. Don’t forget the lessons of the past http://www.:lickr.com/photos/mauriz/5391449320/sizes/o/
- 102. Apps aren’t always appropriate http://www.:lickr.com/photos/pagedooley/2121472112/sizes/l/
- 104. Don’t release any more crap http://www.:lickr.com/photos/coxy/2358433454/sizes/z/
- 105. Our :irst mobile App
- 106. @andybudd @clearleft